Yours for 200 Years 🎉🍫
Since being founded in Birmingham on 4th March 1824, Cadbury Mondelēz International has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small.
Our new campaign Yours for 200 Years was developed alongside Girl&Bear, our content creation studio to celebrate being part of British life for generations, rather than just to mark a milestone.
Cadbury has long spoken to the generous spirit in all of us. For Cadbury’s anniversary year, the campaign film ‘Birthday’ revives the much-loved ‘Mum’s Birthday’ TVC to demonstrate that there has always been A Glass and a Half in Everyone.
The 60” film journeys through 200 years, starting in 1824, narrating a timeless story of a girl gifting Cadbury Dairy Milk to her mum with changing settings reflecting evolving times.
Complemented by 'Your Cadbury Photos' featuring public memories, a limited-edition Dairy Milk range, and nostalgic ads, the campaign celebrates Cadbury's heritage, culminating in a partnership with Alzheimer’s organisations.
A huge thanks to the team, David Boscawen our Group Managing Director, Carly Parris Producer of the '200yrs' TVC, Jonathan Parker, Chris Birch, Angus Vine, Ben Evans, Adam Sears, Matt Smith, Tom Carr, Bella Johnston, Eleanor Rhodes, Fiona Hanna, Ollie Gilmore, Alana Ballantyne, Charlotte O'Brien, Elise Burditt, Phil Warfield, Sally Greenwood, david vass, Gaynor Goldring, Connor Kilkelly, Patrick Smith, Gavin White, Maddy Holmes, Ali Augur, Adam Edwards, Tegan Barnes, Nilesh Parmar, Yasmine Moridi, Gemma Flanigan, Bryony Tate, Connor Gould, Nancy Galvin, Stanley's Post, James Perry and Sam Weight as well as director Fréderic Planchon.
Human Resources Director at Lindt & Sprüngli Australia
2moWelcome to our team Graeme and congratulations on being our first Lindt NZ team member. We are thrilled to be opening our first store and look forward to working with you to Enchant NZ with Chocolate.