Lindt & Sprüngli’s Post

Global luxury brands are preparing for Christmas. One impressive collaboration between Moschino and Martesana. They bake a luxurious version of panettone, creating a one-of-a-kind “Il panettone d’oro.” Martesana founder and pastry chef Vincenzo Santoro has oven-cooked the one-kilogram cake with IGP Piedmont hazelnuts and a shining golden top, delivered in Moschino-branded boxing, making it an ideal gift. Co-Branding is a popular strategy where two separate brands work together. It's an effective way to boost awareness, create buzz and break into new markets. Moschino can create a unique lifestyle experience for its customers. Overall, the Moschino x Martesana collaboration could be a successful venture as it brings together two different industries to create something new and exciting. Expand Your Brand’s Reach. #branding #collaboration #marketingcampaign #boostsales

Happy Easter with my fave Easter campaign from Lindt & Sprungli UK 👌🏻 What I really liked about this campaign is how it captures the magic of Easter, like those Christmas ads with big reveals and storytelling… What is your favourite Easter campaign this year? #eastercampaigns #marketingcampaigns #digitalmarketing

In a recent move that merges the worlds of sports, fashion, and fine beverages, global icon David Beckham has teamed up with Stella Artois, one of the world's most famous Belgian beer brands. This collaboration promises to redefine the boundaries of traditional brand partnerships and set a new standard for sophistication and style in the beverage industry. The collaboration between David Beckham and Stella Artois is poised to make a significant impact on the brand's perception and sales. By associating with Beckham, Stella Artois expands its appeal to a broader demographic, transcending geographical and cultural boundaries. Beckham's global influence amplifies brand visibility and relevance, attracting new consumers while strengthening loyalty among existing consumers. What is your take on this recent partnership? #brandmarketing #influencermarketing #brandpromise #brandauthenticity https://lnkd.in/gsQnQQSC

After reading this article on LVMH’s decreasing #champagne sales, my inner brand strategist got to work instantly. Is this an opportunity to shift the perception of champagne being reserved only for grand celebrations to being a symbol of acknowledging and celebrating everyday achievements? How about designing a #marketingcampaign called, “Pop the Little Joys”? Whether it's sticking to a new habit, finishing a project, or simply making it through a tough week, these moments deserve to be celebrated just as much. And that’s where champagne comes in — as a means to celebrate a tiny but significant milestone. After all, isn’t life a collection of these remarkable little moments? I would love your feedback! Would the campaign resonate with audiences? What are the risks involved? What are some other ways to tackle the champagne sales problem? https://lnkd.in/dU6hS3-y

Imagine a 14-year-old tea blender and a teetotaler laying the foundation for what would become the world's biggest selling Scotch brand! Johnnie Walker's journey from a small grocery store to a global empire is a testament to innovation and resilience. Founded in 1820, it has transcended generations, blending tradition with ambition. The iconic Striding Man, introduced in 1909, symbolizes progress, embodying the brand's ethos of always moving forward. From the pioneering Black Label to the luxurious Blue Label, Johnnie Walker has crafted a legacy of quality and excellence, appealing to whisky connoisseurs across the globe. This brand's story is not just about whisky; it's about a relentless pursuit of excellence, a commitment to sustainability, and a vision that turned simple blends into international symbols of success. Unfold the layers of history & taste the blend of progress! #JohnnieWalker #ScotchWhisky #BusinessInnovation #LegacyBranding #ProfessionalExcellence

Sometimes an outsider’s perspective can really open up conversations within an organisation and help teams and individuals focus on their own mindset and goals. Nikki’s story of resilience and overcoming adversity is a powerful message, driving home the importance and value of adopting a growth mindset 💥💥 #speakersolutions #resiliencebuilding #speakersbureau

🍻 How good it this new campaign for Stella Artois! 👇 'A Taste Worth More" I've always had an affinity for the niche brand, the challenger brand, the fiercely independent, the premium choice - quality over quantity. How about you? This week, I've been discussing strategies to protect margins - to invest in brand values and shift the value equation for buyers. And this new campaign for premium beer brand Stella Artois, is a perfect example of the principle at work. Global sport and lifestyle icon David Beckham as an ambassador + 'A Taste Worth More' proposition, celebrating the premium brand’s distinctive taste and genuine moments of connection. The creative is superb. ▫ Brings new meaning to 'premium' - personal, genuine self worth ▫ The craft and production values - rich and rewarding ▫ Behavioural science - generation effect, prestige bias, halo effect Just makes you feel good .... and deserving a great beer - Stella. #marketing #brandstrategy #creative

Act with audacity

In the ever-evolving world of consumer brands, there are a select few that have not just stood the test of time, but have grown even more esteemed with each passing year. These brands, like fine wine, have aged gracefully, embodying a timeless appeal that resonates with consumers across generations. Let’s delve into the fascinating histories and enduring legacies of some of the iconic brands featured on Hamper World, exploring why they have become such beloved favourites among South Africans. https://lnkd.in/dvvDStA8

Dive into our latest annual report! In a joint interview, Marie-Amelie de Leusse, Chairwoman and Eric Vallat, Chief Executive Officer of the Group, remind their unchanged vision for the years ahead. But that's not all.... 🌟 Rémy Martin celebrates its 300th Anniversary; 🍸 Our Maisons and markets look back on the past year and share their ambitions; 🌱 We provide an update of our CSR roadmap "Sustainable Exception". After reading, Rémy Cointreau will no longer hold any secrets for you! LOUIS XIII Cognac, Rémy Martin, Belle de Brillet, Cointreau Angers, The House of Metaxa, Mount Gay Distillery, St-Remy, Champagne Telmont , Bruichladdich Distillery Company, Domaine des Hautes Glaces, Westland Distillery Link in the first comment