Awesome SaaStock workshops yesterday led by Kevin "KD" Dorsey on how he operationalizes his sales teams and keep them up to date, Rita Jhaveri on the importance of customer onboarding with a fun workshop (Team Monkey FTW!), and Jake Dunlap for new insights on creating a effective buying experience. My biggest take aways from the sessions were: Our buyers' environment is changing and how they buy is changing. Are your internal processes staying up to date to meet your buyers where they're at? At startups I think of my sales org processes within a constant loop -> What's our.... TAM -> SAM -> SOM -> ICP -> Buyer Persona -> Pain Points for said personas within the ICP -> Does our product solve those pains points -> relevant messaging for marketing + disco + demo -> win customer -> case studies -> renew -> apply case studies and stories to new business sales cycle -> repeat The challenge I hear often is that people don't know what their ICP should be and so everything after that falls flat. But why is this so hard to figure this out? It's going to sound ridiculously simple..but it's your industry tags. Read more on why and how to fix it in the comments below and if you’re attending SaaStock today let’s meet up! #saastockusa2024
Great takeaways from SaaStock! 🛠️ Keeping sales processes in a constant loop ensures relevance and adaptability. Industry tags as the linchpin—such a simple, yet often overlooked, insight! 👏
The sales motion, has to be focused on the buyer. Reviewing that loop consistently is how you don't get left behind. Great share, Lily!
Loved meeting you! Team Monkey all the way :)
What about Adam’s talk?? I’m not one to over spiritualize things, but when he brought up not realizing how big your business could be until you invest a few more years into it, I had a little bit of a come to Jesus moment🙏😂 Great seeing you and the team!
VP of Demand Gen and Revenue Marketing | Speaker | Dog mom to Albus Dumbledog
10mohttps://www.gradient.works/blog/youre-probably-doing-industry-classification-wrong 😊