We are thrilled to announce that Matthew Anderson has joined MONO as our new Head of Production! Simply said, Matthew has a proven track record of making sh!t happen. In his new role, he will partner closely with creatives and lead our busy production department with a shared mission to make legendary work that works. Welcome Matthew, we're so excited to have you! https://lnkd.in/g8AHSgtb
Influencer Relations & Experiential Marketing | MBA
What better way to celebrate the upcoming theatrical release of "Deadpool & Wolverine" than with a "Best Bubs Box" from Heineken Silver x Marvel Studios?
CNC Agency (Coffee 'n Clothes) partnered with The HEINEKEN Company to amplify their partnership with Marvel Entertainment around the film release and create a kit featuring limited-edition "Deadpool & Wolverine" collectibles that fans everywhere have a chance to win!
Check it out & enter to win your very own Best Bubs Box!
For every campaign, the PPM deck we create is the blueprint of the entire ad film. From story to costume, location to dialogues, the PPM deck helps us get on the same page with the client's expectations. Here are a few things my team and I at Good Fellas Studio follow, to ensure our clients know exactly what to expect even before a location is finalized.
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#advertising#campaign#adfilm#branding
#ThrowbackThursday
We were blessed to be hired to pickup the pre-production of BRAND’S® ad so it could go into production as scheduled and privileged to be hired for its production on set as well.
Our fierce…I mean strict…by that I mean efficient producer Lizzie Quinn independently reduced costs for the client by 3% within a tight allocated budget and completed the project 30% earlier than the assigned timeframe, all without compromising production quality, garnering high client satisfaction.
You can always trust her initiative to scrimp, I mean optimize resources, and wrap ahead of schedule for every project we undertake, all while maintaining the highest standards of excellence.
Here are snippets of the ad.
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No budget? No time? Contact us for miracles. You too deserve it.
#Brands#Lutein#Jelly#Advertisement#Advertising#Highlights#Filmmaking#PreProduction#Production#OnSet#BehindTheScene#ClientSatisfaction#Efficiency#HighQuality#ProjectManagement
So Toys"R"Us made an ad with GenAI (Sora). Is it any good? And what does it tell us about GenAI created ads?
Let’s start with the easy part. This is likely to be an effective ad for Toys "R" Us. It’s highly memorable, clearly linked to the brand, and looks to be driving a behavior change i.e. people are more likely to choose Toys R Us. All of this puts it well into the top third of our database. Ads that score here deliver on average a 21% higher sales lift than an average ad. That’s typically worth millions of dollars.
How does it work?
🧓 Nostalgia is often a good tactic, when done the right way. Too many brands think average people care about their history, which we don’t, but this was meaningful for many viewers who used to shop at the store. For more on nostalgia, see the incredible paper by Samira Brophy and Effie UK linked below.
🦒 Great branding. Not just brand on screen, but Geoffrey the Giraffe a key character and the Toys "R" Us brand central to the whole story.
🗞 It contains news. The Macy’s tie-in is important to people. Many viewers (myself included!) thought the brand had gone bankrupt and was no longer active. To think in Byron Sharp terms, the ad not only (re)builds the mental availability of a fallen iconic brand, but also informs of the physical availability of the brand in Macy’s stores.
Some will say that news = rational persuasion = not important for advertising. Nonsense. In fact, most ads aren’t exclusively emotional or rational, they are non-binary. What matters most is if it works, not how it works. The ‘how’ can lead you to rules and formulaic advertising that inhibit creativity.
This ad wraps up some interesting news in a warm, nostalgic hug, meaning you pay more attention and are more accepting of the message. But take out the Macy’s information, and this wouldn’t be so effective.
So the big question, is GenAI going to takeover? Not so fast. We can’t tell that from one ad. Our broader data, so far, would indicate that GenAI ads are slightly less effective than those made with human intelligence and real people exercising real creativity. More to come on this soon, in a broader Ipsos POV being authored by Diana Livadic
It seems this what we have here is a very strong ad, so strong it potentially overshadows the slightly creepy factor. Because don’t get me wrong, some people do notice it, but for everyone who says:
🗣 "Sorry to destroy the innocence of the ad; but I couldn't help but think that this kid was on an acid trip."
There are many more who say:
🗣"I liked the almost cinematic approach that it took and the sense of nostalgia in sort of inviting you into a new world of magic. It seemed and reminded me of the old Willy Wonka movie."
Always remember the first rule of Marketing, according to Mark Ritson. Market Orientation. You are not the consumer. In this case, for real people, production quality is secondary to the basics of good advertising.
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Did you know that the average production cost of a 30 second TVC in 2023 was £271,000?
Our team help our clients get twice as much video production for their money by following our process of better planning, production and post production.
Get in touch if you'd like to hear more and we can share our top tips guide for FREE plus relevant case studies too.
#videoproduction#tvc#advertising
🎬💰 Tired of seeing your advertising dollars vanish without the explosive results you were promised? Let’s talk about maximizing impact while minimizing costs. 📉✨
You’ve been investing in ad agencies that do a stellar job at planning, but then hand off the actual production work. This means paying multiple parties, which often inflates costs and dilutes your brand message. 🔄
Why not streamline? Enter Popart Films, a creative agency that takes you from strategy through to delivery, all under one roof. 🏠🌟 By consolidating the process, we eliminate unnecessary overhead, reduce miscommunication, and ensure that every dollar spent is aimed directly at enhancing our brand. 🎯
With Popart Films, you’re not just saving money; you’re investing in a partnership that delivers more punch, more clarity, and more bang for your buck. Let’s make your next campaign not just seen, but remembered with the sales to prove it! 🚀🎥
#AdAgency#CreativeAgency#CostEffective#PopartFilms#SmartSpending#MarketingStrategy#videomarketing#commercialads
Freelance Senior Content Producer & Puzzle Solver
1moCongrats Matthew and MONO!