Molly Wang’s Post

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Sales Manager of Holden Pak

The growth of social media has provided a unique opportunity for specialty coffee roasters and baristas to expand their audience. By tapping into the trend-driven mindset of social media, roasters and baristas can help ensure younger consumers go out of their way to visit an establishment. For instance, Hong Kong’s milk-based coffees are perfectly suited for a social media post, as they look intriguing and sophisticated. Adding the country’s signature “dirty coffee” to the menu may also encourage consumers to visit in order to try something new. Additionally, social media platforms can help roasters and baristas determine what the current coffee trends are. These can then be adapted and added to menus, further enticing customers. That said, it is advisable that roasters and baristas remain flexible as some trends only tend to last a few weeks. Therefore, it is essential they do not place a strong focus on short-term opportunities. Instead, they should focus on using social media to share their passion for specialty coffee. Roasters and baristas should be transparent about the coffees used, roast profiles, serving styles, and brewing methods, as well as coffee tasting notes. Furthermore, they can explain the beverage's history and place in Hong Kong’s coffee culture, helping educate consumers around the world. #specialtycoffee #specialitycoffee #coffeepackaging #packagingdesign #coffeeshop #coffeeroasters #coffeeroastery #roastedcoffee #coffeebeans #specialtycoffeeroaster #coffeepeople #roastedcoffeebeans #kahve #kaffeerösterei #kaffee #sustainability #sustainablepackaging #recyclablepackaging #recyclable

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