M&C Saatchi Consulting’s Post

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"Just because you're not moving forward doesn't mean you're not making progress." - Kellyn Smith Kenny, Chief Marketing and Growth Officer at AT&T. Last week our M&C Saatchi Consulting & Clear M&C Saatchi teams attended and sponsored the MMA Global CMO & CEO Summit, which was packed with insight rich conversations. Kellyn led one of our favorite discussions that explored AT&T’s marketing transformation journey, highlighting the challenges and strategies implemented to create a more effective, data-driven marketing organization. Another great reminder she shared about driving growth, “…if you want to go far, you must go together.” #CMO #CEO #businesstransformation #growthstrategy

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