Random middle of the night thought: how will Ozempic change restaurant consumer behavior? What can restaurants do about it? I'd love to hear your thoughts. Mine are below:
* Restaurants need to up their doggie bag game. Since people on these drugs feel full faster, there may be an increase in taking leftovers home. We should expect this, offer it, and make it cute or pretty or sophisticated (whatever matches your restaurant). Invest in containers with your logo so you can be remembered tomorrow.
* Restaurants with smaller portion sizes may be preferred. While a tasting menu seems like a lot of food to some, those smaller portions give "foodies" a chance to taste many flavors. Restaurants known for hefty portions will not be as valued to this consumer.
* Alcohol sales will be affected too. Perhaps restaurants should offer some premium wines by the glass instead of only by the bottle. I can see someone splurging for one glass of Caymus.
These drugs can be expensive so the impact may be felt more at higher end restaurants. But then again, perhaps the special occasion places will do well, since dining out might well become a special event for someone who's not that into eating and drinking any more.
Digital + Social Strategist | Marketing + PR Coach and Consultant | Content | Blogging | Storytelling | Podcasts | HubSpot Certified
5moWhen I was a barista at Borders Books 20+ years ago, we called them "French Sodas"