Logical Media Group’s Post

News coverage fuels social media; but increasingly, social media fuels the news [survey]. PRWeek and Notified (sponsor) polled 155 PR professionals and found 50% say consumers trust social media the most – and by a wide margin. The traditional news media followed with 39%, trailed by business (10%) and government (1%). While things have been moving in this direction for a while, it’s still a remarkable change. PR professionals are doing the same work, but the context, or environment in which we work is shifting. https://lnkd.in/evrCuy3U

The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

Shrinking newsrooms and limited bandwidths among reporters as a result of ever-diminishing media revenue were cited as key factors contributing to an increasingly difficult media landscape where even well-known brands are struggling to land media coverage, according to our 2023 State of Earned Media Report conducted by the Public Relations Global Network. Find out how your business can overcome this: https://bit.ly/47Ir4K5

Per this global survey of PR pros conducted by Public Relations Global Network, securing earned media coverage is getting more difficult than ever. But there is hope! Read this blog post from our content director Katie Casciato for insights to land that big story. #earnedmedia #mediarelations #PR

Checking in, circling back, revisiting. We're all-too-familiar with the verbiage of the follow-up email, but do we know why they're worth hitting send? For PR pros, a follow-up email is a strategic step in securing meaningful media coverage for clients. In her latest #MavenBlog, Senior Account Executive Carly Bianco explains the importance of re-reaching out and how to do it effectively. Read more on the art of following up: https://lnkd.in/e7K7cvzv #FollowUp #MediaRelations

It’s called “earned” media for a reason. You have to put in the time to get the results you desire! Here are a few ways to shift your strategy and start seeing your name across headlines. https://bit.ly/3UUj05X

It’s called “earned” media for a reason. You have to put in the time to get the results you desire! Here are a few ways to shift your strategy and start seeing your name across headlines. https://bit.ly/479kNaG

US #PRagencies agree that generating #earnedmedia is harder than ever. Learn key insights and the implications they have for #PRpractitioners as we stive to secure earned media hits for our clients: https://bit.ly/3ThT1mX

The 2023 State of Earned Media Report by the Public Relations Global Network revealed that it has become significantly more challenging in recent years for even well-known, industry-leading brands to generate earned media placements. The report provides an in-depth analysis of the current state of earned media on a national scale and offers several strategic recommendations for brands that want to share their stories more effectively in the year ahead. Learn more: https://bit.ly/47Ir4K5

US #PRagencies agree that generating #earnedmedia is harder than ever. Learn key insights and the implications they have for #PRpractitioners as we stive to secure earned media hits for our clients: https://bit.ly/3ThT1mX