Ledger Bennett’s Post

Get the inside scoop from Nestlé Professional Solutions about its effective B2B marketing strategy and how it inspires and connects with foodservice operators in the evolving social media landscape. Watch the full video here: https://lnkd.in/euGbJHxA #Foodservice #B2BMarketing

Are you ready to lean into creative disruption?  In an increasingly competitive landscape, businesses are realizing that standing out requires more than just a polished pitch deck—it demands innovation and imagination.  For our final panel of the week, "Innovate to elevate: How Creative Disruption is Redefining Modern B2B Marketing," join our moderator and panelists in a transformative discussion on centering creativity in modern B2B marketing. #OneHavas #CannesLions2024 #HavasCafe #MeaningfulDifference Havas North America 

🚀 Attention B2B Brands! 🚀 It's time to feel the difference! Breaking B2B Boundaries is back with its next instalment. We explore how to transform your marketing strategy by leveraging emotions to build stronger relationships with your audience. #EmotionalConnection #BrandLoyalty #B2BMarketing #BrandStrategy #EmotionalMarketing #MarketingTips #BusinessGrowth https://hubs.ly/Q02GLtCr0

In a recent segment of The Drum TV's 'The Future CMO and Marketing', our Chairman Tom Stein, was interviewed by Steven Antoniewicz. It was a wide-ranging conversation about the state of B2B marketing — from the growing importance of creativity, to the evolving balance between brand and demand, to the concept of brand as an insulator for businesses. Watch the full episode: https://lnkd.in/e_Ed95EK #B2BMarketing #B2B #Advertising 

During a client engagement yesterday, I was speaking with a CMO about creative that just doesn't perform well because it focuses too heavily on product features. It's a common problem, especially in B2B marketing. Effective marketing puts the audience, rather than the product, at the center of the story. It positions product features as solutions to problems and actually illustrates how the product solves the problem. It is through the illustration that we can infuse the human elements, utilizing creativity and emotion to connect with our audience. LinkedIn's latest research with MAGNA Global emphasizes the importance of creativity and emotion in B2B marketing. The data shows creativity can significantly impact engagement, purchase consideration, and overall success. Check out more below. #creativity #B2Bmarketing

A B2B channel partner incentive program can do wonders for your bottom line and your brand awareness, but it can be hard to understand where to start if you haven't played around with them before. We explore how they work, what benefits they can bring to your business, simple tricks to get the most out of program and how to best market them to your audience! https://lnkd.in/gSxP6A83 #incremental #b2bchannel #channelpartner #partnerprogram #channelmarketing

Revitalize your business with a compelling B2B brand identity that resonates deeply with your audience, fosters lasting connections, and drives meaningful engagement in a competitive marketplace. 🌟💼 https://lnkd.in/eyeJ5EE8 #B2BBranding #BrandIdentity #BusinessStrategy #B2BMarketing #BrandDevelopment #CorporateBranding #MarketingStrategy #BrandingTips #B2B

🚀 Elevating your Bed and Breakfast's online presence is an exciting journey, not just a task. In today's digital-first world, your B&B's story can travel faster and further than ever before. https://lnkd.in/eDRNZW74 #HospitalityDigitalMarketing #PerformanceAnalytics

𝐒𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐢𝐧 𝐚 𝐡𝐨𝐦𝐨𝐠𝐞𝐧𝐨𝐮𝐬 𝐁𝟐𝐁 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 Learn breakthrough strategies to break the B2B demand ceiling. Dive in now! https://lnkd.in/dNuNb5aw Tomer Rotenberg Tomer Hamami Dima Slavutski Daniel Shavit Amir Weiss #CTV #advertising #globalmarketing #advertisingstrategy

🚀 Elevating your Bed and Breakfast's online presence is an exciting journey, not just a task. In today's digital-first world, your B&B's story can travel faster and further than ever before. https://lnkd.in/ewwZB2Mp #HospitalityDigitalMarketing #PerformanceAnalytics