M&C Saatchi Consulting’s Post

Want to know how creative agencies handle tough times? 📈 Despite senior departures, M&C Saatchi's operating profit shot up by 40%! 🚀 From £12.2m to £17.1m in just a year! Their secret? Diversified revenue for resilience. Higher-margin businesses driving growth. Strategic investments for long-term success. Promisingly, advertising revenue grew by 6%! 📊 Exciting, right? What's your take on managing through volatility? Feel free to share your strategies or tag someone who might find this fascinating! Contact me for insights on steering through turbulent times and driving growth. #BusinessGrowth #MarketingStrategy #Leadership #Success #AgencyLife

We kicked off 2024 with the fantastic news that Álvarez‐Díaz & Villalón has been recognized as a Real Leaders Top Impact Company! This prestigious distinction underscores our steadfast dedication to making a positive impact on both our planet and society. As a team, our pride swells in our commitment to sustainability and ethical business practices. Our path to creating significant, meaningful change is driven by our collective passion, innovative spirit, and profound sense of duty. This recognition represents more than just a milestone; it's a powerful affirmation of the tireless efforts and unity of every individual in our team. It reinforces our responsibility to leverage our business as a catalyst for good, demonstrating that no matter our size, we can make a substantial difference. United, we stand not merely as a business entity but as trailblazers, visionaries, and agents of change, actively forging a path towards a more sustainable and hopeful future. Here's to forging ahead with our mission to make a lasting impact, challenge the status quo, and redefine the benchmarks in sustainability and social responsibility! #RealLeadersImpact #SustainabilityLeaders #PositiveChange #TeamEffort #MakingADifference #PlacesofPurpose

During AdWeek last year, I had the pleasure of interviewing Katie Haniffy, Head of Media Strategy and Investment at PepsiCo, for Meta’s Performance Talks: CMO Corner series. During our conversation, we talked about PepsiCo's measurement journey, including their approach, how they benchmark themselves to other companies in the industry and her take on trends she expects to see in 2024. I’d love to hear your thoughts on how you see measurement driving advertising performance!

Putting equal thought into the three intertwined pillars of thought leadership – topic, audience and engagement can pay dividends personally and professionally. https://lnkd.in/d7VhXeXa #thoughtleadership #industryexperts

Join us next week for a very practical thought leadership session on how to translate purpose marketing to effective media strategies. During this session: 1. We provide a clear model to guide brand purpose-led initiatives to media activation distilled from in-depth analysis on a plethora of case studies, either successful and not successful. 2. We shed a light on the consumer decision-making process and highlight how to tap into different consumer typologies as it relates to brand purpose. 3. We showcase marcom and media planning tactics to enhance brand purpose efforts to drive business goals and accelerate ROI. Open for all our Wavemaker clients! #positiveprovocation #wavemaker #groupm #wpp #purposemarketing #mediastrategy

Chief marketing officers play a critical role in driving business growth and governance. However, to maximize impact, CMOs must step outside their functional silos and actively engage their boards. As shared in a recent article from our knowledge partner WARC, this question of how CMOs should and could better engage with their boards is an essential one for any organisation wanting to be successful. Getting this CMO-board dynamic right is essential for any organisation wanting to be successful. By coming together to share perspectives, we as a community can help guide marketing leaders to lead well and drive both business and societal value. What would you add on how CMOs can step up their board engagement? ☕ Come and discuss in The Marketing Society CoffeeHouse, our members-only community. WARC subscribers can read the full article here: https://lnkd.in/dySQN8-R? #LeadingTheConversation #Marketing #CMOs. Richard Robinson🔥, Sophie Devonshire⚡️

🌞 I had a beautiful start to this sunny day in London with a fantastic event by The Marketing Society: The CEO Conversations with Will Stratton-Morris, CEO of Caffè Nero. The session was packed with golden nuggets on how he built such an impressive career across industries like aviation, hospitality, energy, entertainment, and now coffee, focusing on leadership and hiring the right talent: ⭐ Four Pillar Leadership Framework⭐ 1️⃣ Planning 2️⃣ People 3️⃣ Processes 4️⃣ Relationships As a leader, you’ve got to have a clear plan, know where you’re headed, and turn that strategy into a simple, compelling narrative that everyone—whether junior staff or execs—can grasp. It’s about getting it down to a one-pager that anyone can follow. Next, it’s all about getting the right people on the bus by recruiting, retaining, and making bold decisions early on. In big, especially international organizations, different ways of working can clash, so you need the right processes in place to keep things running smoothly. But the toughest, and most important part, is building deep relationships and trust—sometimes that means showing vulnerability as a leader, which can really transform how a team works together. ⭐Three Key Points on Hiring the Right People⭐ 1️⃣ Intellect 2️⃣ Energy 3️⃣ Empathy When it comes to recruiting the right people, the first thing you’ve got to look for is intellect—find evidence that they’re smart enough to handle the challenges that’ll come their way. But being smart isn’t enough; they also need energy and resilience to keep going when things get tough. If they don’t have that drive and edge, they won’t make it. Lastly, you want people who can connect with others—interpersonal skills are key. They might be brilliant and full of energy, but if they can’t work well with the team, it’s going to be a problem. You need a balance of all three, though they won’t always be equally strong. Big thank you to Sophie Devonshire⚡️, Rachel Letham (Montague-Ebbs), Ed Dawes, Thomas Wood and the entire The Marketing Society team for organizing this awesome event, and IPG Mediabrands for hosting us in their beautiful office! Great to see everyone after the summer! #marketingleadership #CMO #leadership #hiringtalent

⬇️ The Inside Scoop on Thought Leadership Marketing ⬇️ Ready to build a brand that commands respect and loyalty? It's time to unlock the power of thought leadership. This strategic approach is a game-changer for consumer-facing companies looking to cultivate trust with their audiences. See Forbes Communications Council's latest expert insights on how to nail thought leadership content. From staying authentic to humanizing your brand voice across channels, their 17 tips are pure marketing gold. Plus, our very own VP of Sales & Marketing, , shares her wisdom at #17 - don't miss her sage advice on sharing the real "YOU" on social media! Dive into the full article to discover how an investment in thought leadership can pay dividends for your brand. 🌐 https://lnkd.in/euXYyNyE #ThoughtLeadershipTactics #BuildingBrandTrust #AuthenticMarketing #IndustryInsights

Another great talk from Gerety next week with an impressive panel of strategy leaders plus we are looking forward to meeting more of the Gerety panellists at #Cannes2024 in a couple of weeks at The Gerety Awards BBQ! 😎 where Zoe Edwards our Principal Consultant in Strategy will be sharing her thoughts with Gerety. 💡 #busybusybusy #strategy

Insight at pace and scale can definitely give an advantage. Brands truly listening to their customers in real-time not only helps them understand the views and what's important to different segments, but it also makes customers feel heard too. ❤️