Liezel Jonkheid’s Post

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My passion is to humanise customer experience. Director at The Consumer Psychology Lab

With #CX customer experience now more than ever the lifeblood of sustainable, profitable and successful brands, it’s more important than ever to understand what drives customer experience and how to improve it by gathering customer feedback – what is referred to as the #VoiceOfTheCustomer. The critical question for any brand owner is: how are you gathering this critical feedback? If your sole focus is on quantitative data in the form of metrics and measures, you could be missing out on the ‘contextual gold’ that lies in having real conversations with your customers. Read my latest blog on why conversations with customers are key to unearthing the real drivers behind your CX… https://lnkd.in/dskwfhZw #CX #VOC #ConversationsWithCustomers

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