MediaPost’s Post

CROSSMEDIA USA’s own Prerna Talreja is taking the stage at MediaPost’s Planning & Buying Summit in Austin this week to discuss the evolution and role of the attention economy in modern media. Stop by and hear from one of the best in the business. Pro tip - attend the panel session first and THEN check out the BBQ… #XMproud #media #mediaplanning #mediabuying #mediapost #BBQ

Are you prepared for the dynamic shifts happening in Digital Out-of-Home (DOOH)? Rick will be speaking to the evolving relationship between people, cities, and DOOH. Don't miss out on this opportunity to gain insights from industry pioneers like Rick and other leaders. #MediaPostInsiderSummits #DOOH #MediaBuying #IndustryInsights PJX Media

The latest Brand Insider Quick Take features Jason Lim, Chief Planning Officer at EssenceMediacom. Jason talks about the fusing of the art of expertly thought out media planning with the science of modern media allocation. #MediaPostInsiderSummits

Today kicks off MediaPost's Planning & Buying Insider Summit in Austin! Some of our team are at the Summit and look forward to connecting on all things media planning and buying. Comment below if you'll be there and want to connect with our team! 🚀 #PlanningandBuyingInsiderSummit

WhiteHawk Capital Partners-backed MediaCo Holding Inc., a  a radio broadcasting media company, completed the acquisition of Content and Digital Operations unit of Estrella Media, Inc., a media company, for $120m. “This leverages the strengths of two great companies to build something new. We are committed to representing and serving the Hispanic marketplace, as well as continuing to represent and grow the diverse audience that MediaCo already serves. We see a need for media brands to embrace opportunities with all audiences, and Estrella Media is a key part of our growth strategy,” Deb McDermott, MediaCo Chair. MediaCo Holding Inc. is advised by Fried Frank and Pilsbury Winthrop. WhiteHawk Capital Partners is advised by Sidley Austin LLP. Estrella Media, Inc. is advised by RBC Capital Markets, Wiley Rein LLP and Paul, Weiss, Rifkind, Wharton & Garrison LLP (led by Luke Jennings, Brian Scrivani and Sung Pak). #MergersAcquisitionsDivestitures #MediaCompany #MediaAgencies

Creativity is crucial in media strategy. It's not just about crunching numbers or analyzing data, but also about telling compelling stories and finding innovative ways to engage audiences. 📚 In a episode of Screaming Creativity, GroupM's Michelle Morgan discusses this with WPP's Rob Reilly, as she explores the powerful fusion of data and storytelling. From working on impactful campaigns like Dove's Crown Act to nurturing relationships within the industry, Morgan's approach is a masterclass in creative media strategy. Watch it on YouTube here: https://lnkd.in/edcZM4A7

I'm excited to speak at the MediaPost Planning & Buying Insider Summit on the topic of shoppable media to answer questions like how do we define retail media & ecommerce and what does it mean to collapse the funnel #advertisingandmarketing #retailmedia #ecommerce #shoppablemedia

"New media avenues offer more cause for optimism," says Rachel Owen, Senior Director of Client Services at M&C Saatchi Performance, in a feature in The Drum this week. Read the full article here, which covers a panel of media experts such as Rachel brought together to discuss the seismic shifts happening in media buying and how our team continues to innovate to ensure client success 📖🧠🔽 https://hubs.li/Q02M3Hs00

The media management landscape is more complex than ever. When you’re focused on whole brands, you don’t just push ads. But we have to think even more holistically about how we build our brands while respecting data concerns. How do we ensure that brand stories aren’t getting lost in the rush to performance media? How do we give brands resonance as well as revenue? Jason Parks dives into this on the latest episode of This Modern Brand with BarkleyOKRP media experts Reshma Karnik and Sean Corcoran. https://lnkd.in/gkxWwngK