We joined our valued partners at Carat for an impactful 'Pioneers in Advanced Video (AV)' session at MAD//FEST London. MiQ's Gag Sahota delved into the opportunities available in AV and how to leverage the right strategies to drive the results you need for your campaign. The key takeaways: - TV is not dying but it is changing - we aren't watching less TV but rather watching it in a much more fragmented way, which makes having an agnostic approach to connect multiple data sets and unify measurement even more crucial. - Different demographics have different behaviours facilitated by new types of TV and new content so having insight into where and how they are consuming content via the right partners and solutions is paramount. - AI provides exciting opportunities for the future of TV, including real-time optimisation, emotive context and data aggregation to create bespoke strategies for brands. #programmatic #advertising #connectedTV #WeAreMiQ
Have you seen our Pioneers in Advanced Video (AV) lunchtime session at MAD//FEST London with Carat and MiQ? Watch it here: https://lnkd.in/de7P-4Eh The session was for industry leaders to discuss the future of AV and its evolving landscape. Moderated by Matt Willifer, Chief Strategy Officer at Carat, the panel featured Will Gough, AV Product Lead at dentsu, Lauren Hawkins, Managing Partner, Carat and Gag Sahota, Group Agency Director at #MiQ. #dentsuatMADFest
Thank you for joining us!