MarTech Cube’s Post

Digital disruption: How growth of digital media is reshaping industry dynamics Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday. Dentsu India I JioCinema I DangleAds Technologies I LinkedIn I Teads I Mobavenue Media #dentsue4mreport #genAI #digitaladvertising #digitalinsights #advertisingreport

Proximic by Comscore releases findings from 2024 State of Programmatic Report Know more:- https://lnkd.in/dRJ6aUFX #proximic #martech #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

Index Exchange Partners with Utiq to Expand Industry Access to Authentic Audiences! ❤️ 🚀 🎺 We have another exciting partnership announcement at Utiq......as we can now confirm that Index Exchange - one of the world’s largest independent supply-side platforms - are supporting the passthrough of our first party identifier to empower media buyers and owners to accurately address consented audiences while adhering to global privacy standards. Commenting on the integration, Cadi Jones, SVP Europe at Index Exchange, said: “Index Exchange is committed to working with both media owners and buyers to prepare them for the next era of addressable advertising.....and we look forward to the opportunities our partnership with Utiq will unlock for our customers.” Will Harmer, Chief Product Officer at Utiq, further commented, “This partnership represents a transformation in addressable advertising, enabling the industry to move away from third party cookies and hybrid ID’s, towards the use of data minimized, deterministic, Telco-powered identifiers that safeguard user consent and privacy, whilst maximising and managing true reach and frequency control in targeting real people at scale.” To read more about this exciting partnership, just click here: https://lnkd.in/enrVTCQf Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

Cory Treffiletti believes agencies need to reorganise around the needs of the client and less around their desires for specialisation and price amplification, which leads to a bloated structure. "I have led agencies, consultancies and in-house teams, and I can tell you that the evolution of the digital media industry is such that a small team who knows the ins and outs and objectives of a client can accomplish a heck of a lot with a small team of digital-focused marketers who are generalists." What do you think? #agencies #marketing #digital

Programmatic is problematic. Precision targeted, cost efficiency, real-time optimization? What well-raised marketer wouldn’t hitch their wagon to that runaway train of goodness? Put your hands down people. Programmatic advertising has significant, potentially career-altering risks and limitations. The lack of transparency in fee structure, actual target audiences, where your ads are being placed, the accuracy of data reported, etc. (and by etc. I mean there are five or ten other downsides) should lead you to this conclusion: Just say nyet. Don’t agree? Want to fight me on this? I’ll see you in the octagon (ok, maybe just the inbox). More at: Put your hands down people. Programmatic advertising has significant, potentially career-altering risks and limitations. The lack of transparency in fee structure, actual target audiences, where your ads are being placed, the accuracy of data reported, etc. (and by etc. I mean there are five or ten other downsides) should lead you to this conclusion: Just say nyet. Don’t agree? Want to fight me on this? I’ll see you in the octagon (ok, maybe just the inbox). #marketingtips #marketingstrategy #mediabuying #aimhigher

Foursquare Tops CB Insights' Rankings as #1 Location-Based Marketing Solution! 🏆 CB Insights, the go-to source for technology market intelligence, has crowned Foursquare as the leader in location-based marketing! 🌐 Here's why we stand out among 12 competitors: 1️⃣ Our commitment to true independence in measurement and privacy-forward practices sets us apart, ensuring reliable and secure solutions for our clients. 2️⃣ Preferred partnerships and integrations with major platforms like Amazon and Snap Inc. 3️⃣ Our dedication to providing superior technical support and the flexibility for customization gives our clients the tailored solutions they need to succeed. Learn more in the blog: https://lnkd.in/gTXpWQM4 #Locationbasedmarketing #CBInsights

Consumers access lots of media, creating crossover. Learn how to use this to your advantage when building integrated campaigns for advertisers. #media #integratedcampaigns #localadvertising https://ow.ly/OVZJ50SubUX

In a bid to strengthen its capabilities in Brand Safety and Suitability Measurement, Integral Ad Science has now evolved its Total Media Quality Solution to be Global Alliance for Responsible Media (GARM) framework-Aligned. This’ll allow advertisers to not just assess but also review when their ads run alongside potentially unsuitable content on the subject of misinformation. #MarketingMind

Proximic by Comscore in the AdExchanger 2024 Top 50 Programmatic Power Players List Know more:- https://lnkd.in/dBmkFSGm #proximic #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

Creative represents the final, if forgotten, frontier for data-driven advertising in the programmatic era. However, 85% of marketers surveyed by Flashtalking by Mediaocean noted a significant disconnect between creative output and media execution.* Ben Kartzman details the importance of selecting technology that prioritises creative intelligence to bridge this gap. Leading brands in JAPAC now leverage Flashtalking’s Creative Intelligence solution, along with creative variant level integrations with platforms like The Trade Desk – linking granular creative taxonomies with campaign performance and brand intelligence – previously an incredibly tedious task! (If only I’d had this in my Ops days…) https://lnkd.in/gSS9xrqH *https://lnkd.in/gBs3sYGF