Matt Houldsworth’s Post

🚄 Speed up your order processing with Esker's Order Management Solution. 🚄 Take a look at this quick video below and 'Book an Appointment' on the button by my name to find out more. #ordermanagement #O2C #automation

Last week's announcement by Diageo of a 2,000-bottle consumer trial for their Baileys brand in mini format (80ml) adds to an increasing number of paper bottle trials and pilots in development and in-market. Here are some that we have tracked on ThePackHub's Innovation Zone platform. #packaging #packaginginnovation

Discovering the smart business strategy by Coca-Cola! 🌟 Ever wondered why you find Coke everywhere? 🤔 They offer free fridges to shops, restaurants, cafes and cinemas, asking only to stock their drinks. It's more than a fridge; it's an invitation to choose Coca-Cola every month. A savvy strategy for regular sales, brand loyalty, and free advertising. 🚀 Think about trying a similar approach for your own business! ✅ By giving value upfront, you build lasting partnerships. Share this idea with fellow entrepreneurs—it's time to get creative! 💡 . . . #SnehDesai #marketingstrategy #sales #coke #cocacola #SmartBusiness #CocaColaStrategy #Innovation #InnovativeMarketing #LifeCoach

STAIRWAY TO HEAVEN🍾🍾🍾… IS OWN LABEL THE FUTURE IN RETAIL AND NORDIC MONOPOLIES? See my quick video comparing the prices of Private Label vs Own Label! 🤩📽️🛒 The shift is real! Retailers in the Nordics are increasingly replacing A-brands with their own-label drinks, offering similar quality at prices 15-30% lower. 📉 Own-label now makes up 40%+ of grocery sales, with a 20% growth in the drinks sector alone over the last 5 years. 🔑 Why this matters: Price-conscious consumers are driving the change. Retail monopolies have the power to push own-label forward. Quality perception has shifted—consumers trust own-label more than ever. What’s the future of A-brands in this landscape? Share your thoughts! 💭 Check out more of my videos on the alcohol industry, retail trends, and more! Ready to expand into export? Let’s talk! 🤩 #viasylwia #exportmanagement #branddevelopment #exportsales #internationalbrandmanagement Diageo Brown-Forman Bacardi Constellation Brands Galatea AB Solera Beverage Group Berntson Brands Hermansson & Co - Goda drycker är ingen tillfällighet ICA Gruppen Meny Norway Axfood Lidl Sverige KB Coop Sverige Spivi Sweden Solera Beverage Group JNT GROUP S.A. SP.K. GRUPPO AMBRA S.R.L. Anora Group Plc Anora Spirits Sweden

Lessons in love from 6 food and drinks brands. As part of The Drum’s Food & Drink Focus Week, we’re using insights from Kantar’s Marketplace - an automated market research platform - to show why consumers adored ads from Cadbury UK, Tennent Caledonian Breweries Ltd. and KFC. Also featured are ads by The HEINEKEN Company, Twinings and Starbucks. Check out the findings here: https://lnkd.in/dPuxpEws #advertising #marketing #consumerinsights

Warmest high fives to Ellie Goulding, Ryan Ginsberg and Dean Ginsberg as SERVED® lists in the UK's mega-retailer, Tesco. Served is the first from our creative capital fund to begin an investment journey with Heineken, and this move has been over 18 months in the making. Founders of new food and drinks brands are struggling right now. Retail distribution is the favoured path to growth but is proving a tricky master. Supermarkets, who are by and large doing well in a cost-of-living crisis, are betting on the big, safe brands, including their own label offer. A battle of 'known' and 'own'. Traditional players have invested heavily in their master brands to keep us buying what we've always bought. With the allure of direct-to-consumer in the rearview mirror, new and better ideas need a break or a wedge in. Like all markets, only the really distinctive brands will get a shot at creating fresh (often value-added) energy in the basket. Wishing the very best as Served consolidates this important stage of growth. Stay gold. 🙏🏼 #tesco #readytodrink #brand #marketing #design

Diageo continues to respond to a slowdown in sales -- but selling the Pimms brand?! 🍹 The global drinks giant has sold two global brands in the last month, and may not be finished yet. Pimms and the beer brands may also be up for grabs. [The cost of battling with BrewDog, perhaps? 🍺 ] The news comes in the same month that Britvic plc agreed to be taken over by Carlsberg Group for £3.3bn. [Carlsberg committed to make supply chain investments at Britvic.] Could Diageo be a takeover target? I think it more likely that we will see a number of other brands divested, coupled with continued investment in core brands and supply chain operations. Either way, I expect to see more changes within the Diageo portfolio over the coming months. #fmcg #supplychain #foodandbeverage #drinksindustry

Negative marketing can severely impact your business by damaging your reputation, eroding customer trust, and reducing loyalty. This can lead to a significant drop in sales and revenue as consumers turn to competitors. Additionally, negative marketing can invite legal issues, especially if it involves false claims or defamation. It can also hinder your ability to attract and retain top talent, affecting overall business performance. The long-term consequences of negative marketing can be profound, requiring substantial time and resources to rebuild your brand's reputation and customer base. Ultimately, employing negative marketing strategies can backfire, causing more harm than benefit to your business. For Example HEINKEIN Heineken is a Dutch brewing company known for its flagship pale lager beer, which is named after the company. Founded in 1864 by Gerard Adriaan Heineken in Amsterdam, Heineken has grown to become one of the largest and most recognizable beer brands in the world. The company produces a variety of beers and ciders and owns numerous breweries worldwide. Heineken is known for its iconic green bottle and red star logo, as well as its global marketing campaigns. #BrandReputation #CustomerTrust #MarketingEthics #BusinessGrowth #CustomerLoyalty #PositiveMarketing #BrandManagement #ReputationManagement #MarketingStrategy #BusinessSuccess

Can you succesfully 𝗹𝗮𝘂𝗻𝗰𝗵 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗽𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆? Here's something interesting: AB InBev recently launched a 'new pilsner beer' in Belgium: the 'Piedboeuf Extra Pils'. It's the reincarnation of old extra pilsner, which in the 1960's was the 3th most sold pilsner in Belgium. But what is interesting, is that AB InBev is not spending any money on marketing and publicity. They only made a press release and is selling the beer in selected supermarkets. It will not be available in pubs. Do you think this can work, launching a product without extra marketing/publicity? For the record: the brand 'Piedboeuf' is still in use for 'table beer', it will sound familiar to many people. #marketing #publicity

"You may fuel your car once a week, but you fuel your body three times a day." In this short video the one and only Frank Gleeson sums up how convenience and foodservice is merging and the key building blocks for success, giving the consumer what they want, in different day parts, on different meal occasions. ✅ It all starts with a great customer offer - what do they want to buy at different times of the day? ✅ Operational efficiency - can you keep your shelves stocked, can you do a really good job on the standards of operation? ✅ Third thing, most importantly, is it financially profitable for the retailer? As we search the globe for "The Best Foodvenience Store in the World" together with Invenco by GVR, we see well trained teams, highly engaged management in a completely dynamic industry. Supported by our sponsors The Moseley Group and, newly announced, The Coca-Cola Company we are going to seek out and showcase the very best in our industry worldwide and move the dial for what is clearly an on-going transformation. Let the competition begin! #foodservice #bestfoodveniencestore🌎 Elaine P. Kanak Alan English Ganesh Kalpundi Harry Milloff Oliver Delaney Global Convenience Store Focus Insight Research More details to enter: https://lnkd.in/eZYSBY6b