McCann Worldgroup’s Post

Balancing a changeable sense of self, exploring community, fluidity and authenticity, the Dentsu Z Trends Report 2024 positions Gen Z in China as a multi-dimensional generation. 🔗 Download the full report here: https://lnkd.in/ezE4xhAf #genz #insights #dentsuZ

A compelling Roundtable today with Edelman and Asia-Pacific Association of Communication Directors in Singapore, exploring the communications & trust issues faced by Asian brands as they expand into global markets. Underpinned by specific Trust Barometer research, the themes are likely to resonate with communicators everywhere: 🌏 Geopolitical tensions & how they impact country brands & a country's brands 🔎 The importance of local insights in order to understand stakeholder expectations 👑 Why CEO visibility is so important, even if it remains out of character in this region 🌈 DEI and cultural sensitivity are critical to Asian corporates' efforts to build long-lasting global brands 🗣 Actions speak louder than words & rhetoric, particularly when faced with a hostile media environment And much more. Full coverage out soon. A huge thank you to all the participants Adam Najberg Allison Lim Dalilah Ibrahim Johahn Bhurrut Lena Goh Linda Lee Ramya Chandrasekaran Su Min Sng Warren Fernandez Plus research insights from Richard Andrew Julia Wei & Vinod K Moorthy

Cultural organisations are concerned about their ability to take creative risks, meet commitments and deliver their purpose. With this in mind, CEO Anne Torreggiani and colleagues at The Audience Agency share their top priorities and predictions for success in 2024. Read the full article 👇 https://rb.gy/iu7qko

That’s a wrap, Spikes Asia! I know I got super excited and ran out of time at the end 🙈 , but here are three key takeaways from my presentation on WARC's Guide to Cultural Advantage. 💹 It's proven that building culturally resonant brands is good for business - but only if you do it authentically and credibly and not just to 'trend jack', or else you risk offending the very communities you’re trying to reach. ❤️ Culture is not a gimmick. How do you use creativity to give back instead of take, and address cultural bias along the way? 🤝 Lastly, global marketing is no longer a top down approach of adaptation but an exchange of ideas between cultures. Best practice and inspiration can come from anywhere. If #taylorswift and #edsheeran can speak and sing in Singlish and Mandarin to make local audiences feel seen, so can global brands operating in Asia. Link in comments for anyone who wants access to the full and free sample report. DM me if you want to chat more about this topic or contribute to the conversation. Thank you to the Spikes team Jaime Ng Alicja Kocańda / MA, MSc, PMP for the opportunity! PS. Apologies to anyone I haven't been able to reply to recently! I'll get back to your emails soon... #spikesasia #culture #apac #asia #marketingeffectiveness #creativity #diversityandinclusion #dei

❗ All eyes are on APAC as brands from North America and Europe look to the region for inspiration. Consumers in APAC, especially the youth, are now embracing their heritage and traditional knowledge with a modern twist. Marketers and brands should celebrate this cultural diversity that consumers are increasingly proud of. Hear more from PHD Hong Kong's strategy director Christopher Lui. This is one of the 10 trends listed in Omnicom Media Group Asia Pacific's 2024 APAC trends report, which covers a range of topics from culture and influence to data and technology. ➡ To access the full report, please contact Nina Fedorczuk at nina.fedorczuk@omnicommediagroup.com. If you are an existing OMG client, please reach out to your business leads. #trends #advertising #marketing #culture #diversity #heritage

The world is getting smaller, and businesses are increasingly reaching out to international audiences. This presents exciting opportunities but also challenges. Cultural differences can create misunderstandings, hindering your ability to connect with potential customers and build strong relationships. Effective communication is the cornerstone of success in any marketplace, but it’s especially crucial when navigating cultural complexities. For useful tips, read more here: https://lnkd.in/desFjJfT #communications #crosscultural #GCC #internationalmarket

Last year we produced the first Asia-inspired WARC global guide on Creating Cultural Advantage. You know that I can go on and on about this. But instead, why not hear directly from some of the experts whose insights and advice were crucial in putting it together. We're hosting a FREE webinar roundtable on 6 Feb, from 5-6PM SGT. We'll unpack key questions, provide case studies and offer best practices on: 🌍 How changes in global culture is changing 'glocal' marketing 🔮 Key trends impacting the cultural landscape and why this benefits marketers in Asia 🤝 Adapting the way we work to enable brands to grow ⚡ Navigating cultural sensitivities and reputational risk in a highly polarised environment Join me together with Brand Finance's Alex Haigh, SHOKUNIN MARKETING's DOMINIQUE TOUCHAUD, and Cherry Blossom's Laurence Lim. Register here: https://lnkd.in/gmQEJqyi #APAC #marketingandadvertising #culture #trends

#USA 🇺🇸 #Hollywood 🎬: Over the last 5+ years—pre-, during & now 🙏 post-pandemic—I’ve had the chance along with my Milken Institute colleagues to help use our platform to put the spotlight on the evolution and power of “creative economies” & #storytelling to not just drive job creation, but importantly to drive change. Check out a range of panels and conversations including with Kevin Kwan, Michelle Yeoh, Eric Nam, Daniel Dae Kim, Henry Golding, Janet Yang, John Penotti, Raline Shah, Daniel Wu, Dan Lin, Padma Lakshmi, Jon Chu, Bing Chen and others from our #MIGlobal Global Conference and #AsiaSummit and other in-person & virtual convenings by going to our www.MilkenInstitute.org website. Yet, from matters of representation before & behind the cameras to the role of media in driving stereotypes and ideally in helping to #StopAsianHate, there’s still much to be done. Lessons are learned and ignored, or simply not learned at all. Here, for example, is a #quote to take to heart as the films Barbie and Oppenheimer have brought people back to movie theaters worldwide this summer. “I feel like, just in general, this industry is taking the wrong lessons. For example, ‘#Barbie’ is this massive blockbuster, and the idea is: Make more #movies about toys! No. Make more movies by and about women!” ~Randall Park Indeed. That quote ht NextShark https://lnkd.in/gBfcnd45 comes from a recent #RollingStone magazine interview with #RandallPark. Read the full interview here 👉 https://lnkd.in/gwp_XPev And tune in for more from our upcoming Milken Institute Asia Summit, Sept 13-15, 2023 in Singapore. All of our Public sessions will be livestreamed and available also online for viewing at your convenience. #access #USA #Asia #AsiaMinute #diversity #inclusion #diversitymatters #representationmatters #bethechange • Milken Institute Asia Center • White House Initiative on Asian Americans, Native Hawaiians, and Pacific Islanders • Asian American Journalists Association • Asian American Federation • The Asian American Foundation • The Very Asian Foundation • #AAPI

DEI Backlash? Peter Economy's INC Article, "With DEI Under Attack: Here are 5 Ways to be Inclusive," discusses the "growing legal, social, and political backlash" against DEI, prompting many major companies to discreetly remove the term from their public communications. However, many firms are rebranding or emphasizing Inclusion instead. Our findings The Conference Board of Asia mirror this trend, with DEI remaining strong as firms focus on creating inclusive work environments. According to Catalyst, Deloitte, and the World Economic Forum, organizations with inclusive cultures see approximately 20% higher innovation rates and a near-equivalent increase in revenue. #inclusion #dei

Think globally and act locally.