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🔈 My Code is proud to present a powerful conversation around Latine Gen Z and the true definition of authenticity when reaching a demographic that craves trustworthy connections. Brands must move beyond surface-level representation and work to truly connect with the cultural cornerstones of this critical audience: food, music, fútbol, and family. ✨ Join us at The Female Quotient Equality lounge at Cannes, all are welcome and can register at the link below. https://bit.ly/3Vqq6Om Moderator: Alexandra Kennedy Panelists: Thatiana Diaz, Karina Cabrera Bell, Deborah Renteria, Javier Farfan #CannesLions2024 #Cannes #CannesLions #Marketing #Inclusion #Equality #Latine

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MacKenzie Green

Vice President, Social Media Marketing and Digital Innovation | Content Creation, Digital Analytics, Digital Marketing | I Help Brands Drive Conversions and Tell Their Stories

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