M-Squared | M^2’s Post

Knowing the strategies to clearly articulate marketing’s value, influence, and contributions to your board and executive team is a skill sharpened with experience. On Day 2 of our June advanced attribution masterclass, our invited speaker, Keary Phillips shared his insights on how to effectively communicate marketing’s contribution to the board and exec team. Don’t miss the highlights! Stay tuned for more from our June masterclass! Keary Phillips | CMO | TAG - The Aspen Group, Allstate, Fidelity, Discover, Angie’s list Learn attribution from M^2: https://lnkd.in/dzNenGcB #advancedattribution #MarketingInsights #masterclass

Today is Day 2 of the M^2 February Advanced Attribution Masterclass!  Madan Bharadwaj will dive into insights on shaping brand measurement strategy and leveraging post-purchase surveys in today's class. Join us for expert sessions with Paul Baumgarthuber and Eli Esagoff. Watch this space for daily bytes of attribution learning from class. #attribution #advancedattribution #geomatchmarkettesting #geotesting #triangulation #incrementality

"Witness the transformation as we propelled Nikul Shah to a remarkable six-figure pipeline and ignited a surge in new business revenue, all through our strategic and powerful organic approach. 💥 Swipe right to reveal the extraordinary results that left Nikul amazed! Dive into Nikul's awe-inspiring journey with us, where we masterfully converted impressions into a golden stream of revenue. 🌟 Garnering nearly 200,000 impressions, a value equivalent to a whopping $10,000 in ad spend, our ingenious strategies delivered unparalleled ROI that defies expectations. Nikul Shah's meteoric rise stands as a shining testament to the boundless potential of organic growth. 🌱 With zero expenditure on ads, he reaped an array of incredible benefits that have set a new standard for success. #SystemsIQ360 #SIQ360 #PatroyGordon #OrganicGrowthMastery #SixFigureSuccess #StrategicResults #ImpressionsToRevenue #ROIChampions #BusinessBreakthrough #SuccessStory #OrganicStrategy #EntrepreneurJourney #TransformativeResults"

"Witness the transformation as we propelled Nikul Shah to a remarkable six-figure pipeline and ignited a surge in new business revenue, all through our strategic and powerful organic approach. 💥 Swipe right to reveal the extraordinary results that left Nikul amazed! Dive into Nikul's awe-inspiring journey with us, where we masterfully converted impressions into a golden stream of revenue. 🌟 Garnering nearly 200,000 impressions, a value equivalent to a whopping $10,000 in ad spend, our ingenious strategies delivered unparalleled ROI that defies expectations. Nikul Shah's meteoric rise stands as a shining testament to the boundless potential of organic growth. 🌱 With zero expenditure on ads, he reaped an array of incredible benefits that have set a new standard for success. #SystemsIQ360 #SIQ360 #PatroyGordon #OrganicGrowthMastery #SixFigureSuccess #StrategicResults #ImpressionsToRevenue #ROIChampions #BusinessBreakthrough #SuccessStory #OrganicStrategy #EntrepreneurJourney #TransformativeResults"

🚀 In one-to-one ABM, it takes a village to drive growth. Understanding the perspectives of every member in your ABM village is vital to getting a full 360° view. Gather insights from your team to elevate your ABM strategy. Leverage your village for success! --- 👍 Like, share, and subscribe for more ABM insights! --- #ABMStrategy #SalesGrowth #AccountManagement

Why are the #PMWAwards important? Find out below from some of our expert judges - Nisha Ridout (Quantcast), Odhran C. (TikTok), Mihaela Mateescu (smol )👏 In performance marketing, every click and conversation counts. Let's celebrate those whose dedication drives our industry forward. Whether you've launched a standout campaign, introduced a new product, or want to highlight exceptional talent, there's a category for you! ➡ https://lnkd.in/eeXqF5Cm #performancemarketing #growthmarketing #leadgeneration

TEASER: YOUR ATTRIBUTION METRICS ARE BULLSHIT. Seth Matlins, head of Forbes CMO Network, is cool; like really, really cool. He's also blunt when talking about how we look at attribution. #digitalmarketing #forbesmedia #attribution

Thrilled to Have Attended an Incredible Performance Marketing Masterclass! 🚀 The session was highly engaging, insightful, and packed with practical strategies from industry experts. It was a perfect blend of knowledge sharing & covering everything. A well-organized and deeply informative program that left everyone with actionable takeaways to implement right away. Huge thanks to the amazing panelists and organizers for putting together such a fantastic event. Abdul Latheef | Shams Bonsai شمس بونساي Excited for Part 2! #PerformanceMarketing #DigitalStrategy #LearningNeverStops #MarketingMasterclass #upgrade

It’s time to build a new ABM campaign! But where to begin? Here, of course, with Propensity’s guide on how you can perfect your ABM campaign with each new cohort! Learn how to: Measure across cohorts Capture engagement Clean your account lists And more! That way, you’ll be guaranteeing your next cohort continues to drive ABM results. Find out everything you need to know about cohort prep here: https://ow.ly/HmBK50Qy0qC

In today’s competitive market, working with the right tools and targeting the right customer are essential strategies to increase revenue. A prime example of this approach in action is FC Bayern Munich, one of the world's leading football clubs. By delivering relevant, personalized fan experiences, FC Bayern has successfully accelerated their revenue growth. FC Bayern leverages advanced customer engagement tools to understand their fans' preferences and behaviours. Through data analytics and AI, they can create 1:1 personalized interactions that resonate with individual fans. Whether it's tailored content, exclusive offers, or customized merchandise, these targeted engagements keep fans deeply connected and invested in the club. This strategy not only enhances fan loyalty but also drives significant revenue increases. By focusing on delivering the right message to the right person at the right time, FC Bayern exemplifies how strategic customer engagement can lead to substantial financial success. In conclusion, adopting the right tools and focusing on targeted customer engagement can transform your business. Take a page from FC Bayern’s playbook: personalize your interactions, cater to your audience’s unique preferences, and watch your revenue soar. ⚽ #CustomerEngagement #RevenueGrowth #Personalization #FanExperience #CustomerExperience #DataAnalytics #MarketingStrategy #CustomerLoyalty #TargetMarketing #DigitalTransformation