Why do we see H&M everywhere🤷 Because today's fashion conscious consumer loves fast fashion, cost effectiveness and branded options! I recently conducted a poll to understand this better. 🔹Over 80% of the respondents opted for a t-shirt associated with a premium brand, indicating a higher preference for quality and perception over price. This points to a shift from a price-consciousness to a value-consciousness. 🔹Whether influenced by brand image, trust in quality, or the signaling value of a brand name, it suggests that individuals are now inclined to invest in superior brands. This further emphasises on the importance of initiating brand building early on. After all the market leaders often aren't the first to enter the market but are the first to establish an image in consumers' minds, creating a recall in long term. #brandbuilding #fastfashion #marketing
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Explainer: Key takeaways from how M&S came back into fashion As British retailer Marks and Spencer (M&S) celebrates the recent 'glow up' of its clothing offering, Just Style investigates how its once tired fashion business is now hitting the mark with consumers. Marks and Spencer #glowup #m&s #JSDaily
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Offering a "try before you buy" service for fashion brands can distinguish a brand from others in a meaningful way. This kind of offering has the potential to elevate a brand's reputation, particularly in the context of marketing. In our latest blog post, we take a deep dive into the world of fashion marketing, exploring its essence, best practices, and the unique hurdles that marketers in this industry often encounter. Join us as we uncover the strategies that can help your brand make a lasting impact in the fashion landscape. Read more here: https://lnkd.in/g5KmpWp7 #ecommerce #fashionmarketing
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So excited to share this! Whether you are in the fashion industry or not, our MediaVision 2023 Fashion Industry Report is hugely insightful and gives just a sneak preview of what our Metis platform can do. The link to download is below, or I can send you a version directly if you drop me a message. I would also love to chat Metis with anyone who wants to find out more, so please do reach out! #demand #trends #fashion
Our 2023 Fashion Industry Report is live! This report explores organic search demand within the turbulent fashion sector throughout 2023 from January to November for both brand and non-brand. Where overall both sectors have fallen, we are still witnessing winners that have managed to solidify their standing in the fashion sector this year - whether it be through brand loyalty or trend interest, we delve into what has made these brands stand out and what consumers are looking for. Visit the link below to fill out the form, and receive our 2023 Fashion Industry Report. Look out for more coming soon too! https://lnkd.in/emZxTgZC
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DID YOU KNOW? Almost 60% of fashion brand consumers research about the brand’s sustainability and think that it is a key factor in their purchase decisions. The graphic below shows the result of the survey conducted by the University Center Varaždin in Croatia in 2022 focused on “The Impact of Fashion Brand Sustainability on Consumer Purchasing Decisions” with 263 consumers. Do you think sustainability in fashion is important for retailler brands like you? Let us know in the comments! #sustainablefashion #retail #woolbrand
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We published our Fashion Report last month, which looked at the scope of the Fashion Industry across the year. While many brands saw a decrease in search and spend activity, these brands saw a massive spike in activity throughout the year. Brands such as SHEIN, New Balance, Crocs, UNIQLO and Adanola had large search increases thanks to their successful campaigns and releases. Find out more about the trends that came into play, and what brands were capturing the attention of consumers in our Fashion Report, which you can download here: https://lnkd.in/emZxTgZC
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Crafted to empower and enlighten fashion professionals, the 2024 US Fashion Consumer Outlook is based on a nationally representative survey of US consumers and industry stakeholders. It delves into the intricacies of ever-evolving consumer spending across the mass-market, mid-market, luxury, and secondhand markets. Explore topics such as the major shifts that will define the US fashion market, the categories US consumers are planning to spend in, what motivates consumers to make purchases, and more. This informative narrative holds the key to connecting with and understanding your 2024 consumer. Download + Discover here: https://lnkd.in/g66fBU_H
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Fast Fashion: It's here and the youngest generation of tween fashionistas expects it - and it's killing the usual loyalty-based purchasing decisions that brands have come to know. Celebrity and trend-driven is becoming the norm, so what to do to increase your brand's affinity? Fashion brands need to delve into the intricacies of their customers' wants, desires, and needs. But the era of fast fashion demands not just this understanding but also it requires an agile realtime response. But how can a brand accomplish this? The key lies in maintaining a continuous connection with your customers well beyond the point of sale. Post-purchase engagement is no longer an afterthought; it's a strategic necessity. Additionally, crafting highly relevant messages delivered through permission-based methods is paramount. This personalised approach ensures that your brand resonates with your audience in a way that feels authentic and tailored to their evolving tastes. Stay ahead of the curve, stay connected, and stay relevant in the age of fast fashion with Delloop. #fastfashion #brandaffinity #getindelloop
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Excited to share that I can add "published author" to my resume ✒ The idea of consumer relevancy and brand success has always been of interest to me. What makes a brand engaging? What happens if their popularity takes a turn? And, how do brands recapture consumers' attention? With these questions in mind, I wrote a piece about 5 brands that have mastered the art of staying relevant. Check it out in the Bulldog Reporter!
When fashion trends change (and they usually do), brands struggle. Nike and Victoria’s Secret are two giant brands that are losing their vitality in the shifting marketplace. Here are 5 brands that staged huge comebacks that they can learn from. (Brynn Sandy, CTP) https://hubs.ly/Q02B_NSN0 #PR #BrandComeback #rebranding #PRtips
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Just as retailers and fashion brands adapt, so must their marketing partners. From sustainable procurement to campaigns that transcend channels, we draw on expertise and technology to stay a step ahead. It’s a commercial imperative we explore in our new blog. https://bit.ly/3wxIMn7
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Do you consider yourself a conscious consumer? Learn how to combat the negative effects of buying fast fashion through smarter, more ethical purchasing decisions and support of “slow fashion” brands. #slowfashion #fastfashion #luxurymenswear #americanfashion #fashionblog #retail #fashionindustry #americanluxuryredefined
Combating Fast Fashion with Slow Fashion - SAINT CROIX
stcroixcollections.com
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