McCann Worldgroup’s Post

76% of Asians believe their societies are better equipped to handle the stresses of modern life than Western ones. This is just one of the many interesting insights unveiled at Cannes Lions International Festival of Creativity, where we presented a preview of our “Truth About Ascending Asia” research we have been focused on this year. In an exclusive interview with Campaign Asia-Pacific, Shilpa Sinha, Chief Strategy Officer for McCann Worldgroup APAC, unpacks what we can learn from this important report. Read the article, and watch the video here: https://lnkd.in/eABKYSfH #McCannWorldgroup #TruthWellTold

Thank you to Campaign UK for highlighting the Cannes Lions International Festival of Creativity award success of our McCann UK colleagues – in particular McCann London. In their words, “McCann was the most successful UK agency at turning its Cannes Lions nominations into gold or Grand Prix awards, topping several categories this year.” It’s always an honor to win at Cannes, and we have our clients to thank for that. Without them, we would not be able to practice the radical creativity and truth-telling that is so central to our mission at McCann Worldgroup.    #McCannWorldgroup #TruthWellTold Javier Campopiano

In his article in ADWEEK today, our Global Chief Creative Officer Javier Campopiano says, “I have learned more about the power of an idea from the comments of random people hanging in the Palais or connecting with others over casual lunches than from anything that can be read or discussed online.” Find more of his insight and inspiration in the full article here: https://lnkd.in/eU-dqtAT #McCannWorldgroup #TruthWellTold

Our Global Chief Strategy Officer, and Cannes Lions International Festival of Creativity 2024 Creative Effectiveness Jury President, Harjot Singh, joined WARC’s Amy Rodgers and The Coca-Cola Company’s Islam ElDessouky this week on The Warc Podcast. They discussed the themes of this year’s winning campaigns from the Creative Effectiveness Lions category and shared insights from the jury room. Give the podcast a listen here: Apple: https://lnkd.in/e-jMTDGS Spotify: https://lnkd.in/eswVjVAe

After a decade of making Microsoft a brand that empowers us all, we salute you Kathleen Hall and wish you well!

With CONMEBOL Copa América 2024 underway, Messi is making headlines again. His success on the field continues to fuel the fans’ love for him off the field. Our latest spot for Mastercard, “Giving Back,” captures this sentiment. When the game you love, loves you back: priceless To learn more about “Giving Back,” click here: https://lnkd.in/eETSMdmM #McCannWorldgroup #TruthWellTold

We’re delighted to announce that Lynsey Atkin is joining McCann London as the new Chief Creative Officer. We are so happy to have Lynsey as part of our McCann Worldgroup team. She’s proven herself in one of the most demanding jobs in this business, constantly creating work that elevated the Channel 4 brand year after year. Coming off the back of a stellar week at Cannes Lions It is a pivotal moment for us, and Lynsey will help us to keep pushing for radical creativity for both McCann Worldgroup and our clients’ brands and businesses. Welcome Lynsey! Read more here: https://lnkd.in/gFXAN3x8 #McCannWorldgroup #TruthWellTold

We are thrilled to announce that ”The Everyday Tactician” by McCann London for XBOX has been honored with its eighth award at Cannes Lions International Festival of Creativity 2024 — and it’s a big one: a Titanium Lion! Congratulations to the teams behind this innovative campaign for this outstanding achievement. We are incredibly proud of your hard work on such a groundbreaking campaign; these awards are truly well-deserved!   To learn more about how XBOX found Bromley FC’s newest tactician, click here: https://lnkd.in/emwn2Ztb   #McCannWorldgroup #CannesLions2024 #TruthWellTold

Congratulations to our friends and colleagues at Weber Shandwick who have won the prestigious Brand Experience & Activation Lions Grand Prix for their work on "The First Edible Mascot" for Pop-Tarts (Kellanova)!   While most brands turn their food into a mascot, their team flipped the script: for the first time ever, they turned a mascot into food and fed it to the winning team. As a result, Pop-Tarts became a pop culture sensation, dominating conversations across college football, social media, and mainstream news: https://lnkd.in/gVMH98PQ Bravo!   #McCannWorldgroup #CannesLions2024 #TruthWellTold