Girl&Bear

There is an average of 200 incidents reported weekly across TFL. Our new campaign with Transport for London ‘Abuse Has Consequences,’ sets out to address the growing violence and aggression against staff across the network. 🚫 In 2023/24, there were 10,493 reports of work-related violence and aggression, a 5% increase from the previous year. However, incidents of physical violence have decreased by 20% recently, thanks to measures like the adoption of body-worn cameras, deployment of Transport Support Enforcement Officers, and conflict management training. We worked with VCCP and Bernadette to roll out the campaign and raise awareness.

We are excited to celebrate the news that last week Girl&Bear won Silver for Best Typography for our work on XO Bikes at the Creative Circle Awards 🎉 Carl Sherry & Sally Archer from Girl&Bear were invited down to collect the award, alongside others from across the VCCP partnership who picked up a total of 22 wins! We’re so proud that the work we produced and designed with VCCP on Cadbury ‘200 Years’, Virgin Media ‘Goat Glider’, Müller UK & Ireland Corner and Maynards Bassetts ‘Set the Juice Loose’ were also recognised at the awards.  #creativecircleawards #xobikes #virginmedia #muller #typography #craft

🦁 🇫🇷 Next Wednesday 19th at Cannes Lions International Festival of Creativity, global production leaders will discuss the future of strategic content production on the LBBonline - Little Black Book Beach, hosted by Matt Cooper. ✨ Matt will be joined by our very own CEO, Claire Young, as well as David Rolfe, Global Head of Production at WPP and Hogarth, Zak Tucker, CEO and president at Harbor Picture Company, Sergio Lopez Ferrero, CEO at Omnicom Production and Matt Blitz, EVP, Executive Director of Agency Production at FCB Global. ✨ How Much Is Too Much? Strategic Production ⏰ 12:30 CET 📍 Plage & Restaurant Croisette Beach Read more about the event here:  https://lnkd.in/e5uS-MfZ #CannesLions2024

Go Claire! Huge congratulations to our CEO Claire Young who has been named on Campaign UK’s 40 Over 40 list! 🐻🎉👏🎬 Claire is an inspirational leader and innovator, with her dedication to delivering craft without compromise and advocating for better opportunities for new talent in the industry leading to us being named Best New Agency by Oystercatchers last year. Here’s what the judges had to say about Claire: “Highly compelling, showcasing her exceptional leadership, creativity, and commitment to innovation within the creative agency sector.” We couldn’t be more proud 💖 https://lnkd.in/ebSpn-XZ

👀 Introducing the NEW Cadbury Mondelēz International Dairy Milk &More: There's a lot to take in! 🍫 In celebration of Cadbury’s latest indulgent creation, NEW Cadbury Dairy Milk &More, we are excited to launch an integrated campaign spotlighting Cadbury’s most luxurious bar yet. 🫣 Featuring innovative "distracted ads,” the campaign is designed to highlight the irresistible allure of this decadent treat through a series of engaging and attention-grabbing advertisements. 🙌 The campaign showcases real independent businesses being distracted by the CDM &More Chunk, providing them with complimentary advertising at high footfall sites.  Each ad features genuine individuals closely affiliated with these businesses - be it employees, founders, or family members. 🎥 We collaborated with award-winning director Tom Speers and SMUGGLER to bring two 20” films, crafted to be funny, sharp and for the message to land in a short space of time. One film depicts a gamer so entranced by the &More bar that he abandons his team on a quest, while the other portrays a mother so absorbed by the chocolate that her teenage daughter is left unimpressed and soaking wet in the rain. 📹 We managed all work streams, seamlessly running AV, OOH campaigns, and the ‘distracted ads’ in tandem. 🎞️ Running from June 3rd to July 31st in the UK and Ireland, with a second phase in September, the campaign will be featured across BVOD, CTV, Cinema, YouTube, digital and paper OOH, fly posters, and social media. The unique OOH 'Distracted Ads' activation will be strategically placed at some of London’s most iconic digital sites, including Euston and Waterloo stations, as well as various fly posting locations across the country. Read more about the campaign here: https://lnkd.in/e_EpYumi

Fancy a cheeky mojito mocktail? 🍹 Our latest campaign for J2O Britvic plc, 'They’re Well Posh', demonstrates just how posh J2O’s mocktails are by highlighting the humorous behaviours of the upper classes. We brought this campaign to life by working with the talented director Ben Tonge, known for recently directing Tango 'Warden’ this year and 'Bust' in 2023. At the core of our campaign is the mission to challenge conventions in the soft drinks market, positioning J2O as the top choice for young adults in a fun and light-hearted way. Read more about the campaign here: https://lnkd.in/dXiSU7jW

💥 Tango is back and this time it’s banged up! 🍊 Our latest campaign with VCCP for Britvic plc is all about getting Tango’d, where dangerously potent flavour meets outrageously bold behaviour. With this spot, we're driving home the idea that Tango's unique taste sparks daring actions, as we continue to carve our path to greater market share and introduce a new generation to Tango's unmistakable flavour. 📣 Building on the success of 'Bust' in 2023, the campaign defies the norms of the soft drinks market. It leans into Tango’s  heritage, proudly embracing its reputation for boldness, boundary-pushing, and mischievousness, all while staying true to its classic British humour. 🥤 The campaign came to life through the collaborative efforts of VCCP’s in-house social team, crafting captivating content for TikTok; and mSix&Partners, spearheading media planning and buying. Additionally, PR, in-store activations, and sampling were expertly handled by Cirkle, Initials CX, and ID, respectively.

🏆 Celebrating the joy of winning again… and again… and again… 💰 Thrilled to share our new integrated campaign ‘Win On Repeat’ with Allwyn UK, operator of The National Lottery! 🎲 Focusing on the unique game mechanic of Set For Life where the top prize offers winners repeat wins of £10,000 every month for 30 years, the campaign conveys the joy that winners experience with upgrading their lives again and again. 🆕 With a fresh approach to ‘ads that don’t feel like ads’ we’ve set out to create a campaign that differentiates it from other National Lottery Games. 👟 Taking cues from fashion, music and entertainment, we created a feeling of winning using visuals that feel fresh, emotive and impactful in collaboration with our friends at VCCP, running across digital, social, OOH and AV. 🎶 The social-first campaign’s original soundtrack was composed by multi-Grammy award winner Fraser T Smith (Future Utopia). ⚽ Get a first look at the AV during the Manchester City vs Arsenal game this Sunday with the whole campaign running until May 12th. 🤩 This is our second campaign for Allwyn and builds on the success of our recent Lotto campaign. 🙌 A huge well done and thank you to all our teams involved. 🔗 Full story below: https://lnkd.in/ejwGa8Vq

🍫 Prepare to be egg-static! Cadbury Mini Eggs aren't just your average treat – they're a sensation! 🥚 Dominating the Easter market as the UK's top-selling chocolate egg, these tiny titans stand tall at 3cm. 🐰 Today marks the launch of our nationwide celebration, as we unveil a cracking idea to honour these miniature marvels! 📸 Our social-first campaign is focused around mini out-of-home special builds, crafted to mirror full-scale OOH ads, complete with JCDecaux UK branding. Through the lens of our cameras, we've captured these pint-sized wonders in action, showcasing their true scale against dynamic backdrops and the vibrant energy of settings behind them. 🌟 But hold onto your Easter bonnets – there's more to this story! While our hearts beat for Cadbury Mini Eggs, this campaign is a testament to the collaborative spirit of our talented teams across the board, including the creative prowess of VCCP and the digital innovation house Bernadette. 💡 Model maker paul baker has meticulously crafted not only the tiny ads but also a whimsical array of miniature props, from tiny ladders to pint-sized buckets and pasting brushes. And if that wasn't enough to enchant you, one installation even lights up, casting its spell even in the darkest of nights. 🗣️ Charlotte Parkes, Senior Brand Manager for Easter at Mondelēz International, said: “'Easter's biggest egg' marks the first Cadbury Mini Eggs campaign in half a decade, designed to shine brightly in a crowded marketplace. While others clamour for attention with loud, flashy ads, Cadbury Mini Eggs proudly embrace their small yet mighty stature.” 🎨 Emma Houlston & Colin McKean, Creative Directors at VCCP, chimed in, “It's been five years since the last big Cadbury Mini Eggs campaign, here’s a small one instead. We love Mini Eggs and we love these beautifully crafted mini billboards, so couldn't think of a more fitting way to celebrate these magnificent little eggs.” 📍 Mini Eggs campaign launches today, across social feeds in the UK and ROI. 🤝 Special thanks to Mondelēz and all teams involved.

🍫 Brace yourselves for a scoop of pure indulgence! Cadbury's Ice Cream just upped its game and it's about to tingle your taste buds like never before! 🎉 Today sets the tone for the launch of our integrated campaign for Cadbury Ice Cream, in collaboration with Froneri. Are you ready for an experience that promises to be 'Guaranteed not to last'! 😲 We're shaking things up by taking a bold leap of faith away from the conventional ice cream ad playbook. Say goodbye to those overly polished product shots set in dreamy, unrealistic worlds. 👀 Instead, we're diving headfirst into relatable family moments. 🎨 Picture this: the sheer excitement of reaching for a Cadbury Ice Cream, only to discover the box mysteriously empty... and returned to the freezer, leaving behind a trail of guilty pleasure. 🎯 Working with the talented director Lucy Bridger and VCCP, we've brought these moments to life with real families. Because nothing captures Cadbury's essence like the intricacies of family life! 🌟 Keep an eye out for our bold outdoor and social ads, teasing with product shots before the ice cream disappears before your eyes! Trust us, with ice cream this good, it won't last long in the freezer. 🌍 You can catch our campaign across the UK and ROI on TVC, VOD, Social, YouTube, Outdoor, and Digital display. Special thanks to the7stars. 🤝 Special thanks to Froneri and all teams involved!