M&C Saatchi Consulting’s Post

If you will be in Cannes please join us. Introducing:  The TBWA Disruption® Seminar: Saving Creativity from Death by Algorithm

Time to start planning your Cannes Lions International Festival of Creativity schedule if you haven’t already. Make sure to give a quick listen to WARC ‘s Amy Rodgers top picks from the Creative Impact track so you can save the spots for the sessions in your calendars. Which ones are you most excited about? #MakeItWarc #CreativeImpact #CreativeImpact24 #BoldMindsBoldMoves

I recently watched the Actors' Roundtable featuring all 24 Oscars nominees. What struck me about the discussion was that none of the actors tried to act like "experts" or as if they knew more about acting than the others present. They simply talked about their experiences and shared their thoughts. It felt like watching six regular people having a conversation. The actors were authentic and genuine. They didn't force themselves to speak more or less than they wanted to. They didn't try to be dramatic or show off their ego for the camera. This learning can be applied to the context of advertising and marketing. -Your brand doesn't have to be objectively better than others. Rather, it should have a unique identity that sets it apart.- #advertisingandmarketing

We are a month on from the Campaign UK Breakfast Briefing ‘The Year Ahead’ where speakers including Leo Burnett's Chaka Sobhani and Saatchi & Saatchi’s Richard Huntington, discussed what lies ahead for adland in 2024. Besides the continued and healthy conversations around inclusion, hybrid working and AI, here are the three thoughts that have stayed with me… 1. Times have changed:  Our nights out will begin and end earlier. The hardest reservation to get in a restaurant now is the first sitting, the National Theatre are trialing earlier show times and Annie Mac is hosting raves that get you home before bedtime. Let’s check our audiences are still where we think they are. 2. We are responsible for setting the tone:  I’ve always subscribed to the theory of the self-fulfilling prophecy so was pleased to hear the panel acknowledge how powerful this can be as a collective. Optimism and hope starts with us. There’s enough doom and gloom out there. Let’s not add to it with more negativity. Sew the seed of positivity and possibility and watch it flourish. 3. Find the fun:  Dan Morris from The Or said it’s our job to “sprinkle some sugar on the medicine“. In challenging times we need a spark of joy. This certainly explains the wave of briefs we have received that are steeped in comedy or nostalgic nods of happier times. More of this please creatives! #CamYearAhead #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople

Is Cannes Lions entering a new experience era?? 🤔 As we draw nearer to loading our trucks to take Netflix to Cannes Lions International Festival of Creativity for the second time I wrote an article for LBBonline - Little Black Book about how the festival has evolved over the years Are the awards being overshadowed or complimented by the brand experiences that show up…. What takes priority… celebrating creativity or making big business deals…. And will the new creator festival add another dimension to this?? Take a read - let me know what you think - link in the comments 👇🏼 #canneslions #brandexperience #brandexperiences #cannes #article #insights #thoughtleadership

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

"Magic in the Boardroom: Daring Companies to Care" Hey LinkedIn folks! As Chief Magic Officer at Yellow Global, I've got a story to share. I recently stumbled upon an old Cannes Lions video of David Copperfield that really got me thinking. As a former professional magician (started at 9!), seeing Copperfield speak was like my two worlds colliding – corporate world and magic. Having been at Cannes Lions myself last year, it felt like everything had come full circle. Copperfield talked about storytelling to surprise audiences - and that's exactly what we do at yellow.global. We're a bunch of energetic business guides helping companies find that surprise element in what they're doing. We train them to care beyond profit, using a bit of magic along the way. We take the tricky bits of business - profit, purpose, sustainability - and turn them into something that flows, with an unexpected twist that delights. Here's how we sprinkle magic and surprise on our projects: Dreaming up visions that wow people about caring in business. Cooking up solutions that balance books and care for people/planet - with a surprise factor. Creating experiences that teach the power of caring - and leave people amazed. We encourage companies to: Be brave enough to care - and surprise. Embrace the messy bits - there's magic in chaos. Tell their caring story - with a plot twist. Put on a purposeful show - that leaves the audience in awe. Fancy bringing some magic, purpose, and surprise into your organisation? We're itching to help you uncover the wonder in your brand and dare to care more - in ways that'll amaze everyone. It's funny how an old video can give fresh eyes to our mission. What's inspired you to care more deeply - and surprisingly - lately? #daretocare #magicbusiness #canneslions #marketingmagic https://lnkd.in/e_azQZ9E

Now available: #TheMosaic10 Panel Discussion! See the top 10 consumer-selected multicultural ad campaigns and cultural moments of the past year and hear from industry leaders as they discuss the impact of the work on our industry. Watch here: https://lnkd.in/erCPiYv3 The Mosaic 10 of 2023: 1. Dance Into Confidence 2.0 BetterMe + Arc1801 2. Filmada con iPhone 14 Pro: La Realización de Huracán Ramírez vs. La Piñata Enchilada Apple + TBWA\Media Arts Lab 3. Faces of Travel Delta Air Lines + Kin 4. Totalmente Verizon + Ogilvy NY 5. Table Talk Indeed + 72andSunny 6. Be One Of Many Team X India (Omnicom x Mercedes-Benz)) 7. Legacy in the Making: Alvin Ailey American Dance Theater The Legacy Lab + Team One 8. Certified Care Raid + Energy BBDO 9. Ridiculous Excuses Not To Be Inclusive CoorDown + THE SMALL AGENCY 10. The First Ever Lexus TX: VVIPs Lexus + Team One

Listening to the General Counsel panel at the LMA Annual Conference. Does a firm’s brand matter as much as the lawyers who work at the firm? Cineplex Entertainment GC paraphrased response: Differentiation matters and brand matters, but being able to get along well with the client matters more. Being able to represent the client in the way they want to be perceived by the public and others is essential. #LMA24

The kind of marketing and agency bs...