What a fantastic week at Cannes Lions! A huge thank you to everyone who came to see us at the "Mastering the Art of Audience-Centric Creative" panel. It was a pleasure to connect with so many passionate individuals, both at the panel and around the festival. Your enthusiasm inspires us every day. Let's keep the conversations going and the ideas flowing! #Cannes2024#CreativityInAction#Lemonlight
Why does Andrew MinamiLemonlight continue spamming my work email with sales messages? I just received the 4th unsolicited email from you in two weeks, I called several days ago and requested that you stop, and yet you keep sending them.
ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year.
Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before."
He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance."
Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn#CannesLions#Creativity#Adland
Stress is horrific and dangerous. It can cause an adverse effect on your health, your wellbeing and your relationships. But not all stress is equal. Because when it’s born from a desire to satisfy your own or shared vision - rather than succumbing to the pressure and isolation of others - it can, as Si points out below, be a sign of giving a f*ck.
It may not be cool to talk about ‘graft’ these days (which is very different to the dangers of ‘hustle culture’) but it’s still the foundation of standing any chance to make, do or create something special.
We don’t talk about that enough. Not because I ever want to advocate for stress, but because I do want to celebrate craft, creativity and care. Or should I say, I want the people who act/claim they have all the answers to respect and acknowledge it … given they’ve never made any actual work and haven’t got the faintest idea what it takes or costs to make something proper good. Commercially, creatively, emotionally or artistically.
So well done to everyone who put their work out there to be judged and criticised, regardless of the result. Few do. Few would. Because even though it’s business, it’s always - absolutely always - personal.
We had a great year on stage at Cannes. But instead of posting a photo of the high, here’s a photo of the low.
I snuck this photo a few months ago. We were mid-production on Pedigree Adoptable, which won 4 lions this week including the Outdoor Grand Prix 🏆🏆🏆🏆
I love Duncan’s turmoil in this image. Not because I'm a psycho, but because that's how much he cared about every detail.
The other thing I love is Hadleigh laughing in the corner. Comradery and fun in the hard times is the only way you make it through.
Like I said in my award show speech, ambition without drive is worthless.
Thank you team Colenso, for always having the drive to push through the impossible moments.
Huge congrats to all the winners 🙌.
*What you can't see in this photo is Isabel Snellen and the rest of the team doing all the work 💥
Colenso BBDO x Mars x Nexus StudiosCannes Lions International Festival of Creativity
But what did we actually learn?
It's been one month since Cannes Lions and we have analyzed the major trends that define the experiential side of the festival. Read the full report here: https://hubs.ly/Q02HcBMd0
🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need.
Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉
P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year.
#CannesLions2024#AdvertisingAwards#FestivalOfCreativity#MarketingNews#MarketingTrends
Managing Director - Seen Presents. Drum Leader of the Year 2023. Campaign Experience Team of the Year 2023 & 2024. Small Agency of the Year 2023. Making the intangible, tangible. Experience agency routed in emotion.
' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody.
I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel.
Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.'
I talk to Barbara Lippert for MediaPost:
https://lnkd.in/eBHPavim
I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration.
But this year I came home inspired.
I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden.
And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).
Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility.
And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact.
It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few.
I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area?
But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time.
If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.
Nourishment Economies Coalition
1moWhy does Andrew Minami Lemonlight continue spamming my work email with sales messages? I just received the 4th unsolicited email from you in two weeks, I called several days ago and requested that you stop, and yet you keep sending them.