Melvin Broekaart’s Post

E-commerce growth globally has slowed down to average of 7-9% per year compared to the blistering 16-25% earlier. This shift coincides with a stronger focus on profitability, making platform-level discounts the first casualty of this move. It also shifts the focus from price to service. This opens up opportunities for other platforms. Now, 'Experience' will be the key differentiator. Each category will eventually identify and stabilize into one type of channel—either online-only or omnichannel—depending on what consumers value more in that category: experience or price. #shopbriskk. #CustomerExperience #omnichannel. #retail #ConsumerBehavior. #Profitability #RetailTrends #DigitalCommerce

Retailers are finding it hard to deliver on this even though consumers state they'd be more loyal if they could get an omnichannel experience. With a digital presence on Clip the Deal, brands can reach shoppers who are already looking to buy in the category. Clip the Deal users are regular grocery shoppers looking to discover new brands through cashback, discounted coupons, and sampling incentives. Shopper preferences can be catered to on Clip the Deal app with Cashback Coupons as the algorithm is set to show the preferred categories and brands at the top of their lists. #CliptheDeal #shopperinsights #shopperexperience #Retail #FMCG #FMCGbrands #digitalbranding #digitalpresence #omnichannelretail #omnichannelstrategy #cashback

The New Retail Frontier: With 52% of consumers purchasing products directly from social media, retailers are leveraging these platforms to capture sales and customer loyalty. Omnichannel Experience is Key: Meet consumer demands by offering a seamless shopping experience across online, in-store, and social media channels. In-store Shopping Makes a Comeback: As consumers return to stores, online income has slightly declined to 34% of overall revenue. 63% of consumers prefer shopping in-store to see, touch, or try products before buying. Read more: https://lnkd.in/gvVr68az Unlock Omnichannel Success with Neoteric 365: Enhance your in-store experience and expand your online presence with Neoteric 365! #Omnichannel #RetailStrategy #Neoteric365 #CustomerPreference #OnlineShopping

ALL SHOPPER DNA IS 99.9% IDENTICAL Upon review of Path to Purchase Institute's July 2023 survey of 1,000 shoppers, a few points jumped out to me: > People are sensate (most important in-store shopping factor is "a pleasant scent") > People are specifically tactile (biggest reason to shop in-store is to see / touch products) > People are curious (62% like when in-store information or messaging suggest new products) > People like deals / bargains (25% give more attention to messaging "about a promotion or sale") > People are impulsive (>35% were encouraged to make purchase by displays on shelf or in aisles, walkways, and endcaps; 25% by in-store audio) Though the word "phygital" looks and sounds ugly, we live omnichannel lives driven by sensations, curiosity, impulse, and a desire to conserve money. The two-way interaction between brands and consumers in-store transforms passive transactions into memorable journeys, ensuring customers purchase products and develop brand affinity. URL for report access: https://lnkd.in/edK-5CZP #retailmedia #instoreexperience #conveniencestores #omnichannel

The 2024 Omnichannel Insights Report is LIVE! ✨ 🚀 With the retail landscape rapidly evolving, we surveyed consumers on their current habits and preferences when it comes to shopping for groceries, personal care, and alcoholic beverages. So, what do they really want? 🤔 Across the board, they crave convenience, personalization, and a seamless shopping experience between online and in-store. But things get interesting when you start digging into the varying preferences by category, age, and gender. Once you’re armed with all the intel, you’ll be ready to meet (and likely exceed) consumer expectations. Download The 2024 Omnichannel Report here ⬇️ https://lnkd.in/e7cd9PCx #OmnichannelInsights #OmnichannelReport

Remember Slinkies? Well when you think about your shopper, remember that toy. Shopping journeys are collapsing and then expanding. Shoppable media mean that consumers can move from discovery to purchase in a single session. And this may sound fun to marketers, but for shoppers it is overwhelming. Too many options. A buy-now or save the offer countdown clock... And shoppers do have other things to do because they are humans. So how can retailers and brands be of service and avoid abandoned carts? Brands and retailers need to bridge the gap between physical and digital experiences...phygital. As conversions become more omnichannel, traditionally offline categories like grocery must invest in ecommerce, while digital-savvy sectors like apparel should cater to the in-person experience. How is your brand adapting to this nonlinear, fragmented path to purchase? #shopperjourney #omnichannelcommerce #retailmedia

For my Marketing Network...and anyone else who is interested in Omnichannel! We have big news that we’re super-excited to share: The 2024 Omnichannel Insights Report is now LIVE!  See the link below! With the rapidly-evolving retail landscape, we surveyed consumers on their current habits and preferences when it comes to shopping for groceries, personal care, and alcoholic beverages. So, what do consumers really want?  Across the board, they crave convenience, personalization, and a seamless shopping experience between online and in-store. But things get interesting when you start digging into their varying preferences by category, age, and gender. Follow this link to sign up for the free report...or even better- sign up for a demo to learn more about what we do and how we can help you and your team engage consumers wherever and however they shop! https://lnkd.in/epYjrjVQ #ecommerce #marketing #omnichannel #shoppinginsights

Numerator’s Shopping Behavior Index tracks buying across a dozen key retail channels to provide a comprehensive view of omnichannel consumer behavior. Here’s what we learned with the latest update: 💲 Overall sales were flat in the first week of August, though sales remained up in select channels, particularly dollar stores (+16% vs YA), restaurants (+13%), and club (+4%). 🏪 Gas & Convenience stores saw the largest sales declines (-19%). 🛒 Consumers are making 17% more trips to dollar stores this year than last. Nearly all channels are seeing higher spend per unit, except for online (-15%), where shoppers are increasing volume sales on lower-priced goods. View the Shopping Behavior Index: https://bit.ly/3u8Txrw #numerator #omnichannel #consumerbehavior #shoppingbehavior #insights

Fascinating #Retail insights out of a new report shared by Path to Purchase Institute! ⬇️ We’ve observed these trends in our conversations with our customers and other retail leaders – which do you expect to impact your #eCommerce business the most? 💬 🌐 Unified commerce is winning out over omnichannel, with retailers working to streamline not just the customer experience, but all business operations too. 📦 The vast majority of customers expect fast, free delivery – no matter where they make their purchase. 🏬 Brick-and-mortar experiences still matter; physical touchpoints like in-store browsing, BOPIS and in-person returns contribute to 41% of online sales in the U.S. and Canada. 📱 Consumers ages 45 and younger are almost 4x more likely to research products on social media. https://hubs.la/Q02vc4Dk0 #OmnichannelCommerce #UnifiedCommerce #SocialCommerce #BOPIS

Statistic spotlight 💡The continued rise of #ecommerce has given way to new purchasing behaviors for pet owners, with most leveraging an omnichannel approach. However, according to data from NielsenIQ, in-store only shopping still remains popular with these consumers, particularly when purchasing #petfood and litter. Learn more about these insights: https://ow.ly/tbRu50S8P6y #petfoodindustry