TBWA\Group Singapore

Last Friday, we took home 9 Metals at The Creative Circle Awards (GONG) 2024 🏴☠️ A fantastic showing at one of Singapore's most prestigious creative awards. Huge congratulations to all our pirates and clients for making the award-winning campaigns a reality! Special shoutout to Lauren Yrastorza Lim and Jeng Yi Sow for winning GOLD for Digital Craft; Copywriting, with their brilliant work on 'A Flight of Feelings' for Singapore Airlines. And big well done to our other metal winners of the night for: - SIA 'Created at 30,000 feet' and 'Sound of Singapore Airlines' - National Arts Council 'Singapore Arts Week 2024' - HSBC 'Bread & Better' Asheen Naidu Yong Ping Loo Germaine Chen Kooichi Chee Jota - Julian Gutierrez Don lim Priscilla Liew Jq Liu Association of Advertising & Marketing Singapore (AAMS) #GONG

TBWA\Singapore is extremely proud to be part of the TBWA\Worldwide collective – ADWEEK Agency of the Year 2024 for the 4th consecutive year since 2018! ⭐ 🏴☠️ Cheers to all 11,000 pirates around the global and regional collective who keep continuously creating culturally disruptive work we can all be proud of. As quoted by our CEO, Troy Ruhanen: “Alongside our wonderful client partners, this recognition is only possible because each and every one of the brilliant brains across the TBWA Collective wakes up every day and goes after that Brave Thing that will make the difference”. Agency of the Year? Sure. Agency of the decade? Maybe. Agency of the future? Definitely 🚀 Check out our AdWeek article here: https://lnkd.in/gsj65jj4

This festive season, FairPrice Group and Homeground United are elevating the tradition of gift-giving with an interactive OOH, allowing passersby to tear off a layer of their ad for a scent-sational surprise. This interactive activation from the larger #FairPrice campaign ‘Christmas to Your Taste’, conceptualised by TBWA\Group Singapore as part of Homeground United, was designed to celebrate the Christmas season a little better for all of Singapore; in case Turkey and Ham is not their jam. “We wanted a novel way for FairPrice to be part of Singaporean’s Christmas celebrations” said Yong Ping Loo, executive creative director at TBWA\ Singapore. “We’re happy that our brave clients had the same appetite to do something different to break through the clutter.” “This innovative approach to traditional Christmas dishes was born from the trust and close partnership cultivated between FairPrice Group and Homeground United. We’re excited to have had the opportunity to bring this concept to life with the support of the brand,” said Joyce Chen , CEO at Omnicom Production, Singapore. “Our recently announced brand ethos, ‘every day, made a little better’, signals our commitment to finding fresh new ways to engage and delight our customers and community. This festive season, our focus is on bringing consumers a wide, innovative range of offerings that enables all in Singapore to celebrate Christmas to their tastes, and hopefully, start some new traditions together,” said Alison Ee, director & head of customer & marketing (retail business) at #FairPriceGroup. #partnership

Happy Diwali! 🪔 A great read by LBBonline - Little Black Book delving into the "democratisation" of Diwali, and how brands are creating inclusive campaigns that resonate with diverse audiences. Featuring notes from our executive strategy director of TBWA\Singapore Abhinit Agarwal, and other leaders in the industry. What are your thoughts on the changing landscape of Diwali celebrations? #Diwali #FestivalOfLights #CultureShift.

We're pleased to announce that our marketing campaign with TBWA\Group Singapore snagged two Silver awards at the Effie Awards Singapore 2024.   Titled "Reimagining Singapore's History with A.I.", our museum's curators and creatives used our artefacts and stories as inspiration to envision alternate perspectives of Singapore – reimagining Singapore's history and exploring possibilities through carefully crafted "What If" narratives with the support of generative Artificial Intelligence. Be it an underground HDB neighbourhood infused with greenery, marbles as a professional sport or what would have happened if Sang Nila Utama saw a pangolin instead of a lion, the images evoked exciting new possibilities and sparked discussions of what Singapore could have been and might one day be.   Keen to check out or revisit this content series? See some of the posts from the series here! https://lnkd.in/gN4N5faJ https://lnkd.in/g58dt_55 (Award images from Association of Advertising & Marketing Singapore (AAMS))

A massive congratulations to our very own Yong Ping Loo for making the list in Campaign Asia-Pacific 40 Under 40 2024! 🎉 This is an incredible and prestigious recognition, testament to Ping's exceptional talent and dedication. Since the nomination, Ping is also now our Executive Creative Director at TBWA\Singapore 😎🏴☠️ Read more about Campaign Asia 40 Under 40 here: https://lnkd.in/gNNzCKCi

Massive win at Effie Awards Singapore 2024 🎉 History is made! We have secured our biggest SG Effie haul of the decade. A significant achievement – testament to the incredible work of our hardworking talents and strong partnership with our clients. Congratulations team 🏴☠️⭐

We are also very proud to support campaigns that spark important conversations. Sharing our recent work with the Samaritans of Singapore Limited (SOS) for World Suicide Prevention Day (10 Sep) – "The Living Note". This campaign aims to raise awareness about the importance of reducing stigma and encouraging open conversations to prevent suicides, and a poignant reminder that there are many who are suffering. See the film here: https://lnkd.in/gx_ykywR If you need someone to talk to, please contact the SOS 24-hour Hotline at 1767 or CareText at 9151 1767 (via WhatsApp) for confidential support. Thank you Campaign Brief Asia for the article: https://lnkd.in/ggzFGRR3

TBWA\Singapore Celebrates Promotions and Growth! 🚀 We’re thrilled to announce the well-deserved senior promotions of Fung Wee C., Yong Ping Loo, and Eleni Sardi. As well as Abhinit Agarwal, Germaine Chen and Lauren Yrastorza Lim. This growth reflects our commitment to excellence and our ability to deliver innovative solutions for our clients. We’re excited to see what the future holds for TBWA\Singapore! Thank you MARKETING-INTERACTIVE for the article: https://lnkd.in/ge5teVjz

The Effie Learning Festival Singapore 2024 agenda is out, and showcasing the best of the best! From a curated selection of winning cases from around the world 🌏, to finalist cases for Effie 2024 – we're thrilled to announce that our very own Jasmine Thio, Senior Strategist at TBWA\Singapore, will be presenting our SG Enable UnAwkward case study 🏴☠️⭐ Don't miss out! Come join us on September 12th from 10am to 5.30pm at One Farrer Hotel. Get your tickets here:https://lnkd.in/gTGikaDZ Image credit: Effie Awards Singapore