Mallory Baker’s Post

Africa is a continent brimming with untapped potential. With a rapidly growing population and increasing internet penetration, the African market is ripe for international businesses looking to expand their reach. However, to effectively penetrate this diverse market, you need a strategy that resonates with local audiences. This is where influencer marketing comes into play. #Africa #DigitalMediaMarketing #Digital #SouthAfrica

At SWAY, the influencer marketing arm of HAVAS Red PH at HAVAS Ortega, we understand that connecting with subcultures through influencers and content creators is essential for building strong consumer relationships. We see influencers and creators not just as a way to boost reach and views, but as leaders who inspire consumers to engage with the communities and subcultures that matter to them. In today's digital age, the communities we belong to are reshaping how we see ourselves and connect with others. Our recent study of Filipino Prosumers revealed some fascinating insights: - 45% of Prosumers most strongly identify with their online communities, surpassing the 31% who identify most with their religious communities; and - 65% say that the community they belong to defines who they are more than their being Filipino. These findings highlight the immense power of online communities. Social media gives us spaces where we can express ourselves freely and feel safe, even when the real world gets chaotic. These virtual havens are more than just networks — they’re the foundation of new subcultures driven by shared interests and values. Prosumers are the leading-edge 15-20% consumers, who are forward thinking, influential, proactive and socially and/or environmetally conscious. They are first to market. What they curerntly think, feel and do are usually 18-24 months ahead of the mainstream. Want to dive deeper into these ideas? Check out our white paper, "Unveiling the Underground," at https://lnkd.in/gtxgjNj2. If you’re interested in an exclusive presentation of our research findings and insights, or find out how we can engage with the communities and their subcultures, please send us a message. Or contact Jos Ortega, Jeuls Hermosisima or Dayniel Garcia. #Prosumer #Community #SWAY #Subculture #Influencers HAVAS Red AU Havas Red UK HAVAS Red US HAVAS Red ME PR Pundit Havas Red

Africa is a continent brimming with untapped potential. With a rapidly growing population and increasing internet penetration, the African market is ripe for international businesses looking to expand their reach. However, to effectively penetrate this diverse market, you need a strategy that resonates with local audiences. This is where influencer marketing comes into play. #Africa #Influencer #DigitalMediaMarketing #Digital #SouthAfrica #SocialMedia

Are you struggling to access influencers that match your needs? I came across a post by Jennifer Quigley-Jones (CEO Digital Voices) and the prediction for 2027 really blew me away! After all, $480 Billion is a lot of money, but I also noticed a problem that brands might have. Yes, the creator economy is growing but it is also becoming increasingly difficult to reach the influencers that you believe matches your brand. Lots of brands are capitalising on this growing market and there are numerous influencer related software tools. Here is a summary of a few of the most well known ones, and most of them require you to make an annual commitment. 🎯 As you can tell, this pricing is extortionate for a local business who simply wants to find an influencer for a month-long campaign. Because of this, small brands have to rely on their limited resources and network to try and find the right influencers which can be very challenging. That is where The Icon Hub can step in. With access to one of those platforms and an existing network of influencers within the Netherlands and other European markets, we provide small businesses with an equal opportunity to gain access to the same resources as corporations. 📲

Please stop working with fake influencers! I recently met a "travel influencer" at a networking event. She talked about working with over 100 travel brands in the last couple of years and what she got to do during those collaborations. Then came the bombshell: she and 30+ of her influencer friends all use growth services (aka buying fake followers and engagement) to land these partnerships. She applied to Evolusen - but her numbers told the real story - and we denied her application. We see this - fake influencers lying to travel brands for free stays, trips, and payment - way too often. And it's one of the main problems we are helping combat by showing you what these fake influencers are doing to gain your trust. This isn't just a small-brand problem. It's happening to global names like Marriott, Accor, and tourism boards around the world. If you have ever wondered why your influencer marketing strategy is not working, then it's time to really look behind the curtain with Evolusen #HospitalityMarketing #InfluencerMarketing #DestinationMarketing

 Transform Your Social Media Presence in China with bLabs Digital 🌟 Transforming Global KOLs into Chinese Social Media Leaders 🌟 At bLabs Digital, we specialize in helping influencers and businesses maximize their reach and revenue through Chinese social media platforms like RED (Xiaohongshu). With over 312 million monthly active users, RED is a powerhouse for social commerce, especially for beauty, fashion, and lifestyle content. 🔹 Why bLabs Digital? Proven Expertise: We have guided nearly 100 influencers to success on RED and have provided paid consultations and services to over 1,000 individuals. We’ve also worked with renowned brands like Magnum, Anchor, and WMF. Comprehensive Services: From influencer management and KOL collaboration to corporate social media strategies and targeted advertising, we cover it all. Localized Insights: We understand the nuances of the Chinese market and can tailor strategies that resonate with local audiences. 🔹 Key Platform Highlights: 312 million monthly active users 50% of users are Gen Z from tier 1 and tier 2 cities Strong focus on cross-border e-commerce and product reviews 🔹 Our Success Formula: If you have over 2,000 followers on platforms like Instagram, you can leverage your existing content to earn additional income on Chinese social media with our help. Our strategies have proven effective in transforming influencers into major social media leaders in China. Ready to expand your influence and boost your income? Let's make it happen! 📩 Contact us to start your journey! We will contact the appropriate partner as soon as possible. https://lnkd.in/e6AREzyp #InfluenceChina #SocialMediaMarketing #DigitalStrategy #KOLManagement #bLabsDigital #BusinessGrowth

#Influencers – Let's be honest. This holiday season, if you promote a product gifted to you 🎁 by a business, honesty is the only policy. Influencers have a responsibility to base their reviews on actual experience. Learn more about Canadian #DeceptiveMarketing rules here: https://lnkd.in/eRw8T36x

It's Day 2 of the APEC Perú 2024 Public-Private Dialogues, and today we’re diving into influencers. 🤳 #Influencermarketing is everywhere these days, but it poses risks—especially for vulnerable consumers. Emotional manipulation and lack of transparency can lead to decisions that aren’t in a consumer’s best interest. Our approach is centred on protecting consumers: ➡ 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗖𝗹𝗲𝗮𝗿 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀, including a legal definition of "influencer" and specific guidelines to ensure consistency and clarity in influencer marketing.  ➡  𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻, especially for those who might be more vulnerable. ➡ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗦𝗮𝗳𝗲𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 with regulations that ensures influencer marketing is fair, transparent, and accountable, helping to create a more ethical digital environment across the APEC region. We’re excited to share our vision and work with global partners to make this a reality. ⏭ 𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸, we'll discuss how misleading discounts create a false sense of savings, leading to financial problems, a loss of trust, and less competition. We’re advocating for transparent pricing policies so that consumers can make better-informed decisions. #APECPeru2024 #APECciudadano #SOM3 #influencers #digitalrights 

There was a time when I was all over Council conclusion, reading drafts, inputting into the U.K. position, eagerly awaiting the final agreed text. I even knew without fail the difference between the European Council, Council of the European Union, and Council of Europe (you know what I’m talking about 😉). That was all a long time ago, but last week Council conclusions found their way to the top of my inbox again. The Council of the European Union (i.e. EU member states) have called for increased support for social influencers in its conclusions. Member states recognised that influencers are having a growing impact, often positive but sometimes harmful. I’m proud to say that the International Alliance for Responsible Drinking (IARD) have been leading the way in ensuring that the private sector takes a responsible approach to its use of social influencers, specifically in the context of reducing harmful drinking. IARD has been working with digital platforms and influencer agencies for several years to promote a culture of moderation and responsibility, among those over legal purchase age who choose to drink. As a result, influencers can now age-gate posts relating to drinks brands on Instagram and YouTube.   In 2021, we formed a unique partnership with leading global advertising, public relations and influencer agencies to set standards to help influencers market responsibly on their social channels. This included:   ➡️ 5 specific safeguards that apply to any content involving influencers who work with the leading beer, wine, and spirits producers    ➡️ A joint commitment from IARD members and 13 global agencies to market responsibly, including not making health claims, promoting illegal or excessive consumption, or positioning abstinence negatively   ➡️ Videos and tools to show influencers the standards they should follow when posting on their social channels. The video has been translated into 9 languages.   IARD and its members are committed to the responsible marketing of beer, wine and spirits, regardless of where those discussions or activities are taking place.   #Advertising, #PublicRelations #Influencer #ResponsibleDrinking #EU

We understand the powerful influence social media personalities can have, especially when it comes to topics like alcohol consumption. Influencers have a unique opportunity to set standards and shape positive behaviors around responsible drinking. We believe it's crucial for influencers to use their platforms responsibly when promoting beer, wine, and spirits, as it can impact their impressionable audiences. That's why we ensure all our influencer marketing campaigns involving alcoholic beverages strictly follow industry guidelines and regulations. By partnering with influencers who embrace their role as leaders, we can promote moderation, legal drinking ages, and making smart choices. All while driving brand awareness and sales for our clients. We're committed to creating a culture of responsibility around alcohol on social media and enjoy collaborating with brands and influencers who uphold our values of responsibility and strive to make a positive difference.