Great news from portfolio company ATTOM: Kara Taylor, CMO, has been recognized as a recipient of the 2024 HousingWire Marketing Leaders Award! Read on for more details, and congratulations Kara! #privateequity
We are excited to announce that HousingWire has selected ATTOM CMO, Kara Taylor, as a recipient of the 2024 HousingWire Marketing Leaders Award. Kara is recognized among the most creative and influential marketing minds in the housing economy.
Different marketing functions support different growth tactics. When building out your marketing org, identifying your top biz priorities (e.g., demand gen, land & expand, brand awareness) is the best first start to landing killer talent. In this article, our VP of Parketing, Sarah Becherer, breaks down core marketing functions and how they support growth strategy. And she does it using minimal jargon... ...because as much as she likes saying things like “let’s A/B it”, “ideal LTV:CAC”, and “rig up an attribution model”, she likes you more. Check it out: https://lnkd.in/e3E7Apyk #marketingleadership #parketing #parkingleadership #parking #parkingindustry International Parking & Mobility Institute (IPMI)
I appreciate the article by ASAE: The Center for Association Leadership on our just-released 2024 Membership Marketing Benchmarking Report. Please give it a read. #Membership #Associations
SVP of Marketing at Broadway Licensing Global | Innovative Emmy®-Nominated Creator, Executive Producer, and Strategic Leader | Entertainment Industry Trailblazer | TedX Alumni
Thanks to Fast Company and the Fast Company Executive Board for giving me the opportunity to contribute these five tips for how to crush it with your #gotomarket #campaigns and #strategy. https://lnkd.in/epqAhNRM
If you want to level up your brand and become a leader in your industry, try these five tips.
The recent era of partnership marketing has too often been either a blip on the business press radar or focused on producing a quick product and slapping a few logos together to generate PR headlines, rather than digging in and delivering real and lasting value to customers. Explore a new era of partnership marketing where substance meets strategy. Learn how to check all the boxes, court the little guy, and align KPIs with partners to create real, lasting impact. Dive into this article and transform your approach today: https://lnkd.in/eEGAh86J #partnershipmarketing #marketing #reads #brand #business
The most common concern voiced to me by business owners and marketing managers is dissatisfaction with the performance of their previous agencies. Many are fixated on channel performance without a clear understanding of each channel's role, leading to misguided objectives. The article below shares insights on optimizing channel strategies for business success. #MarketingStrategies #BusinessPerformance
Jackson Starcevich (Head of Growth) is back, with another intriguing blog on how to unfold optimal success by aligning marketing channels with business objectives 💡 Read more to find out how to select the right channels and construct high-performing campaigns that align with larger marketing/business goals - https://lnkd.in/gjxk4JKU #marketingagencymelbourne #marketingexpertsaustralia #sentius #strategyfirst #businessgrowth
The newest installment of Parking Origin Stories features Jordan Weiss, VP & Head of Marketing @ Umojo! In this feature, we dig into his experiences as a marketing leader at multiple park-tech companies, starting with his intro to the industry in 2017. Here's a tidbit of "parketing" wisdom from Jordan: "Sometimes you’ll hear leaders say, 'oh, we don’t need to run a campaign or invest in ads or publish content because everyone already knows who we are'. But marketing is what helps you penetrate new markets and keep growing in the way you need to in order to be a thriving business. You can't not do it." Read more in January issue of Parking Today Media mag or on our blog: https://lnkd.in/eHZ_vhjK #parketing #parking #parkingleadership #parkingoriginstories
Awards aren't mere accolades. They're important tools to set you apart, enhance credibility and position you as an industry leader. They help your business build trust.. Awards spark media interest, amplify brand visibility and open doors to new growth opportunities. Read to explore the impact of awards on marketing success. https://bit.ly/3sMsbtH #MarketingAngels #marketing #business #creative #marketingtips
"Struggling to stay consistent with your social media presence? We get it – life gets busy. But here's the thing: consistent posting is the heartbeat of your online presence. Let's turn those sporadic posts into a rhythmic dance that keeps your audience engaged and your brand shining. Introducing our 'Consistent Creator Hub ' – a tailored solution designed to fit seamlessly into your schedule. From content creation to scheduling, we've got your back, ensuring your message hits the right notes at the right times. No more wondering when to post or scrambling for last-minute content. Let's transform your social media game together. Ready to make waves? #ConsistencyCatalys t #SocialMediaSucces s #ConsistentContent #Consistentcreator Contact us today and schedule your free consultation to see how we can assist you with your social media! 214.815.8743 www.allthingsblu.com #MarketingMasters #BrandElevation #MarketingMagic #digitalmarketing
Great article from Marketing Week about why marketers make good GM's! One of my favourite quotes: “every problem” within a business is ultimately a marketing problem. Whether that is negotiating requests for investment or deciding upon strategic objectives, marketers have a wider remit that better prepares them for the role [of GM] worth 5 mins of your day. #marketing #brand #cmo #ceo
Amazing!