Maria Morozova’s Post

🌟 Check out the latest article on The Drum about Seizing China's Luxury Market 👇 China's luxury market, fueled by domestic spending, a surge in younger consumers, and sustainability, offers European brands immense growth potential. With China accounting for a significant portion of global luxury consumption, brands must tailor strategies and embrace digital engagement to succeed. Petal Ads, Huawei's mobile advertising platform, provides personalized campaigns tailored to Chinese consumers' preferences. Agility and creativity are crucial; brands must adapt to this evolving market and leverage digital innovation to thrive. By understanding the unique dynamics of China's luxury market, brands can position themselves for success and capitalize on the opportunities it offers. #PetalAds #HuaweiMobileServices #Huawei #TheDrum #AdvertisinginChina #ChinaLuxuryMarket

💎 Why Japan Lives for Luxury... In Japan, luxury isn’t just a product—it’s a way of life. It’s about craftsmanship (monozukuri), cultural significance, and deep emotional value. Japanese buyers aren’t chasing hype but investing in legacy, connection, and perfection. If your brand can’t deliver all that, don’t show up. 🚨 Who’s Buying and What They Expect: • HNWIs: Loyal to heritage brands that ooze prestige and tradition. No gimmicks allowed. • Millennials/Gen Z: They want sustainability, innovation, and Instagram-worthy storytelling. • Aspirational Shoppers: Entry-level luxury is their proof of success, but they’ll drop you fast if it feels cheap or inauthentic. 🔥 How to Actually Win Japan’s Luxury Market: • Cultural Sensitivity: If you don’t respect Japanese values, you’ll get ghosted. Fast. • Radical Transparency: Japanese consumers research everything. Got fluff? They’ll call you out. • Digital Excellence: E-commerce, social media, and AR/VR—flawless execution or nothing. • Personalization: This market doesn’t want mass-produced vibes. Deliver bespoke, exclusive experiences, or go home. The truth? Japan’s luxury buyers are the most discerning on the planet. But nail it, and you’re not just selling a product but building a lifelong relationship with a market worth billions. 👉 Ready to step up, or are you sitting this one out? Let’s talk. Find out more from our blog post here: https://lnkd.in/g6VM-Q3r ...and the carousel below 👇 ...also make sure you sign up for the UZU Monthly Review here: https://lnkd.in/gYtcRzyi UZU Issue Number 4 out now! #marketing #luxury #digital #sustainability #culture #branding #ecommerce #strategy #innovation #business #businessinjapan #scalinginjapan

The concept of luxury in Southeast Asia is intricately shaped by cultural heritage, societal values, historical legacies, and, most importantly, economic influences. As a region abundant in resources and characterized by nuanced consumption patterns, the demand for luxury is as dynamic as it is complex. Our new study delves into these evolving demands and the aspirations of luxury consumers. The study examines the factors positioning Southeast Asia as a key luxury market, providing both consumers and brands with an in-depth analysis of market evolution, shifting trends, strategies for enhanced brand-consumer engagement, and the increasingly vital role of influencers in shaping consumer perceptions. “The Emerging Codes of Luxury in Southeast Asia” identifies four key luxury codes—Selfhood, Legacy, Betterment, and Playfulness. Derived from anthropological insights and expert engagement across Singapore, Thailand, Indonesia, Vietnam, and the Philippines, these codes reflect the diverse values and traits of the region’s new generation of luxury consumers. To access the full white paper for free, click the link in the comments section. Elevate your standing in Southeast Asia’s luxury landscape, let’s talk: hello@vero-asean.com. #Vero #VeroInsights #luxury #southeastasia #consumerinsights #brandengagement #influencermarketing

Feeling so excited to share my insights on Thailand's luxury landscape and how luxury brands can collaborate with influencers to create authentic content that adds value to their brands. 😊 If you are interested in reading our full white paper on Southeast Asia's evolving luxury market, click the link in the comments section. 👇🏻

Global Luxury Market Expansion: Strategic Insights 🗝️ As part of our ongoing discussion on "Market Penetration Strategies," this follow-up explores how luxury brands are innovatively engaging with emerging and established markets globally. 📎 China: Digital Luxury Frontier Digital Adoption: Millennials and Gen Z show a strong preference for e-commerce and social platforms. Localized Strategy: Brands like Burberry and Gucci excel on platforms like WeChat and Tmall, creating personalized experiences. Gucci's collaboration with Chinese artist GucciGhost exemplifies cultural resonance. 📎 Singapore: Luxury Tourism Hub Tourist-Driven Sales: A significant portion of luxury sales stems from tourists. Architectural Innovation: Louis Vuitton's Island Maison at Marina Bay Sands serves both as a shopping destination and a tourist attraction, enhancing brand prestige. 📎 Japan: Tradition Meets Innovation Craftsmanship and Innovation: Hermès focuses on artisanal craftsmanship combined with innovative retail experiences, such as interactive installations and pop-up stores that highlight the brand’s heritage. 📎 United Kingdom: Sustainable Luxury Eco-friendly Leadership: Stella McCartney uses sustainable materials like vegan leather, setting industry standards. 📎 United States: Experiential Luxury Experience Over Goods: Consumers increasingly value unique, memorable experiences over material items. Bespoke Luxury: The Ritz-Carlton exemplifies this trend with personalized luxury travel experiences tailored to high-end consumers. 📎 Indonesia: Rising Luxury Consumer Base Class Growth: A burgeoning upper-middle class shows a keen interest in luxury fashion and automotive brands. Localized Luxury Experiences: Chanel enhances its market presence with exclusive events and pop-up boutiques tailored to Indonesian consumers. 📎 Thailand: A Hotspot for Luxury Tourism and Retail Tourist Attraction: High-end department stores and shopping malls in Bangkok and Phuket cater to luxury-seeking tourists, combining shopping with entertainment. 📎 Philippines: Embracing Premiumization and Digital Engagement Digital Strategies: Burberry effectively engages Filipino consumers through targeted social media campaigns and influencer collaborations. 📍Each of these strategic insights underlines the importance of adapting to local tastes, leveraging digital platforms, and providing unique experiences to capture the evolving luxury market globally. #marketexpansion #globalmarket #luxurymarket #digital #fashionmarket

Luxury has long been synonymous with economic status, symbolizing wealth and exclusivity in society. However, modern perceptions of luxury go beyond mere status symbols, embracing exceptional craftsmanship, cultural significance, and personal meaning that resonate deeply with consumers. In the context of the ASEAN market, luxury businesses are finding fertile ground. The region's rapid economic growth and diverse consumer base, each with unique preferences, make it a prime arena for luxury brands. Recognizing this opportunity, Vero has recently launched an insightful whitepaper designed to provide businesses and consumers alike with in-depth insights into the evolving luxury landscape of Southeast Asia. Click the link below to discover the potential of the luxury sector in Southeast Asia firsthand. 🙂 https://lnkd.in/guKbu-3b #pragency #whitepaper #luxury #aseanmarket

China's luxury market is rebounding, but brands can't rely on traditional strategies alone. 📈 Learn how luxury brands can leverage digital products to: 🚀 Streamline internal operations and workflows 💻 Strengthen their online presence and engagement 🧑🎨 Offer personalized experiences that delight tech-savvy Chinese consumers Find out what can help you thrive in China's dynamic luxury landscape. #ChinaLuxury #DigitalInnovation #CustomerEngagement

🥂 How do we cultivate loyalty in F&B among luxury consumers in #SoutheastAsia? Understanding, and catering, to the refined yet exquisite tastes and expectations of high net-worth individuals is crucial for establishments. To be a cut above the rest, luxury brands are increasingly diving into the space to offer immersive and exceptional experience in order to stay relevant and build loyalty among their customers. In #Thailand and #Singapore, Louis Vuitton (LV) has opened an eatery and a chocolate shop respectively. Meanwhile, Ralph Lauren opened up cafes in Singapore and #Malaysia, and Coach is collaborating with Studio Sofield in Indonesia. These brands recognise that Asian millennials consider novelty and uniqueness an essential feature when it comes to spending. Here are some strategies F&Bs could consider to entice the luxury crowd: 🤝 Collaborate with luxury brands and offer individual customisation. 👑 Create an exclusive community with VIP programs and limited-edition items. 🥗 Embed wellness and sustainability into the business. 🌟 Prioritise exceptional service and a luxurious ambiance. Loyalty cannot be bought, but earned. Go beyond the plate in providing extraordinary products and services to build it. Sources: 1. https://lnkd.in/gNnkrKek 2. https://lnkd.in/gszbVkAr

This insightful post by Jacques Roizen points to the rapidly changing competitive landscape in China. His comments regarding the rapid evolution of industries as diverse as electric vehicles and luxury beauty point to how difficult it has become to predict market dynamics across a range of verticals and the importance of planning for a variety of scenarios. The author notes: "Those waiting for obvious signals will be too late - the transformation of their competitive landscape will be as dramatic as what we've seen in the automotive sector."

The rise of Chinese luxury beauty brands mirrors the EV revolution—innovating locally before expanding globally. With Chinese Gen Z prioritizing storytelling and sustainability, global brands must act now. Leveraging tools like Tmall & JD.com isn’t optional anymore—it’s essential! 🚀 Let’s discuss: how can global players close the gap and stay competitive in this rapidly evolving market? 🌍💡