Microsoft Advertising’s Post

In a world where competitors play a staring game, I choose to lock eyes with my audience. Proximity is power; be where they least expect it. 🎯 #AudienceFirst #StrategicFocus #OutsmartTheCompetition

The real madness of March? Consuming March Madness... There are so many components to following along with the best tournament in sports. Apps I used to listen to/watch games: - HBO MAX - Paramount+ - Apple TV as hub to push me to the right app for the game I want to watch - SiriusXM to listen while cooking 2nd screen apps I used to supplement watching: - CBS Sports to check bracket (I'm in 1st 😎 ) - Bleacher Report to check scores - ESPN to read articles - DK and FanDuel to check bets . . . Some call this fragmentation, sure there's some of that, but fragmentation is an easy punching bag in the shift from linear to digital. What I see this as is digital unlocking more control of... How we consume. What we want to consume. Through the channel we want to consume. When we want to consume. Frankly, this is the reality all live sports have to combat given the volume of entertainment options and limited discretionary time and dollars people have. It's a powerful illustration of how the power balance has shifted from big network to little consumer (even if we have to put up with a bit of fragmentation 😉) #sportsbiz #sportsmedia #marchmadness

No matter where you're from or which sport you love, the Olympics and Paralympics bring us all together to cheer for our favorites 🫶. At Enterpret we're embracing the competitive spirit of the Games with a data-driven twist. We've analyzed insights from public app reviews of ESPN, Fox Sports, CBS Sports, NBC Sports, and Fubo TV to determine which would take gold in our very own Enterpret Olympics - Sports App Showdown. Want to see who takes home a medal? Peep the post to find out 🥇https://bit.ly/3Wv2Pvm #olympics #voiceofcustomer #customerintelligence #feedbackanalytics

By the end of 2024, the number of TikTok users is expected to reach approximately 901 million, and by 2025, it is forecasted to grow to 955 million. Given this fact, game publishers feel that it is time to quickly connect with their audience on this platform. But how to launch games on TikTok effectively? Dive into our latest blog post 👉 https://lnkd.in/ertc7T2n

In a world where competitors play a staring game, I choose to lock eyes with my audience. Proximity is power; be where they least expect it. 🎯 #AudienceFirst #StrategicFocus #OutsmartTheCompetition

🏆 Which sports app takes the gold?? Find out in the Enterpret Olympics: The Sports Apps Showdown! 🏅 We used Enterpret to see which top sports apps; ESPN, FOX Sports, CBS Sports, NBC Sports, or Fubo, would emerge victorious in a series of Olympic-style events. Using insights generated from publicly available feedback, we put these apps to the test in four events: Event 1: User Experience Event 2: Performance Event 3: Sports Coverage Event 4: Value Check out our latest blog post (in the comments) to see who made it to the podium 🥇 🥈 🥉

CTV allows advertisers to tap into formats that traditional TV can't provide both delivering performance for advertisers and a better experience for viewers. Check out our Picture-in-Picture unit below and see how your messaging can be seamlessly integrated into the content experience itself! #CTV #PerformanceMarketing #DigitalAdvertising #DigitalRemedy #ConnectedTV

Local sports viewership is booming, but local sports broadcasters are going bust. The collapse of Diamond Sports Group, which owns Bally Sports and airs games locally for over 40 U.S. pro sports teams, spells trouble for Regional Sports Networks that historically relied on heavy subsidization from cable subscribers who don't watch sports. Sports leagues are already testing out new approaches to local broadcasting that present less revenue in the short term but greater fan accessibility over the long term. My full analysis, and how we got here, linked below. 📺 What’s your take? Drop a comment or reach out if you'd like to chat. https://lnkd.in/eUsRFreU

Very insightful article especially considering your predictions which track today’s news about Amazon reaching an agreement with the creditors/Bally in their bankruptcy proceeding.

Bundle of Oy A lifetime ago, in December, I made Bundling my #3 Prediction for 2024. https://lnkd.in/euyx4c9U Today: “ Fox Corporation, ESPN and Warner Bros. Discovery are creating a joint streaming platform to share sports assets, a move that comes as the price of sports rights is dramatically increasing. The stand-alone service will be available to ESPN+, Hulu and Max subscribers and each company will own one-third of the product. The as-yet unnamed platform is essentially a sport-streaming bundle, said one person with knowledge of the plans.” My pitch for the name: ESPN Literally every sports fan knows it. Who at Fox or Disco Bros gives a shit if people misattribute the brand to their sports, as long as they friggin subscribe? Alternative proposed name: Disco Balls. BTW, I also put Sports Rights on my Next Top 5 predictions for 2024: https://lnkd.in/enZdzpRk Although this 👆 deal changes my calculus a bit on who will wind up with the new set of NBA rights.