McCann Paris’ Post

CANNES CORRESPONDENTS | Cannes Lions International Festival of Creativity Day 4: Highlights from Our Correspondents 🌟 Welcome back to The Marketing Society's Cannes Correspondents coverage! Our team continues to bring you the latest insights, experiences, and inspirations from the Cannes Lions Festival of Creativity. If you can't be there in person, our correspondents have you covered. Siew Ting Foo In the midst of the AI turbulence and chaos affecting our world, it's easy for brands to get distracted from their core purpose. However, I was inspired by Patagonia's steadfast commitment to their purpose, showcased through their bold "Fashion is None of Our Business" campaign. The session concluded with a poignant quote from Vivienne Westwood: "Buy less, choose well, make it last." This message resonates strongly, especially with the new and next generation. Phoebe Barter Phoebe attended a talk with Jason and Travis Kelce at Sport Beach, which was a lot of fun and really interesting. They discussed authenticity in their podcast and the importance of psychological safety in fostering creativity. Jason Kelce emphasised that being creative requires a safe space and much of their good work comes from listening to their fans. He humorously noted that their demographic has shifted from big, hairy dudes to 12 to 14-year-old girls, highlighting the need to stay loyal to long-time fans while embracing new ones. Another session Phoebe attended at WPP Beach was "What Won and Why," which offered a great summary of learnings from this week's creativity winners. Key takeaways included the importance of true partnerships between clients and agencies, where roles blur, and the observation that work has become more balanced, human, and characterful post-2020. What a great week it has been at the Cannes Lions Festival! Thank you to our dedicated Cannes correspondents for sharing their insights and experiences. We hope everyone had an inspiring and enjoyable week. Stay tuned as we continue to share any additional insights from our team. Have a fantastic weekend! #CannesLions24 #CannesLions #festivalofcreativity #creativity

Is it time for Cannes Lions to have a Multicultural Category? Like many of you, every year when I leave the Cannes Lions Festival of Creativity, I leave inspired. And since I’ve had the honor to judge a few times in my career, I’m always challenged to do my part to move the industry forward. First, I would like to give credit where credit is due. Cannes Lions has done well when it comes to supporting and encouraging diversity and inclusion, especially for people of color. This year I saw more folks that looked like me strolling La Croisette than ever before. This is thanks in part to Inkwell founder, Adrianne Smith and the Cannes Do Initiative, and recently Peter Ukhurebor of BLK@ and Imani Laners’ The Impact of Color Cannes.  Kudos when it comes to agencies, brands and companies bringing in talent from the entertainment, music and sports industries respectively. But with all of that, I find it lacking in The Work itself. At the end of the day, isn’t that what we are celebrating? Having a dedicated multicultural category would go a long way to set the stage for more entries that have truly targeted multicultural creative, strategic consumer insights, PR, media, activations and data executions. This also applies to the opportunity for multicultural agencies, brands and media companies that unceremoniously contribute so much to the industry, to be seen on the world stage. Many Bronze, Silver, Gold and even Grand Prix Lions have been taken home that have borrowed, tapped into or have been influenced by trends that were created from multicultural communities. It’s past time to give multicultural the opportunity to get its flowers. Or better yet…it’s Lions. #CannesLions2024 #CannesLions #Creativity #CannesDo #BlackAtCannes

You ask - we answer! 💪 In the current phase, we are receiving various questions from exhibitors about the upcoming #EXPOREAL2024. 💬 Patrizia Fritz, Exhibition Manager, answers the most frequently asked questions. Do you have more questions? Let us know in the comments! ⬇️ #EXPOREAL #property #realestate

An insightful take on the current state of #Cannes #advertisingawards and #multiculturalism I'm interested to hear more thoughts on this from the #linkedin #community

Brand Week Istanbul's 2024 Theme Announced! The most inspiring week of the year will once again bring together leaders from the creative world from November 4-8 under the theme “Beginning of a History.” “Beginning of a History” reflects the idea that creativity, the business world, and cultural consumption are undergoing significant transformation and reaching a pivotal moment. Experts will delve deeply into the profound impact of these unprecedented times on the creative industries and the business world. https://lnkd.in/dguHCq7X

A Global Experience: Our L'Oréal Brandstorm Journey We had the privilege of participating in the L'Oréal Brandstorm competition, a global challenge open to young innovators under the age of 30. With over 1.5+ crore impressions, it's clear that this competition attracted a diverse and talented pool of participants. While we may not have claimed the top prize, we believe that every competition offers invaluable lessons and experiences. Our team (me and my friends Akansha Manral & Ananya Hazra dedicated countless hours to crafting a unique concept, from the meticulous 6-7 hours of makeup to the countless days exploring the streets of Gurugram and nooks and corners of GreatLakes for inspiration and shoot. We poured our hearts into creating a captivating video that showcased our vision. Despite our limited experience compared to most of participants, we were incredibly proud of our work. The competition was a fantastic learning experience, allowing us to think outside the box and gain valuable insights into the product industry. Personally, this experience has further ignited my passion for filmmaking. The opportunity to showcase my skills and creativity in a global competition has been incredibly rewarding. thanks to L'Oréal for conducting the brandstorm. Indeed a great learning experience - A Testament to Persistence - One of the most important lessons we learned from this competition is that perseverance pays off. The spark of passion reignited by Brandstorm led us to participate in another competition, where we proudly achieved a podium finish in first place. Ananya Hazra Akansha Manral L'Oréal L'Oréal #loreal #lorealbrandstorm #fmcg #beauty #makeup

How important is Culture Marketing? Let's 'decode' the work done with FENDI in the Middle East to analyze the importance of Culture Marketing and how we at AVANTGARDE Group delivered on this.

Sippin' Coffee and Building Bridges at L'Oréal! ☕ Let's spill the tea (or coffee) on L'Oréal's secret weapon: Fit Meets! 🤝 So, what's a "Fit Meet"? It's basically an excuse to grab coffee or lunch with folks from totally different teams. This unique initiative allows us to break down silos and build bridges across teams, offering invaluable opportunities to learn about various functions and understand the day-to-day responsibilities of colleagues. As an intern at L'Oréal, I've personally found Fit Meets to be my ticket to expand my network, forging friendships, and gaining insights into different facets of the company. During a Fit Meet, I had the pleasure of meeting Joshua Arvind, a talented YouTuber whose content had inspired me on my journey towards pursuing a Masters in Management in France. Despite the humble setting of a less-than-stellar brasserie 😝, our conversation was quite enriching. Joshua's journey from EDHEC student to L'Oréal contributor and now a YouTube sensation was downright inspiring as well. Reflecting on this experience, I believe the FIT meet concept should be embraced in workplaces everywhere. As we navigate the professional landscape, the importance of building relationships cannot be overstated. After all, a company is ultimately about its people. 🤝 As I continue to grow within L'Oréal, I believe that fostering a culture of connection and collaboration, as exemplified by Fit Meets, is essential for both personal and organisational success. Should this concept be adopted more widely in large-scale workplaces? Absolutely. It's not just about networking; it's about creating a culture where individuals can thrive both vertically and horizontally, contributing to a more dynamic and fulfiling work environment. #FitMeets #LorealCulture #Networking #CareerGrowth

The Sway Crew Talents 🔥 The talent management department of BeInfluence Europe has developed into something big in just 2,5 years 💥 From 4 talents to 19 amazing content creators. We have a really diverse talent portfolio: from entertainment, lifestyle, travel and makeup to food, the talents are each excelling in their unique fields. We helped them grow and conquer new challenges on TV as hosts and even their own show on Pickx (Offline, The Drop & Fresh festivals) 📺 We've built strong, lasting partnerships with iconic brands, managing to activate several talents on the same campaigns. From beauty giants like L’Oréal ( with Yves Saint Laurent, Kerastase, vichy) and Nivea to tech leaders like Samsung and Sony; but also lifestyle favorites like Nespresso and Amazon, we have talents for every campaign. The talents have been part of spectacular Redbull events, walked the Cannes red carpet, and attended fashion shows and movie premieres in New York, London, and Paris. These experiences have not only enhanced their visibility, their portfolios but also enriched their creative journeys 🙌🏻 The Sway Crew also believes in giving back. Our talents have supported important causes, working with the European Commission, GAIA, Télévie, and campaigns focused on mental health and youth fraud prevention. They're committed to using their platform as best they can to help make a difference. Thanks to our amazing team Jérôme, Rachel, Alizée and Koen for all their work, for being the best papager and mamager out there, for building great long lasting collaboration with our clients and partner agencies 🤝 And this is just the beginning 💥 #BeInfluence #TheSwayCrew #talentmanagement #influencermarketing #contentcreators #brandcollaborations

The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment.   The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization.   Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report