Looper Insights’ Post

Discover how The 20 empowered Mark Adair of Adair Technology to scale confidently. Overcoming sales fears, they leveraged our help desk for seamless service delivery. Unlock your #MSP growth potential now: https://bit.ly/3xSD13P. #the20strong #manageditservices

Experiencing challenges measuring ROI with CTV? IMP Connected can help! Our team of experts specializes in performance measurement and can provide tailored strategies to fit your needs. Reach out to us today for a solution to your CTV measurement woes. #CTV #ROI #PerformanceMeasurement #Strategy #IMPConnected

Are you an agency interested in how Connected TV can drive Real Business Results for your clients? Be sure to signup for the Ad Age webinar July 16th! And if you need help, check out DashHound (A Comporium Technology) for white label digital marketing services for your agency. #BarketingGenius #ConnectedTV #RealBusinessResults

Discover how The 20 empowered Mark Adair of Adair Technology to scale confidently. Overcoming sales fears, they leveraged our help desk for seamless service delivery. Unlock your #MSP growth potential now: https://bit.ly/3tEmmyT. #the20strong #manageditservices

75 more monthly in-person visits to dealers running co-op media programs than their peers. That's the impact of participating in the most recent round of dealer-marketing programs that the Element Three team co-designed with the great folks at Airstream. It helps to have an iconic brand, great products, and exceptional dealers, but these results speak for themselves. A good #dealer marketing program and meaningful support from the OE drives real results in the market. #localmarketing

What do we do at Conviva? Here’s some insight into QoE and why it’s important for digital experiences.

Are you ready for 2024? From SPO to streaming TV to third-party cookie deprecation and more, here are Index Exchange's top ad tech trends to watch in 2024.

Innovid's Harmony Direct event at the New York Stock Exchange yesterday included a few announcements regarding upcoming product releases, but the star of the show was their newly launched Harmony Direct offering, which CMI Media Group is an early partner of. Innovid's vision is "that TV should remain open for everyone and controlled by no one" and the goal of Harmony Direct is to optimize the supply path to ensure more advertising dollars go towards working media. This model removes the technology hops in the non-biddable CTV supply path by directly connecting publisher supply to Innovid, thus improving efficiency, transparency and control, while also creating a more sustainable supply path and reducing carbon emissions. This is an exciting innovation, drastically streamlining the supply path for CTV and has garnered positive early results. Read more here: https://lnkd.in/eGDdFY7C

Starting your own company? Ever wished for a tool that simplifies operations, engages across platforms, and offers ongoing support? Discover MDW! We're here to streamline, strengthen, and skyrocket your brand's success. Let's get started! 👉 https://rb.gy/4dgto #Streamline #SkyrocketSuccess #BrandPower 🚀💪💼

Top 5 learnings from the Antenna State of Subscription Webinar - more charts in the thread - 1. Churn is up and Quarterly net subscriber addtion fell below 5M for the first time since 2021. 2. Ad supported tiers growing in prominence (have you noticed?) 3. Free trials are driving acquisitions, but free trial sign-ups have lower Customer Lifetime Value 4. Annual plan uptake is modest - low single digits 5. Price raises have not disrupted acquisition/retention overall, but it depends on service quality (Netflix gets away with it, Discovery+ does not)