Mattson: Innovation for the Food & Beverage Industry’s Post

Chris Whiting and I had the pleasure of discussing key trends shaping the beverage and sports nutrition industries with Food Ingredients First. Watch the full interview by following the link below....

As the Forum starts to fill up, we’re “bulking up” the agenda with a new speaker! The active nutrition industry, encompassing sports nutrition products such as protein powders, energy drinks, and supplements, was valued at approximately $50 billion in 2023. Growth in this area is largely driven by strategic collaborations and partnerships. Ambi Kanthasamy, Associate Director at Iovate, will provide insights into this expanding category and the impactful business partnerships that enhance their marketing efforts. Iovate is renowned for its high-quality products, featuring scientifically backed ingredients, and includes prominent brands like MuscleTech, Six Star Pro Nutrition, Purely Inspired, and Hydroxycut. In a sector known for its celebrity and sports endorsements, Iovate’s Six Star brand has made headlines with an exciting partnership with Kellogg's, resulting in Froot Loops and Frosted Flakes Protein Shakes. Ambi will delve into the success of this collaboration and explore other opportunities to partner with Iovate brands. #advertisingandmarketing #entertainmentmarketing #partnershipmarketing #marketingpartnerships #brandpartnerships #brandmarketing #marketing #LAOforum #LAOsummit #marketingevents #brandstrategy #nonprofitmarketing #entertainmentpartnerships #networking #industryinsights #Iovate

New data collated by specialist active nutrition data and insights provider Nutrition Integrated reveal the decrease of protein bar prevalence, whilst powders continued to grow in demand. At 25%, the rate of delists considerably outpaced the rate of new product launches, which stood at 12%. https://buff.ly/4cb85vf #nutraceuticals #protein #proteinpowder

Functional proteins are essential bioactive compounds that offer a range of health benefits beyond basic nutrition. Found in foods such as dairy, soy, and eggs, they play a crucial role in supporting immune function, muscle repair, and overall well-being. Functional proteins like whey protein, casein, and collagen are widely used in sports nutrition, weight management, and clinical nutrition to promote muscle growth, enhance recovery, and improve skin and joint health. These proteins are also used in the food and beverage industry to enhance product quality and meet the growing consumer demand for health-focused products. Our latest report on the Global Functional Proteins Market delves into the latest trends driving the demand for these proteins across various industries. It provides detailed insights into the market's growth drivers, key players, and regional dynamics. The study also highlights innovations in protein formulations and regulatory frameworks that are shaping the future of the functional proteins industry. For more information, visit: https://lnkd.in/g3G6NAS7 #FunctionalProteins #HealthSupplements #MarketResearch #IndustryAnalysis #ProwessInsights

FlavorSum Senior Consumer Insights Manager, Philip a'Becket, MBA offers perspectives about sports ingredients in a recent conversation with Dairy Foods. “The global rollout of new weight-loss drugs will not only change how people eat but also how they hydrate, prompting demand for isotonic drinks. Weight-loss medication can cause changes in electrolyte balance, a possibility users need to know." Read more about trending ingredients aligned with sports nutrition here! https://hubs.li/Q02DHskX0

When you add GrainSweet® Liquid Maltodextrin to your active nutrition applications, you get the production efficiencies, clean labels, and clean tastes your applications need. This versatile drop-in sweetening solution helps you create consumer-friendly labels and delicious products that are sure to be a hit. Find out more about active nutrition in this technical paper from ADM 👇

What do you think is the biggest challenge in formulating nutritionally balanced alternative protein products? 🌟 I'm really looking forward to this online event on December 13 hosted by GFI and nutrition experts from DSM-Firmenich!

GLP-1 users may not have big appetites, but they are still hungry for information about the drug, its benefits, its side effects, and natural alternatives that may be available, according to NielsenIQ's Ryan Harkey, who along with Yvonne Buisson, presented about GLP-1s during ECRM's Vitamin, Weight Management & Sport Nutrition Session. According to Harkey, on social media, these searches are going beyond just "What is GLP-1?" and getting more granular, seeking specific supplements to address potential side effects such as GI issue or muscle loss, and they are interested in hearing from others about their experiences with GLP-1s. They are exploring what natural alternatives there are to GLP-1 use. Because of this, it's important for retailers and brands to keep tabs on what information GLP-1 users (and those who are curious about GLP-1) are looking for, and then providing a comprehensive suite of products and education around them. To help with this, NIQ provides trend reports around some of these ingredients and can help make recommendations to brands about what might be trending at specific retailers and markets related to this. They can also tap into household panel data to glean insights about these consumers. Watch the video interview with ECRM's Joseph Tarnowski below to learn more! Next year, ECRM's Weight Management, Nutrition & Vitamin Session will have a large focus on these GLP-1 users. Click the link in the comments to learn more and register! #vitamin #weightmanagement #supplements #cpg #retail #pharmacy Judy A. Sarah Davidson Alessandra Andrade Balerini Craig C. #

Innova Market Insights data indicates that from April 2019 to March 2024, nutrition products featuring #collagen #ingredients had an average annual growth of 10%. Europe is the leader of launches for collagen #supplements and sports nutrition. The supplement category leads in launches and is also experiencing the fastest growth. Especially, the use of collagen ingredients is on the rise in concentrates. BioCell Technology, LLC View the full Nutrition Focus brought to you by Biocell Collagen here 👉 https://lnkd.in/e37XuaXk

Have you ever considered boosting your active formulation with a marine twist? 🌊 Did you know salmon is a powerhouse of nutrients? 💪🏻 Dive into the benefits of this marine protein isolate option! #Salmon #proteinisolate #biorefining #natural #marine #sustainable #protein #marineprotein #isolate biomega®