Lindt & Sprüngli Australia’s Post

well done

Cadbury is 200 years old. As it recognises this milestone, will the company also acknowledge the impact the founding business had as it extracted resources and exploited workers from British colonies in the late 1800s/early 1900s? Although now owned by Mondelēz International, Cadbury is a distinctively British brand and chocolate consumption is directly linked to the Transatlantic Slave Trade in sugar and extraction of cocoa primarily from West Africa. As I research the impact of retail racism in the UK, I believe British-founded companies should take responsibility for histories that were built on racialised economic practices that 1) enriched the nation and specific British families and 2) disportionately impacted communities in colonised nations and their descendants. Should such companies be considering reparations as they 'celebrate' such milestones? #retail #research #joiningthedots

Every successful cricketer at the international level always shows their gratitude for their first coach. Like sports, everyone needs their personal coach in terms of their nutrition requirements which can help them to remain health and help them to navigate from foods which creates gut dysbiosis. If you get such ethical reliable life-time gut-nutrition coach like people have their family doctor, then you are blessed in today's modern world filled with ultra-cut-throat-competition, jealousy, greed, suspiciousness, aloofness, selfishness, stonyheartedness, uncaring attitude.... Our startup aspires to be the ZONULIN of the broken world (binding the world together). ImpeccableInnovations.com #BuildingBetterWorld #BuildingWorldForNext500years #GutHealth #HumanHealth #GFCFSF #LowGI #Nutrition #Nutritious #GutNutrition #Zonulin #IIPL #Gut #SportifyGlutenfree #Millet #IYM2023 Sportify - Gluten-Free Vegan Millet-based Range

"Will emotional appeal in advertising impact consumer behaviour?" Spoiler alert... Yes it will... In the marketing world, emotion reigns supreme. System1Group, a leader in marketing research, asserts that the most powerful ads are those that evoke strong emotions and forge positive associations with a brand. Cadbury Mondelēz International's 200th-anniversary campaign, titled ‘Yours for 200 Years’, stands as a shining example. This campaign is a nostalgic odyssey, celebrating two centuries of British heritage, subtly weaving through different eras while maintaining an emotionally resonant story. But will this 'brand driven' ad make sales? Can you forge a emotional connection AND make sales? At the heart of this campaign is the remake of the iconic ‘Mum’s Birthday’ advert. It beautifully narrates the story of a girl buying her mum a bar of Cadbury Dairy Milk across different eras. This blend of original cast and innovative post-production is more than just an advert; it's a journey through time, evoking nostalgia and a sense of belonging. But will this strategy help 'shift' product? This narrative is a testament to the philosophy that when people are emotionally moved, they are more likely to purchase. It’s not just about selling a product; it’s about connecting with the audience on a deeper, more emotional level. Cadbury has not only celebrated its rich history but also paved the way for future growth. Drawing from the work done by Les Binet & Peter Field we know emotional driven creative is nearly twice as likely to report ‘very large profit growth’ over a 3 year period. But that is only half the story. Research work by System1 and ITV show us that there is a 97.9% correlation between successful 'Long Term' (Brand/Emotional) ads and the effect they have on short term sales. By contrast 'Short Term' (Direct Response/Rational) ads have little influence on long term brand health. "Will it work?" is not really the question. After all, this advert is a remake. It already worked, that is why they have done it again. The true question should be: “Why do more companies not build on the previous success of established emotive creative?” Cadbury's approach to reworking this campaign will not only resonate with their audience but also help forge a deeper connection with their brand. It goes beyond traditional marketing tactics by tapping into the human element – our shared experiences, memories, and emotions. This is the kind of advertising that doesn’t just drive sales in the short term; it builds brand loyalty and affection that lasts for generations. Watch this space, as I predict Cadbury will gain significant market share and sales over the coming months. Agency: VCCP Creative Director: Angus Vine Senior Creative Team: Ben Evans, Adam Sears James Eyton-Jones Jon Evans Andrew Tindall Charlotte O'Brien

Innovate, Celebrate, Win Cadbury’s 200th Year Retail Revolution! Pack 200 candles on the cake: Cadbury UK the chocolate champion of nations, is hitting a sweet milestone in 2024! 🎉 We’re not just throwing a party; we’re sparking a retail revolution, and you’re the VIP. Share your spark of genius in retail. You got a nugget of know-how that’s golden? Cadbury’s Great Retail Ideas Exchange is your stage. Whether it’s a grand scheme or a simple fix, your ideas fuel the industry engine. This isn’t just talk; we want to celebrate and reward your brilliance with some serious cash. 💸 For two centuries, we’ve believed in mutual growth and the power of shared knowledge, dating back to 1824, when John Cadbury set up shop. Today, harnessing this spirit of collaboration, we launch a homage to our heritage, a tribute to your talent: submit your idea and stand to win a share of £25,000. 🏆 Join forces with fellow forward-thinkers; let’s revolutionise retail together. The best concept takes home a whopping £5,000, while ten more ingenious entries will pocket £1,000 each. Your ideas could also snag one of twenty £500 prizes in our prize draw finale. The wisdom is out there. But what about yours? Link in the comments #CadburyInnovation #RetailRevolutionaries #CadburyRetailIdeas #200YearsofSweetness

It is really great to know that The Healthy Binge won this honour. It will really be a great time learning from your (Mr. Pranav Korke and Mr. Karan Korke ) experiences on how to make a difference. #TheHealthyBinge #linkedin #startup #business #marketing

Ever wondered why some ads truly stand out? Here are three powerful reasons why this Cadbury UK 🍫 ad touched us all: 1. Making an emotional connection with their audience The ad shows universally relatable themes like the love between a mother and her daughter, and the act of kindness between strangers. 2. Powerful storytelling The narrative delivers a powerful message of kindness and human goodness. 3. Subtle branding The video ends with a strong tagline "There`s always been a glass & half in everyone", which subtly ties back to Cadbury`s heritage and brand values, reinforcing the idea that goodness and generosity are at the core of the brand`s experience. What did you think about this ad? Let us know in the comments below. #cadbury #adcreatives #branding #greatads #winningads #chocolatebrand #bestcommercial https://lnkd.in/gtmiCqvQ

The Secret Behind Lindt’s Sweet Success: Timeless Strategies for a Changing World Lindt has consistently stayed at the top of the global chocolate market despite the ever-changing consumer landscape. So what makes this brand so special? From balancing tradition with modern innovation to maintaining unwavering flavor consistency, Lindt’s success is a masterclass in brand excellence. Here are 5 lessons we can all learn from how Lindt manages its supply, positioning, and adaptability—without ever compromising its core values. Swipe through the slides to discover how Lindt stays ahead of the curve, and see how these strategies can be applied to any business for long-term success. 🍫 🥇 Lindt & Sprüngli #BrandStrategy #LuxuryBranding #LindtSuccess #MarketingLessons #BusinessInsights

𝐈𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐚𝐫𝐞 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠. And Cadbury knows exactly how to create a lasting impact! 🚀 For centuries, sweets have been at the core of Indian celebrations, symbolizing love, joy, and togetherness. Cadbury brilliantly taps into this tradition in their latest campaign, “Milkar Muh Meetha Karo”, showing us the power of personal connection. 💬✨ Just like a festive sweet, personal touches in business build lasting bonds. In the era of digital communication, Cadbury reminds us that face-to-face interaction adds a layer of authenticity that can’t be replicated by just sending messages. At The Growth Buddy, we believe the same holds true for businesses on LinkedIn. If you want to grow your presence, focus on genuine engagement. By mixing digital strategy with personal connections, your brand will become the "sweet" choice that stands out. 👉 Let’s help you craft those meaningful connections and grow your business! #MuhMeethaKaro #CadburyCelebrations #LinkedInGrowth #MarketingStrategy #TheGrowthBuddy

In the era of disruption, Coca-Cola, Cadbury, and Pepsi continue to offer the same products they have for years. The reason behind their enduring success lies in their ability to forge strong emotional connections with consumers. When you crave relaxation, the instinct is to reach for a Coke. Similarly, when Rakshabandhan is mentioned, Cadbury immediately comes to mind. Despite introducing new products, their classic offerings remain bestsellers. Building a brand requires a profound connection with human emotions. While challenging, when executed correctly, it can greatly benefit your brand. Even after years many beverage brands come and go but these two are still there in your nearby store. Follow Gunesh Munjal for more !! #cocacola #cadbury #psychology #humanemotions #emotions #emotionsmatter #innovation #disruption