MarTech Edge’s Post

Seamless operations in any business thrive on company-wide buy-in, and when it comes to ABM/ABX campaigns, the story is no different. Executing successful and intricate marketing campaigns is a collaborative effort. It thrives on commitment from every level of the hierarchy, from leadership's initial push to implementation in the front lines. Every hand in the organization plays a crucial role in crafting impactful outcomes. Listen to the full recording to hear how Laura Stevenson of Ascend Marketing and Jordan Liebman of BlueJeans by Verizon put this into action. Watch the recording here: https://bit.ly/3NWYptu #ABM #ABX #AccountBasedMarketing #Martech #MarketingTechnology

Discover how Yieldmo's strategic leadership enhancements, featuring Jennifer Werner and Derek Zabbia, drive innovation and elevate data-driven campaign performance. Read the Latest full News - https://lnkd.in/dMgiDnQk #martech #martechedge #appointment #executiveleadership #leadershipteam #businessgrowth #innovation #transformation #technology

What to get involved with innoFaith but unsure where to start? Here are three easy steps: 1. Sign up to receive our monthly newsletter chock-full of opportunities and resources from the fields of interfaith leadership and social innovation: https://lnkd.in/gMmCNFss 2. Follow us here on LinkedIn and stay up to date on events and content. 3. Comment below an innovative, faith-inspired leader, or organization in your network so we can get to know their work. #FaithandInnovation

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Seamless operations in any business thrive on company-wide buy-in, and when it comes to ABM/ABX campaigns, the story is no different. Executing successful and intricate marketing campaigns is a collaborative effort. It thrives on commitment from every level of the hierarchy, from leadership's initial push because every hand in the organization plays a crucial role in crafting impactful outcomes. Listen to the full recording to hear how Laura Stevenson of Ascend Marketing and Jordan Liebman of BlueJeans by Verizonput this into action. Watch the recording here: https://bit.ly/3NUtduT #ABM #ABX #AccountBasedMarketing #Martech #MarketingTechnology

Want to know what we discussed at MAD//FEST this year? And discover the hottest trend in adtech? #Curation is the answer! Catch Harry Charalambous, our Commercial Director for EMEA, talk about the latest adtech trends and Onetag's bold plans for the future. And catch Keith Arrowsmith, our Marketing Director, dive into how Onetag is leading the charge in smart curation, thanks to the inspiring leadership from CEO and founder, Daniel Pirchio. "The maddest adtech trend to watch right now? Smart Curation." says Harry Three words to sum up his MAD//Fest experience? "I'd say inspiring, energising and definitely collaborative." says Keith. Don't miss out on Harry's and Keith's insights. Learn how Onetag is transforming the market and get the full scoop our bold moves ahead and what you can expect from Onetag in H2. Watch the full interview below! #MADFest2024 #Adtech #SmartCuration #EMEA #Innovation #Curation #Onetag #MarketingInnovation #Leadership

As my colleague Robert Tas says, “Marketing is a team sport”! He spoke to the Association of National Advertisers about our research together, which revealed that only 50% of CEO-CMO pairings agree on marketing’s primary role in their business.  It’s misalignments like these that mean businesses are leaving growth opportunities on the table. But with greater collaboration across the C-suite, marketing can take its place as a powerful growth driver again.  This is a great summary of our findings – take a look.  #McKinseyonGrowth #CEO #CMO #ANA 

🚀 What does it take to steer a digital icon like Yahoo into the future? Join Jim Lanzone, CEO of Yahoo, as he shares the story of the company's transformation, with David A. Steinberg, Co-Founder, Chairman, and CEO, Zeta Global, moderating the discussion at Zeta Live. This is a story you won't want to miss—reserve your virtual spot now! #ZetaLive24

Don't miss Clubessential's annual Digital Summit, back for 2024 with all-new insights into the private club industry! Explore trends, thought leadership topics, and exciting new technology: https://loom.ly/lJXKZ8E #PrivateClubIndustry #DigitalSummit #TechnologySummit #PrivateClubManagement #SaaSConference #Clubessential #PrivateClubs #ClubAnalytics #BusinessIntelligence #PrivateClubTrends

Board Stories: How CEOs Built Their Boards - firsthand success stories from CEOs about the value their independent directors bring to their boards and companies. Learn more...https://lnkd.in/dSsEHESb #boardofdirectors #CEOinsights #Leadership illumyn