Merrell’s Post

𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐃𝐞𝐦𝐚𝐧𝐝𝐬 2023 𝐆𝐞𝐭 𝐢𝐧 𝐃𝐞𝐭𝐚𝐢𝐥𝐬 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐂𝐨𝐩𝐲@ https://lnkd.in/dXesYkiD #Sportswear and #footwear have experienced upgradations in their features over the years. In addition, athletic equipment and footwear market players are investing heavily in R&D to provide innovative as well as improved sportswear and footwear in the market. For instance, manufacturers in the market are developing Internet of Things-embedded ksport shoes, which enable athletes to monitor, track, and analyze timing, pace, distance, and heart rate, and thus improve their performance, making these products more popular among sports enthusiasts 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐭𝐫𝐞𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐰𝐞𝐫𝐞 𝐩𝐫𝐨𝐦𝐢𝐧𝐞𝐧𝐭 𝐚𝐭 𝐭𝐡𝐚𝐭 𝐭𝐢𝐦𝐞: 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐄𝐜𝐨-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬: Athletic brands were increasingly focusing on sustainability and using eco-friendly materials in the production of footwear and athletic equipment. 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Consumers were showing a growing interest in personalized and customizable athletic footwear and equipment.   𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Athletic equipment and footwear were in corporating advanced technologies such as smart textiles, sensors, and IoT (Internet of Things) capabilities. 𝐕𝐞𝐫𝐬𝐚𝐭𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐌𝐮𝐥𝐭𝐢𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲: Products that served multiple purposes or could be used for various types of physical activities were gaining popularity. 𝐌𝐢𝐧𝐢𝐦𝐚𝐥𝐢𝐬𝐭 𝐃𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐋𝐢𝐠𝐡𝐭𝐰𝐞𝐢𝐠𝐡𝐭 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬: There was a continued trend towards minimalist designs and lightweight materials in both athletic footwear and equipment. 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐞𝐬𝐢𝐠𝐧: Brands were recognizing the importance of inclusivity and were expanding their size ranges to accommodate a broader range of body types. 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐭𝐫𝐞𝐞𝐭𝐰𝐞𝐚𝐫 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: Athletic footwear was increasingly being influenced by fashion and streetwear trends. #Athleticfootwear #footwear #Athleticequipment #sportsequipment #sportsfootwear

𝐒𝐩𝐨𝐫𝐭𝐬 𝐀𝐩𝐩𝐚𝐫𝐞𝐥 𝐢𝐝𝐞𝐚𝐬 | 𝐬𝐩𝐨𝐫𝐭 𝐨𝐮𝐭𝐟𝐢𝐭𝐬, 𝐚𝐩𝐩𝐚𝐫𝐞𝐥, 𝐲𝐨𝐧𝐞𝐱 𝐅𝐨𝐫 𝐈𝐧-𝐃𝐞𝐩𝐭𝐡 𝐑𝐞𝐯𝐢𝐞𝐰 | 𝐆𝐞𝐭 𝐏𝐃𝐅 @ https://lnkd.in/dEF8cYK3 #Sports #apparel refers to specialized clothing and accessories designed for various sports & physical activities. It is specifically crafted to enhance performance and provide comfort to athletes & fitness enthusiasts. It encompasses a wide range of garments such as jerseys, shorts, t-shirts, leggings, shoes, socks, and hats. These garments are often made from lightweight, breathable, and moisture-wicking materials that help regulate body temperature and keep athletes dry during intense physical exertion.  𝐒𝐩𝐨𝐫𝐭𝐬 𝐚𝐩𝐩𝐚𝐫𝐞𝐥 𝐞𝐧𝐜𝐨𝐦𝐩𝐚𝐬𝐬𝐞𝐬 𝐚 𝐰𝐢𝐝𝐞 𝐫𝐚𝐧𝐠𝐞 𝐨𝐟 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠: 𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐒𝐡𝐨𝐞𝐬: Footwear designed for specific sports, offering features such as cushioning, support, and traction. Examples include running shoes, basketball shoes, soccer cleats, and more. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐂𝐥𝐨𝐭𝐡𝐢𝐧𝐠: Garments made from specialized fabrics that wick away moisture, provide ventilation, and offer flexibility. This includes items like moisture-wicking T-shirts, compression wear, and breathable shorts. 𝐓𝐞𝐚𝐦 𝐉𝐞𝐫𝐬𝐞𝐲𝐬 𝐚𝐧𝐝 𝐔𝐧𝐢𝐟𝐨𝐫𝐦𝐬: Customized clothing worn by sports teams to distinguish them from opponents. These often display team logos, colors, and player numbers. 𝐎𝐮𝐭𝐞𝐫𝐰𝐞𝐚𝐫: Jackets, hoodies, and other outer layers designed for athletic activities, providing warmth and protection from the elements. 𝐂𝐨𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐆𝐞𝐚𝐫: Tight-fitting clothing designed to apply pressure to specific body parts, promoting blood flow and muscle support. Compression wear is often used in various sports to enhance performance and recovery. 𝐀𝐜𝐜𝐞𝐬𝐬𝐨𝐫𝐢𝐞𝐬: Items like hats, gloves, socks, and sweatbands designed for sports-specific use. These accessories can provide additional support, comfort, or protection. 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐫𝐚𝐬: Specifically designed bras for female athletes, offering support and comfort during physical activities. #sportsapparel #sportswear #sportsbusiness #sportsmarketing

Tops: T-shirts, tank tops, sports bras, and sweatshirts are common choices. They often incorporate moisture-wicking fabric to keep you dry by drawing sweat away from the body. Bottoms: Shorts, leggings, sweatpants, and workout pants are popular options. They prioritize flexibility and often have features like stretchable fabric and breathable panels. Footwear: Sneakers or trainers designed for different activities like running, weightlifting, or cross-training provide necessary support and cushioning. Materials Used: Moisture-wicking fabrics (such as polyester blends): These materials help in managing sweat by drawing moisture away from the skin, aiding in evaporation and keeping you dry. Spandex or elastane: These materials provide stretch and flexibility, allowing for a wide range of motion during exercises. Mesh or breathable panels: Incorporated in strategic areas to enhance airflow and ventilation, preventing overheating during intense workouts. Compression wear: Tight-fitting clothes that aid in muscle support, blood circulation, and reducing muscle fatigue. Reflective elements: Particularly in running gear, these increase visibility in low-light conditions for safety. Pockets and storage: Some gym clothes have pockets for carrying essentials like keys, cards, or phones. #Activewear #FitnessFashion #WorkoutGear #GymFashion #ExerciseApparel #Athleisure #Sportswear #PerformanceWear #MoistureWicking #FitnessStyle

Look good, Feel good, Function more! Fitness footwear has undergone a significant transformation, evolving from basic sneakers into stylish, tech-powered marvels. A growing emphasis on both performance and aesthetics in fitness gear drives this evolution. People now recognize that what they wear during workouts can impact their physical comfort, mental attitude, and motivation. The shift towards stylish fitness shoes reflects a broader trend in the modern fitness landscape. As individuals prioritize holistic wellness and self-expression, they seek out attire and gear that not only performs well but also aligns with their style and identity. Brands have responded to this demand by collaborating with designers and athletes to create footwear that blends functionality with fashion. Wearing fashionable fitness shoes can provide a mental edge during workouts. When you feel confident and stylish in your gear, you're more likely to approach your fitness routine enthusiastically and determined. It's not just about physical support and comfort anymore, it's about harnessing the power of style to enhance your overall exercise experience. By choosing fitness shoes that make you feel good and look good, you're setting yourself up for success on your fitness journey. As the industry continues to innovate, we can expect even more exciting developments in footwear, with designs that seamlessly blend style and performance to elevate your workout experience to new heights. #Stylo #Fitness #LookGood #FeelGood #Style #Comfort #Performance

𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐚𝐧𝐝 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐀𝐩𝐩𝐚𝐫𝐞𝐥 𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 @ https://lnkd.in/dCAPvmiA   #Athletic #footwear, commonly known as #sports #shoes or #sneakers, is specially designed footwear intended for sports and physical activities. These shoes are crafted to provide comfort, support, and performance enhancement for various athletic pursuits. The design and features of athletic footwear can vary based on the type of sport or activity for which they are intended. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐤𝐞𝐲 𝐚𝐬𝐩𝐞𝐜𝐭𝐬 𝐨𝐟 𝐚𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐟𝐨𝐨𝐭𝐰𝐞𝐚𝐫: 𝐏𝐮𝐫𝐩𝐨𝐬𝐞 𝐚𝐧𝐝 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧:  Athletic footwear is designed with the specific needs of different sports and activities in mind. There are shoes tailored for running, basketball, soccer, tennis, weightlifting, cross-training, and more.  Each type of athletic shoe is engineered to provide the necessary support, cushioning, and traction required for the movements associated with a particular sport. 𝐂𝐮𝐬𝐡𝐢𝐨𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐮𝐩𝐩𝐨𝐫𝐭:  Running shoes, for example, often have cushioning in the midsole to absorb impact and reduce stress on the joints.  Basketball shoes may offer ankle support to help prevent injuries during quick lateral movements.  Cross-training shoes aim to provide a balance of cushioning and support for various activities. 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬:  Athletic shoes are typically made from a combination of materials, including synthetic fabrics, leather, and mesh. The choice of materials can impact breathability, durability, and overall performance. 𝐎𝐮𝐭𝐬𝐨𝐥𝐞 𝐃𝐞𝐬𝐢𝐠𝐧:  The outsole, or the bottom of the shoe, is designed with specific patterns and materials to provide traction on various surfaces.  Running shoes often have a smoother outsole for better grip on roads, while soccer cleats have studs for traction on grass fields. 𝐅𝐢𝐭 𝐚𝐧𝐝 𝐒𝐢𝐳𝐢𝐧𝐠:  Proper fit is crucial for athletic footwear to ensure comfort and prevent injuries. Different brands may have variations in sizing and fit, so trying on shoes before purchasing is recommended. 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧:  Many athletic shoe brands incorporate advanced technologies and innovations into their designs. This can include features like air cushioning, gel inserts, specialized foams, and more, all aimed at enhancing performance and comfort. #athleticfootwear #footwear #athleticperformance #footwearfashion

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐀𝐜𝐭𝐢𝐯𝐞𝐰𝐞𝐚𝐫? 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐘𝐨𝐮 𝐒𝐡𝐨𝐮𝐥𝐝 𝐊𝐧𝐨𝐰 𝐅𝐨𝐫 𝐌𝐨𝐫𝐞 𝐈𝐧𝐟𝐨 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 @ https://lnkd.in/dNMtqH86   #Activewear refers to clothing designed for physical activity and exercise. These garments are specifically created to provide comfort, support, and functionality during various forms of physical activity, such as sports, workouts, yoga, running, or any other active pursuits. Activewear is intended to help individuals perform at their best and feel comfortable while staying active. 𝐂𝐨𝐦𝐦𝐨𝐧 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐚𝐜𝐭𝐢𝐯𝐞𝐰𝐞𝐚𝐫 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: 𝐒𝐩𝐨𝐫𝐭𝐬 𝐛𝐫𝐚𝐬: Designed to provide support and comfort during high-impact activities. 𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐥𝐞𝐠𝐠𝐢𝐧𝐠𝐬 𝐨𝐫 𝐭𝐢𝐠𝐡𝐭𝐬: Flexible, moisture-wicking pants often worn for various types of exercise. 𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐬𝐡𝐨𝐫𝐭𝐬: Shorts designed for sports and workouts, often with moisture-wicking properties. 𝐖𝐨𝐫𝐤𝐨𝐮𝐭 𝐭𝐨𝐩𝐬: Shirts, tank tops, and long-sleeve tops designed for exercise.  Jackets and outerwear: Lightweight and weather-resistant options for outdoor activities. 𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐬𝐡𝐨𝐞𝐬: Footwear designed for specific sports or activities, such as running shoes or cross-training shoes. Activewear is an essential part of an active lifestyle, as it helps individuals stay comfortable, dry, and supported while engaging in physical activities. The market for activewear has grown significantly in recent years, with many fashion brands offering their own lines of activewear alongside established athletic and sports apparel companies. #activewear #sportswear #outerwear #knitwear #yogawear

#lifestyleandleisure #styleanddesign #ankle #shoes #fashion @Charlesfrize @FrizeDynamic #MarketingSpecialist #Ghana #Businesstips #onlinemarketinginghana #OnlinemarketinginEurope #Marketingstrategy #DigitalMarketingServices #BusinessConsulting #FrizeMedia #StrategyConsulting To add more context, it's worth mentioning that this relates to #footwear #orthotics

Once tailored specifically for athletic pursuits, sportswear and athletic footwear have long broken free from the confines of gyms, tracks and courts, becoming a dominant force in fashion and lifestyle. And as sportswear blended more and more into everyday wear, a new clothing category emerged over the past decade: athleisure.     Nike and adidas, among other pioneering brands, led this revolution by seamlessly blending performance-driven designs with casual wear aesthetics. Consumers soon found that cutting-edge technology, innovative fabrics and ergonomic designs not only enhance athletic performance but also make for comfortable and stylish everyday wear.  Sportswear brands quickly identified the athleisure trend as a possible growth driver and tried to strengthen their positions as lifestyle symbols by tapping into cultural movements and celebrity endorsements beyond the world of professional sports. Today, sportswear represents a lifestyle choice, a symbol of youth, comfort and versatility reaching far beyond the boundaries of traditional athletic domains.    As our latest Racing Bars video shows, sportswear companies have profited immensely from this trend, turbocharging growth for industry leaders Nike and adidas while giving rise to new players such as Under Armour and lululemon. The latter in particular has fully embraced the trend, turning what started as a Canadian retailer of yoga wear into a $60-billion company operating the world. 

𝐒𝐡𝐨𝐜𝐤 𝐀𝐛𝐬𝐨𝐫𝐛𝐢𝐧𝐠 𝐒𝐧𝐞𝐚𝐤𝐞𝐫𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 𝐊𝐞𝐲 𝐅𝐢𝐧𝐝𝐢𝐧𝐠𝐬 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 𝐃𝐫𝐢𝐯𝐞𝐫𝐬 The Shock Absorbing Sneakers Market refers to the segment of the footwear industry that focuses on producing and selling sneakers designed to reduce the impact of shocks and vibrations experienced during physical activities such as running, walking, or exercising. These sneakers are engineered with specialized materials and technologies aimed at providing cushioning and support to the wearer's feet, thereby minimizing the strain on joints and muscles. ✅ 𝐂𝐥𝐢𝐜𝐤 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gabqq6hy ☑ Key features of shock-absorbing sneakers typically include: ♻ Cushioned Midsoles: The midsole of these sneakers is often made from materials such as ethylene-vinyl acetate (EVA) foam, polyurethane (PU), or specialized gel compounds. These materials are chosen for their ability to absorb and disperse the shock generated during foot strike. ♻ Air or Gel Cushioning: Many shock-absorbing sneakers incorporate air or gel pockets within the midsole to enhance cushioning and provide additional support. These pockets compress upon impact, absorbing the shock and then rebounding to their original shape. ♻ Advanced Technologies: Leading athletic footwear brands often develop proprietary technologies to enhance shock absorption. Examples include Nike's Air Max cushioning, Adidas's Boost foam, and ASICS's Gel cushioning systems. ♻ Stability and Support: Alongside shock absorption, these sneakers typically offer features to promote stability and support, such as reinforced heel counters, arch support, and torsional rigidity. ♻ Durability and Comfort: Manufacturers strive to balance shock absorption with durability and comfort to ensure that the sneakers remain effective over extended periods of wear. Market Segmentations: #Company • Nike • ASICS Corporation • New Balance • Brooks Running • adidas • Deckers • Saucony • The North Face • Anta Southeast Asia • PEARL iZUMi • Under Armour • Topo Athletic LLC • Mizuno USA • Altra Running #Type • Men Shock Absorbing Sneaker • Women Shock Absorbing Sneaker #Application • Daily Life Running • Tournament • Outdoor Enthusiasts Stringent Datalytics - Retails and Consumer #FootwearInnovation #ActiveLifestyle #SportsTechnology #FootwearTrends #ImpactProtection #PerformanceFootwear #AthleticGear #ComfortTech #ShoeInnovation #SportswearIndustry #EnergyAbsorption #SportsEquipment