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Classic rookie lawyer mistake: focusing more on what you DO instead of who you HELP. People don't care about your fancy title - they care about their problems! The key is to flip the script and focus more on how you are uniquely positioned to help solve  your client's problems. Let your ideal clients know you deeply understand their struggles and educate them on the amazing results you are equipped to get them. **The result? ** MUCH higher conversion rates and a thriving practice! For more mistakes lawyers and law firm owners should avoid to have their best year yet, listen to the latest episode of The Law Entrepreneur! Part 2 on this topic drops this Friday! Listen everywhere you get your podcasts 😎 #MLA #TheLawEntrepreneur #lawyerlife #automation

Ronald Lindsay Murdoch-Oats

Business English & Communication Trainer

4mo

It's easy to forget that we're service providers, it's a challenge many of my clients deal with as well. Orientating our descriptions of our work and role in terms of the stakeholders, problems, and the solutions they provide is much easier for the stakeholder to immediately understand if your business is worth their time. Then it's just a question of price.

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