M&C Saatchi Sport & Entertainment North America’s Post

The Talent Department at HypeFactory Influencer Marketing Agency has been busy this year! One of my ultimate favourite collaborations in 2024 is our creators teaming up with  Holzkern - Eine Marke der Time for Nature GmbH 🌿 We launched a couple of remarkable promotions that were not only creative but also received an overwhelmingly positive response. 🎉 From captivating content to innovative campaigns, our creators and Holzkern truly delivered. 🙌 🔍 Check out our case study to dive deeper into the magic behind these collaborations. #influencermarketing

Congrats to Nídia do Carmo and our team at Audiencly - Influencer Marketing Agency for creating a highly targeted influencer campaign for Socialpoint's game Dragon City that's had +75 million video views. Check out Nidia's post below to read more. In a world where audiences are increasingly resistant to sales pitches, this campaign made Dragon City stand out. #influencermarketing #DragonCity #Socialpoint #DharMann #Audiencly #gamemarketing #gameaudiences #marketing

Think you're targeting the right audience? Formula E's CMO has found a new way to accelerate their growth by pivoting from die-hard F1 followers to casual motorsports fans. Here's the genius behind it: 1. Broadened Appeal - Casual fans are more receptive to new experiences. 2. Social Media Mastery - Engaging content captivates audiences. 3. Influencer Partnerships - Trusted voices amplify the message. By focusing on a more inclusive and engaging experience, Formula E is expanding its fan base and popularity. This is a masterclass in reinventing a brand. What’s your take? Share your thoughts in the comments! 🗣️ And if you're ready to reimagine your marketing strategy, let's connect or explore our tools here: [https://lnkd.in/eiBE6Ggq) #MarketingStrategy #BrandGrowth #AudienceEngagement

MEET OUR FOUNDERS: After an incredibly successful few years working in the influencer marketing and management space, Kirsty Kassabis and music & entertainment mogul Matt Gudinski saw a gap in the market for brand and artist connection, setting a plan in motion to form a new agency within Mushroom Group. Here’s what Matt and Kirsty had to say about the partnership, 5 years in the making: “Traditional marketing methods alone don’t really cut it anymore. Audiences are savvier and more diverse than ever before. This is why talent-led digital content has become a real game changer. Brands are now focusing on authentic, digital-first creative and they’re seeing immediate results with direct consumer impact.“- Kirsty Kassabis (Founder / Director) “The fact Mushroom Connect is part of the wider Group means our specialist team has unparalleled access across the music, events, and entertainment industries to bring brand ideas to life and deliver world-class partnerships with top influencer talent.” - Matt Gudinski (Founder / CEO Mushroom Group) We would say the rest is history, but the best bits are yet to come...

We took 10 creators to Gran Canaria to produce content with our client VBOX Motorsport and here’s how it went 🌴📸 After working with VBOX Motorsport for years we thought it was time we got out of the UK and experience the world of influencer filming in the sun - This took us to Circuito Maspalomas with creators from across Europe and the US to compete against each other in track races, using the VBOX equipment to measure timings and performance. Not only was this an amazing experience for all involved but the results proved the success of the event… 1️⃣ Collaborations with 10 influencers garnered over half a million organic views! 2️⃣ Global resonance across 20+ countries, connecting with diverse audiences. 3️⃣ New long standing relationships built with influencers. 4️⃣ Generated an earned media value soaring over $40,000. The feedback from our attendees also spoke volumes about our Event Management service: 🗣️ “The trip was unforgettable and everything was planned and arranged to perfection” 🗣️ “The event was well planned and we all had fun and learned a lot - Something that I want to repeat in the future” Take a look at some of our attendees describing the event in one word…or many! 🤩👏🏼🏁 #eventmanagement #influencermarketingagency #influencerstrategy #contentcreation #fourstrokemedia

Super excited to be at Cannes Lions International Festival of Creativity, where the creative industry connects and celebrates excellence! After the first two days, here are some highlights: Panel with Rankin Carroll and Tariq H.: They emphasized how global brands need to "authentically enter communities where they would be welcome" rather than trying to create new ones. "Communities are out there - brands just need to tap into them. Do brands earn the right to participate and bring something to that party?" Discussion on #Authenticity with Alix Earle and Mariana Hewitt: Insightful perspectives on branded collaborations, highlighting the importance of creator freedom: "Influencers love to work with brands that allow natural integrations in paid content.” "The New Frontier of Marketing Innovation" at Meta Beach: Esi Eggleston Bracey (CMO of Unilever) Sailer, Thomas (VP of Marketing at Adidas) , and Cristina Diezhandino (CMO of Diageo) discussed the importance of local ideas that can scale globally: "Innovation, brand ideas don't have to start globally. You can find them locally and it can resonate apart from local - it is scalable." It was super insightful to see their persepective on the power of localized marketing for global clients especially since "local retailers and local influencers are using social to communicate about your brand - brands are local" Key takeaway: "Always think about your work - is this the second best or is it something no one is doing?" Excited to see what today has in store for us 💫

Star Sports, a leading sports broadcaster, has joined forces with Mad Influence, a prominent influencer marketing agency, for the second edition of the Star Sports Dream Job campaign in 2024... Read More At:- https://lnkd.in/gePPQP5u #broadcaster #madinfluence #marketingagency #starsportsdream #campaign #news #NewsUpdate #newsfeed #dailynews #IBWNews

At HERO we help brands, agencies, broadcasters, productions and event organisers bridge the gap between an idea and sports talent. Please get in touch for more information. #Talent #Talentprocurement #Management #Agency #Marketing #Creative #Advertising #Brandbuilding #Ambassadors #Endorsements #Campaigns #Content #Influencers

Big moves in the world of influencer marketing! Publicis Groupe has acquired Influential, and Stagwell has added LEADERS and InfluencerMarketing.AI to its arsenal. These acquisitions highlight the explosive growth and potential of influencer-led strategies. Want to know more? Read the full article here: https://lnkd.in/diF4c89v #InfluencerMarketing #TechNews #Advertising #MarketingTrends #365marktech #365marktechafrica

🥲This is why brand alignment is so important… Kylie Jenner recently partnered with Magmatic Games for their app Travel Town for a short story promotion. But why was it bad?? Lack of authenticity: The story Ad felt unauthentic from the start, Kylie herself admitted to not really being a gamer and expressed her doubts about the partnership. 👇🏻 “I’m not really a gamer” & “When they asked me to partner with them, I had my doubts.” Lack of brand alignment: Most of her audience engage with luxury beauty & fashion content, only 4% of her audience are interested in gaming. The whole partnership sounds like money down the drain. 🫣It would be interesting to see if this partnership was successful or not. Influencer marketing is a powerful marketing tool, but only when done correctly. When done poorly, it can have the opposite effect. A successful campaign requires more than a large audience, it requires alignment between the influencer’s brand and the product. Connection & authenticity is key. 🤍 #influencer #influencermarketing #influencerstrategy