Morten J. Sørensen’s Post

I'll let you decide... Exhibit One: A May 28th 2024, public review paints a troubling picture: "Purchased a bag which ripped apart on first couple of uses, the team has stopped responding and kept our original product since 3 months." This isn't an isolated incident. Exhibit Two: The data further reveals: → 87%+ disconnect in BALENCIAGA's customer touchpoints. → At a cost of over half a billion euros in lost customer loyalty and revenue. Imagine the potential if François-Henri Pinault and Kering's executive team invested just 140 hours to address these issues instead. The clear improvements could unlock €500M, driving significant growth and restoring shareholder confidence in the brand and Kering. If only they could see it... #StrategicDetective #CustomerExcellence #OperationalExcellence #LuxuryRetail #BusinessGrowth #ShareholderValue #Balenciaga #Kering #CustomerExperience #BrandReputation

Kering BALENCIAGA can we apply what the ancient Romans used to say “errare humanum est, perseverare autem diabolicum”? Or is it more “per aspera ad astra?” What do you think of this haute couture? Will this positively impact the brand and the group business? What shall we expect for results Q2 and Half 2024? Will sticking to this strategy prove the management is creating value and business around the brand? #brandmanagement

The making of Christian Dior Couture garments involves processes that blends traditional craftsmanship with modern innovation. From designing concepts, pattern making, fabric cuttings, assembly to fitting, adjustments, finishing touches & presentation. The whole process ensures each garments is a high-quality masterpiece. Dior's leather goods collections are made in Europe. Their shoes and ready-to-wear collections are manufactured in France and in Italy. Much of the world has slowed down but Christian Dior Couture haute couture production has continued in the homes of its talented seamstresses. While millions embrace teleworking, the artisan gowns have been skillfully created through the concept of ‘telecouture’. Made entirely by hand, the dressmakers traditionally spend hundreds of hours crafting the exclusive garments at the Dior workshop in Paris but have made the move to ply their passion for métier in their own homes. #dior #fashion #luxurybrands #educationalcontent #luxe #fashionmaking #fashionbrands #students #mastersstudents #internationalbrands #luxurylifestyle #diorbeauty #dior #paris #france #educationalcontent

Do you really know what Haute Couture is? If you think buying from a luxury brand means it’s Haute Couture, I’ve got some fun facts for you. Haute Couture isn’t just about the name or the price tag. For a piece to be considered Haute Couture, it must be 100% handmade, without any sewing machines, and require hundreds of hours of meticulous work. What you see in well-known luxury stores are Prêt-à-Porter pieces, which means 'ready to wear'. They’re produced on a larger scale and are more accessible. Haute Couture, on the other hand, is for an extremely exclusive audience and must be made within the golden triangle of Paris. Only a few maisons are recognized by the French Federation of Haute Couture. Chanel, Dior, Givenchy… these are the real Haute Couture houses where each piece is a unique, custom work of art. Fun fact: Did you know a Haute Couture piece can take over 700 hours to complete? It’s more than fashion; it’s pure art! So, next time you hear 'Haute Couture', remember: it’s more than just a name, it’s a tradition that demands perfection.

💡 Art, luxury, and fashion converged during this week's Haute Couture in Paris. Ever wondered how it all works? The designs showcased on the runway blur the boundaries between fashion and art, resembling exquisite artworks more than ready-to-wear garments. Let's explore the dynamics of haute couture and its synergy with the art world. 💡 During the runway shows, exclusive by invitation only audiences of buyers admire these unique pieces. 💡 Post-show, fashion houses open their showrooms for an exclusive clientèle of VIPs to schedule appointments and explore these creations. Clients can purchase pieces as displayed or request personalised adjustments. These runway pieces often command prices reaching thousands, echoing the allure of collecting fine art. Fashion is inherently more commercial than art, yet fashion houses balance it with ready-to-wear collections, which fund the creation of these meticulously crafted works of art. https://lnkd.in/dvArCYeA #businessoffashion #futureofconsumer #luxurymarket

Good to know

Haute Couture: Originating in 19th-century Paris, it epitomizes bespoke luxury, meticulously handcrafted by artisans for exclusive clientele. Each piece, a unique masterpiece, tailored to perfection and synonymous with prestige. 💫 👗 Ready-to-Wear: Emerged in the 20th century, it democratized fashion, offering stylish, affordable garments in standard sizes. Mass-produced with industrial techniques, ready-to-wear collections cater to diverse tastes and lifestyles, accessible through retail outlets worldwide. 👚 🌎 😍 Comparison: Haute couture exudes craftsmanship and exclusivity, while ready-to-wear emphasizes efficiency and accessibility. Couture offers customization, whereas ready-to-wear boasts variety and affordability. Each reflects distinct approaches to fashion, appealing to different audiences in the dynamic world of style. 💃 🎒

Exploring the Evolution of Haute Couture: From 17th Century Guilds to Modern Fashion Houses Haute couture, a symbol of high fashion and bespoke luxury, has deep historical roots dating back to the 17th century. Early French guilds established rigorous standards for dressmaking, allowing women couturières to craft exclusive garments for the aristocracy, while men tailors focused on attire for men and boys. This intricate network included various specialties, from lacemakers to embroiderers, highlighting the collaborative nature of the fashion industry. The 18th century saw a "clothing revolution" in France, driven by increased clothing consumption across social classes. Paris emerged as the epicenter of high fashion, with couturiers like Charles Frederick Worth redefining dressmaking by showcasing designs on live models, a precursor to modern haute couture. Worth’s innovation in combining bespoke tailoring with standardized designs paved the way for renowned fashion houses such as CHANEL ,Dior,and BALENCIAGA. The mid-20th century brought a new wave of talent, including ysl (Yves Saint Laurent) and Pierre Cardin , who established their own influential fashion houses. Today, haute couture continues to be a prestigious element of the fashion industry, often serving as a high-profile marketing tool for ready-to-wear collections and luxury products. While the cost of producing haute couture remains high, its allure significantly enhances brand prestige and visibility in the competitive fashion market. Fashion houses now leverage haute couture for strategic branding and publicity, frequently showcasing their creations at high-profile events like the Met Gala. As the industry evolves, the essence of haute couture continues to inspire and influence the global fashion landscape. #HauteCouture #FashionHistory #CharlesFrederickWorth #FashionRevolution #ParisFashion #LuxuryFashion #BespokeTailoring #FashionIndustry #HighFashion #FashionDesign #FashionInnovation #CoutureHouse #FashionHeritage #ModernFashion #FashionMarketing

Introduction to the Fashion World of Haute Couture What does Haute & Couture mean? The term haute couture generally refers to a specific type of upper garment common in Europe during the 16th to the 18th century, but that’s not what it means. Couture is French for dressmaking, while haute means high. So “high dressmaking”. These are garments created as one-off pieces for a specific client. What makes a piece of couture? Haute couture is the production of unique, handcrafted, high-end, custom-fitted clothing from start to finish. The focus here is on craftsmanship, and the attention to detail is simply mindboggling. Brief Couture History: Haute Couture started in France, but it was a concept born by an Englishman known as Charles Frederick Worth, who moved from London to Paris in 1845 and worked as a dress salesman. Worth’s legacy was the transformation of the clothing industry into what we might now call the fashion industry, and by sewing his name into each garment he produced, he was pioneering the concept of the fashion brand. By the 19th century, it had become a popular movement and by the 20th century, designers such as Jacques Doucet (founded in 1871), Rouff (founded 1884), Jeanne Paquin (founded in 1891), Madeleine Vionnet (founded in 1912), Elsa Schiaparelli (founded in 1927) continued to advance the movement and the world of haute couture. Today, we have some of the biggest 21st-century brands like Christian Dior, Jean-Paul Gautier, Schiaparelli, Ellie Saab, Valentino, Thom Browne and Zuhair Murad still championing the World of Haute Couture. If you've found this article enlightening and engaging, kindly express your support by liking and sharing it.