Michael Nortey’s Post

"Introducing Superior University's Contextualized Freshman Program! 🎓 Dive into our Digital Marketing session, where students gain practical skills and real-world experience before their degree even starts. Prepare for success from day one! 🚀 #SuperiorUniversity #DigitalMarketing #FreshmanProgram #StudentSuccess #CareerReady #InnovativeEducation #SkillDevelopment"

"Introducing Superior University's Contextualized Freshman Program! 🎓 Dive into our Digital Marketing session, where students gain practical skills and real-world experience before their degree even starts. Prepare for success from day one! 🚀 #SuperiorUniversity #DigitalMarketing #FreshmanProgram #StudentSuccess #CareerReady #InnovativeEducation #SkillDevelopment"

Younger generations, especially Gen Z and Gen Alpha, have grown up in a digital world and are fluent in recognizing traditional marketing tactics. They don’t want to feel marketed to—they want real experiences that resonate and bring them value. So what does this mean for brands, especially higher education institutions? It means we need to shift our focus from selling to experiencing. Today’s prospective students are looking for brands that understand them, empathize with their journeys, and provide a sense of belonging. When we design our messaging and outreach, we should be asking ourselves: 💬What experiences do we want students to have when they engage with our brand? 💬What emotions do we want to evoke? Curiosity? Trust? Excitement for their futures? 💬How can we authentically communicate our institution’s values and support for their unique paths? In this landscape, creating genuine connections, fostering emotional engagement, and presenting a story that students see themselves in is everything. Higher ed marketing is no longer just about the programs we offer—it’s about the experiences we create and the emotions we inspire. Are we prepared to meet the expectations of these next-gen learners? #HigherEdMarketing #GenZ #GenAlpha #StudentExperience #BrandAuthenticity

Student ambassador programs are emerging as a powerful tool for authentic engagement. According to a recent NACAC report, peer influence drives 37% of college decision-making, highlighting the value of relatable student voices. By equipping ambassadors with #digitalstorytelling skills and leveraging platforms like Instagram and TikTok, universities can amplify their reach while fostering trust among prospective students. Emerging trends suggest integrating data analytics to track engagement metrics and refine strategies in real-time, ensuring campaigns resonate. Successful programs don’t just tell a story—they create experiences that connect emotionally with their audience, driving both enrollment and loyalty. How are you using student ambassadors to elevate your institution’s voice and connect with future students? Share your strategies or challenges! #EducationMarketing #HigherEducationMarketing #Education #HigherEducation 

Higher education is more than just classrooms and degrees—it's a booming industry with its own set of distinct challenges. From reaching diverse audiences to tackling shifting enrollment trends and balancing tradition with innovation, marketing for colleges and universities requires a thoughtful, targeted approach. 🔗 Here's how I would tackle 7 Unique Marketing Challenges in Higher Education ➡️ https://bit.ly/4aaHJZE #HigherEducation #MarketingStrategy #EdTech #HigherEdMarketing #GrowthMindset

There are 2 million Gen Z students in the UK - and their expectations of brands like yours are evolving.  In our upcoming webinar, we’ll be sitting down with experts to lift the lid on: 😎 Current trends - Get to know the inner workings of the student community 👀 Contextual marketing - What is it - and why is it vital to success with Gen Z? 📣 Campus media - The untapped opportunity to build meaningful connections with students at scale ✨ Success stories - The most successful campaigns to land with students in recent times ➡️ What next? - How you, too, can elevate your results through contextual marketing  With the HUGE opportunity of #Freshers looming, this is not one to be missed. Save your seat today: https://bit.ly/49TqNoF #ButFirstFreshers #GenZInsights #ContextualMarketing

As we approach the end of the year, it's a perfect time to reflect on the past and prepare for the opportunities ahead. For colleges and universities, the start of a new year is not just about setting internal goals, but also about connecting with the next generation of students and their families. As both a marketing professional in higher education and a proud mom of a college student, I’ve seen firsthand how critical it is for schools to make a lasting impression on prospective students—and their parents—during the college search journey. It’s a time of big decisions and even bigger dreams. In this ever-evolving landscape, schools must prioritize clear, compelling marketing strategies that highlight what makes their institution the perfect fit for students seeking an education that’s not just about earning a degree, but about building a future. Now is the time to get ahead of 2025 by crafting messages that resonate, building relationships with prospective families, and ensuring your institution stands out. Whether it's through engaging digital content, virtual tours, or personalized outreach, the goal is the same: show students and parents that your school is the place where dreams are made and futures are forged. As we close out this year, let’s focus on not just wrapping up the current chapter, but preparing for the next—helping students and families take the next step toward a bright future. #HigherEdMarketing #CollegeAdmissions #FutureStudents #2025Preparation #MarketingStrategy #CollegeSearchJourney

𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁 𝘁𝗼 𝗗𝗢𝗨𝗕𝗟𝗘 𝘆𝗼𝘂𝗿 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁𝘀 𝗶𝘀 𝗛𝗘𝗥𝗘! 👇👇👇 How I helped 3 campuses of my university increase applications by 𝟱𝟬% 𝘁𝗵𝗶𝘀 𝘀𝗲𝗮𝘀𝗼𝗻. Too often, universities with strong reputations and healthy budgets don’t advertise, assuming students will naturally come their way. But here's the hard truth: even the best universities miss out on enrollments when they stay silent. Without ads, you’re leaving your enrollment numbers up to chance. Today’s students have more choices than ever, and if you’re not actively reaching them, your competitors are. With a 𝘄𝗲𝗹𝗹-𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗮𝗱𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, you can: • Connect with students genuinely interested in your programs • Share what makes your campus and culture stand out • Achieve real, measurable enrollment growth Our strategic ads approach led to a 50% jump in applications—proof that even the most established universities benefit from visibility. This isn’t just about budget or legacy; it’s about connecting with students where they are. 𝗣𝗦: Let’s talk about how to pair your reputation with targeted advertising, so you’re no longer leaving enrollments on the table.

🎯📚 Success in enrollment is built on opportunity, perseverance, and passion. Every student welcomed stands as a shining example of the transformative power of education. Let's pave the way for a brighter future together! 🚀✨ 🌐 https://lnkd.in/gPmYT-dm #CollegeMarketingPros #collegemarketing #higheredmarketing #campusadvertising #studentfocused #socialmediamarketing #influencercampaigns #digitalstrategy #universitybranding #contentcreation #creativecampaigns #dataanalytics

𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐂𝐨𝐥𝐥𝐞𝐠𝐞/𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐧𝐫𝐨𝐥𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐓𝐨𝐮𝐫𝐬! Did you know? 📈 Higher Education Virtual Tours multiply your school’s 𝐒𝐄𝐎 𝐬𝐜𝐨𝐫𝐞 on Google and Google Maps by 5-7𝐱! 👀 This means a 50% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 on your college’s Google pages. 🏫 What’s more? Digital and physical visitations see a 10-15% growth, leading to a 10-15% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬! In today’s competitive education landscape, standing out is everything. Virtual tours let prospective students and parents explore your campus anytime, anywhere; driving engagement and enrolment. 👉 Ready to transform how your school connects with its audience? Let us show you how virtual tours can be a game-changer. 💡 DM us or comment "𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞" to get started! #MassInteract #VirtualTours #StudentEnrollment