Matthew Volm’s Post

I'm thrilled to share our latest video: "The Future of Craft Beer: Predicting the Next Big Styles After IPAs." This comprehensive exploration offers a unique perspective on the evolving craft beer industry, perfect for both enthusiasts and professionals in the brewing world with the Brewers Association's Competition Director Chris Williams 🔍 In this video, you'll discover: The current trends and future predictions in craft beer, especially post-IPA dominance. Insights from major beer competitions like the Great American Beer Festival and World Beer Cup. The growing popularity of styles like light lagers and what this could mean for the industry. Expert opinions and predictions on the next big beer styles. Whether you're in the brewing industry, a craft beer aficionado, or looking to stay ahead of market trends, this video is packed with valuable information. 📺 Watch here: https://lnkd.in/gr9wnN5r Feel free to share your thoughts and insights in the comments. Let's discuss what the future holds for the craft beer industry! #CraftBeer #BrewingIndustry #BeerTrends #MarketInsights #CraftBeerCommunity

This application is combining 3 things we just LOVE: 1. Robotics 2. Fine wine 3. Adaptable grippers What application would you automate with your Dobot Robotics? Cheers 🍾 🍾 🍾

Can't wait to join Kelsey Verdier along with 🍔🍟🍕🎙 David "Rev" Ciancio, 🥪 Deric Rosenbaum, Chip Klose, 🎙️Zack Oates 💭, & Hamed Mazrouei at the P3 Restaurant Marketing Summit in just a few days! Stay tuned for some top tips and best bites! Knowing this crowd, the 3 days will be packed with practical, actionable marketing strategies. #restaurantmarketing #restaurantowners #marketingstrategies

Untappd released their check-in awards (based on rankings, not submissions). We received 11, but I couldn't help but giggle a little. They feel like participation trophies. The first award on the list was for a beer with 72 check-ins. Of course, it was highly rated. It was rare and barrel-aged (kryptonite for beer nerds). Also, I am not hating on Untappd. This is a pretty smart marketing play. Yesterday, my entire social feed was filled with breweries sharing their awards. I can't imagine the amount of traffic to the app and brand awareness created. But it reminded me of a post I wrote a while ago... "We don't enter competitions. Weird for a brewery, right? But why should we? We don't want to make beer for the recognition of a panel of judges, GABF or otherwise. We make beer for you. To be frank, I am very much anti-awards. Whether it is the beer or the package, you can unconsciously (or consciously) create for the award rather than your mission. Also, in my mind, the award indicates that I'm playing it safe. I'm not seeing what is next. Or worse, I've lost sight of our business strategy. And don't get me wrong, I want to win. But I don't want a medal. I want to win by consistently securing tap handles and shelf space and seeing your faces in the taproom."

Looking forward to hearing from Steve Ansermino at the upcoming event! Join us as he shares insights on leveraging digital technologies to transform brewing operations and drive growth. Attendees will gain valuable knowledge on integrating innovative digital solutions to enhance processes, elevate customer experiences, and promote the sustainable expansion of businesses in a competitive market. Don't miss out! #cloudculture #erpsoftware #innovation #digitaltransformation

Stop by to say hi and chat about our specialty ingredients for Petfood and Petfood ingredients.

Join our webinar tomorrow at 4 PM to learn about the new Basketball entertainment, Jumpshot. Similar to Topgolf, Jumpshot combines gourmet food, premium drinks, technology and games full of fun. https://hubs.la/Q02yBWvY0

What's the secret sauce that makes smaller breweries pop on the radar and stay there? 🤔 Well, from chatting with some players over the last few months, it's clear: they're not going solo. The real winners in the brewery game are those who blend brewing genius with sharp sales and marketing strategies. Here’s the real kicker—successful breweries aren't just about passion for the pint; they're built like businesses from the ground up. They think product and pitch. It’s a dynamic duo of great brews backed by great branding and sales tactics. You see, having a partner or a team that nails the marketing and selling part is crucial. It doesn't matter how stellar your beer is if nobody's heard of it, right? If you're running a brewery and haven't yet hit the sweet spot with marketing and sales, consider this a friendly nudge. Either buff up your own skills or team up with folks who can. Because, let’s face it, fading into the background isn't an option. 💪🍻 #BreweryBusiness #CraftBeerGrowth #BeerMarketing

Since 2017, Bill Shufelt (CEO, Athletic Brewing Co.) went from hedge fund trader to the CEO of the leading producer of non-alcoholic craft beer. Unlike my typical tech-focused chats this one centers around a product I personally love. In the conversation, Bill tells stories of the unscalable but crucial strategies he used to build a brand, push past rejection, and redefine the non-alcoholic beer industry. → The unscalable activities that made Athletic a household name Athletic Brewing’s brand was built on unscalable activities, like handing out samples at races. Now, Bill often runs into high LTV customers at races he hasn’t attended in years when they say things like, “I met you in 2018 and my fridge has been full of your beer ever since.” While each sampling felt minor in the moment, Athletic has now activated thousands of events, and the long-term impacts accumulate. → How rejection helped Athletic build a competitive advantage Facing initial rejections from every contract brewer in the US, Bill took a bold step in building their own brewery. In hindsight, it allowed them unparalleled control over every aspect of production, from ingredient quality to rigorous testing of each batch. By handling everything in-house, Athletic also gains the flexibility to innovate and respond to market demands quickly—benefits that would have been unattainable had they relied on external partners. → Bill’s genius sales tactic Bill personally signed 300 deals with retail stores using clever tactics. Before pitching a buyer at a store, Bill would recruit a random grocery store shopper to pretend that they were super interested in the beer while Bill was pitching the deal. This approach helped break initial skepticism and build early buzz around their offerings, which helped Athletic secured shelf space and propel forward. For more stories and lessons from Bill, check out the full episode at: https://lnkd.in/gJjHJz_w