M&C Saatchi Performance’s Post

CROSSMEDIA USA’s own Prerna Talreja is taking the stage at MediaPost’s Planning & Buying Summit in Austin this week to discuss the evolution and role of the attention economy in modern media. Stop by and hear from one of the best in the business. Pro tip - attend the panel session first and THEN check out the BBQ… #XMproud #media #mediaplanning #mediabuying #mediapost #BBQ

Creativity is crucial in media strategy. It's not just about crunching numbers or analyzing data, but also about telling compelling stories and finding innovative ways to engage audiences. 📚 In a episode of Screaming Creativity, GroupM's Michelle Morgan discusses this with WPP's Rob Reilly, as she explores the powerful fusion of data and storytelling. From working on impactful campaigns like Dove's Crown Act to nurturing relationships within the industry, Morgan's approach is a masterclass in creative media strategy. Watch it on YouTube here: https://lnkd.in/edcZM4A7

The latest Brand Insider Quick Take features Jason Lim, Chief Planning Officer at EssenceMediacom. Jason talks about the fusing of the art of expertly thought out media planning with the science of modern media allocation. #MediaPostInsiderSummits

Feeling incredibly proud of what we’ve achieved at Publicis. 🕺 We’ve not only consistently outpaced the market, but we’ve done it by truly making the Power of One a reality. I’ve previously posted it’s one of the key reasons I joined five years ago, it drew me in...and to this day it’s living and breathing. The best part? It’s not just the tech, it’s our people. 🤝 Our unique spirit and collaboration are what can’t be copied even if imitation is the greatest form of flattery. Breaking down silos, leveraging the best of creativity, data, and technology—this is where we’ve placed our bets and its paid dividends. It's this mix of innovation and heart that continues to push us forward and set us apart. 🚀 Also great to see PM UK, Starcom and Spark bringing 165m in aggregated new business billings in the latest new business table. #PowerOfOne #Innovation #TeamSpirit #Grow Publicis Groupe Publicis Groupe UK Publicis Media Starcom

Today kicks off MediaPost's Planning & Buying Insider Summit in Austin! Some of our team are at the Summit and look forward to connecting on all things media planning and buying. Comment below if you'll be there and want to connect with our team! 🚀 #PlanningandBuyingInsiderSummit

Have you ever wondered what it truly means to be a "creator first" platform? At ukreate, we believe that the future of digital content lies in empowering creators. This isn't just a tagline; it's a fundamental shift in how we approach our platform and community. Creators are the lifeblood of online engagement. They bring fresh perspectives, innovative ideas, and authentic voices that resonate with audiences. By prioritizing their needs, we ensure the content remains vibrant and meaningful. One key aspect of a creator-first platform is providing the right tools and resources. This means intuitive design interfaces, robust analytics, and seamless monetization options. When creators have what they need, they can focus on what they do best: creating. Another critical element is community support. Creators thrive in environments where they can connect, collaborate, and learn from each other. At ukreate, we foster these connections through forums, workshops, and networking events. The recent acquisition has only strengthened our commitment to this vision. With enhanced capabilities and resources, we're more equipped than ever to support our creators in achieving their goals. But what does this mean for you? Whether you're a creator, a brand, or an enthusiast, this shift promises richer, more engaging content experiences. It's an exciting time to be part of this dynamic ecosystem. So, how do you see the role of creators evolving in the digital landscape? Please share your thoughts in the comments below, and let's continue this conversation. #ContentCreation #DigitalInnovation #CreatorEconomy

If you want to transform how you work with your agency partners than watch this. This series of short films explain how some of the smartest brands in the world are reinventing their operating models to transform the work they do with their agencies. Wavemaker's Anna Hickey and MediaSense's Ryan Kangisser kickstart the discussion.... #positiveprovocation #growfearless

The media management landscape is more complex than ever. When you’re focused on whole brands, you don’t just push ads. But we have to think even more holistically about how we build our brands while respecting data concerns. How do we ensure that brand stories aren’t getting lost in the rush to performance media? How do we give brands resonance as well as revenue? Jason Parks dives into this on the latest episode of This Modern Brand with BarkleyOKRP media experts Reshma Karnik and Sean Corcoran. https://lnkd.in/gkxWwngK

I'm excited to speak at the MediaPost Planning & Buying Insider Summit on the topic of shoppable media to answer questions like how do we define retail media & ecommerce and what does it mean to collapse the funnel #advertisingandmarketing #retailmedia #ecommerce #shoppablemedia

Unleashing the Power of Tech in Media Agencies: Transforming Trends into Triumphs! 💡🚀 Join the conversation as we decode the future of media, one innovation at a time. #MediaTechRevolution #IndustryTrends #InnovationInMedia