Naavik’s Post

Disney buys a $1.5B stake in Epic games and will create its own universe in Fortnite 🎢 Disney and Epic Games are partnering in what it could be a game-changer for a new "Disney Experience". This is not the first time both companies have collaborated as we've seen others successful IP collaborations in Fortnite With the recent success in the past months from Disney that reported a 49% increase in profits, this comes as a investment for the future. This is a clear example of how you have to adapt the new audience and gaming is the right market to promote your brands and IPs. Going to Disney World is great but not everyone can do it and much less on a daily basis. Creating this universe will allow players to do that and will open a huge number of new possibilities for Disney to engage with their current audience and the new generations. With the raise of more games going to live services, IPs and Brands have the perfect opportunity to access to new markets, engage new audiences and increase their visibility. This is just another example of what the future will look like and how the new "window display" is gaming! What are your thoughts about this new project? #fortnite #gamingindustry #gamingnews #licensing

🙌 Another inspiring move by Epic Games & The Walt Disney Company with Disney investing $1.5 billion to acquire an equity stake in Epic Games. ❓ What does this mean for Epic Games / Fortnite? We’ll see a lot of IP from Disney, Pixar, Marvel, Star Wars, Avatar and more flowing over the the Fortnite ecosystem in innovative ways. Don’t think of just skins but also new ways to experience movies/stories through interactive elements within the Fortnite ecosystem. 📺 This move shows that Fortnite is not just a game anymore but becoming an entertainment ecosystem or even a new form of social media. 🛠️ If you open up Fortnite right now, you will be greeted with multiple thumbnails of maps/experiences created by individuals or studios like ours. Very similar to how you see thumbnails on YouTube. By clicking on these thumbnails, you can experience the map by yourself or play with others. 📈 This move is exactly why we at Mapshot believe in the power of bringing brands to Fortnite. Instead of just showing your brand, users can interact with it and fully experience it. 🤩 Talking about Fortnite projects, we have 2 exciting ones launching in the very near future. I'll share more about that next week! #fortnite #ingameadvertising #ugc

Q1 2024 Games Investment Review Report Available! Q1’s $4.3B Over 219 Investments/M&As Marks a Positive Start to 2024 Excluding Microsoft’s $68.7B acquisition of Activision Blizzard in Q4 as an outlier, Q1 2024’s $4.3B across 219 investments and M&As nearly doubles Q4 2023’s $2.3B in value Despite game industry layoffs and business turmoil, investments and M&As show a return to cautious growth. When comparing Q1 2024 to Q4 2023, Q1 2024 is a significant decline (-94% in value and +13% in volume compared to Q4’s $70.1B across 194 transactions) but excluding Microsoft’s $68.7B acquisition of Activision Blizzard in Q4 as an outlier, Q1 2024’s $4.3B across 219 investments and M&As nearly doubles Q4 2023’s $2.3B in value, indicating a positive start to 2024. Keep reading: http://ddm.agency/GIRQ1242 #Technology #ArtificialIntelligence #Gaming #GameDevelopment #VideoGames #Entertainment #SocietyandCulture #GamingNews #ComputerGames

Today Epic Games launches 𝐃𝐚𝐲 𝐨𝐟 𝐃𝐨𝐨𝐦 in Fortnite, a special gamemode featuring the new Marvel Entertainment Big Bad. It's a move right out of the Thanos x Fortnite playbook from 2018 — can they replicate its success? When the blockbuster $1.5 billion The Walt Disney Company x Epic Games deal was announced, many thought it's greatest hurdle would be execution. But the real challenge? Speed. There were so many exciting things on the horizon, building on the path the LEGO Group was forging: new gamemodes, platform-level licensing, etc. But big stuff takes time, and hype needs action. Which is why it was so crucial that only 6 months in they announced a Marvel season at D23, hyping up Dr. Doom like Thanos before. Players needed 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨. Will it be as effective? Probably not. Because Fortnite's a bigger game than it once was. And where that first integration was a toe-in-the-water, there's an ocean of Disney/Marvel IP for players to play off now. It may take time to build a new villain (as it took time for Thanos before). But the results will be cumulative, and continue to prove the wisdom behind this deal for years to come.

The Walt Disney Company is investing $1.5B in Fortnite (a gaming platform with 70M+ active monthly users) But, why? According to Sensor Tower, Gen Z smartphone users in the US spend 71% more time on games than general users. In fact, Bob Iger, CEO of Disney, also agrees that Gen Z & Gen Alpha spend significant time on screen-based gaming. He believes that Gaming has become too popular to ignore. So he wants to be there as soon as possible! Now, their vision is to create a “new persistent universe” - A place where people can “play, watch, shop and engage”. However, Disney is the king of passive entertainment. But they've been less successful with interactive. Hence, this is where Fortnite steps in. The Partnership could produce a heck of an entertainment, engagement, and monetization mechanics than any movie ever could! #disney #fortnite #gaming

𝗗𝗶𝘀𝗻𝗲𝘆 𝗱𝗼𝘂𝗯𝗹𝗲𝘀 𝗱𝗼𝘄𝗻 𝗼𝗻 𝗴𝗮𝗺𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 $𝟭.𝟮𝗕 𝗘𝗣𝗜𝗖 𝗴𝗮𝗺𝗲𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽. Following LEGO's successful $2B collaboration with Epic Games on Lego Fortnite, Disney has now announced a partnership with Epic Games, investing $1.2 billion.   The investment will be Disney’s biggest endeavor into the gaming space, showing the huge potential they see in reaching Gen-Z and Gen-Alpha through the digital world.   This collaboration aims to create an all-new gaming and entertainment universe within Fortnite, allowing players to ‘play, watch, shop and engage with content, characters and stories from Disney, Pixar, Marvel, Star Wars, Avatar’.   Our Gaming Intelligence team has high hopes and expectations of this endeavor and only time will tell how much of a success this will be, and most importantly how it can be applicable to your brand. #marketing #gaming #fortnite #disney

Warner Bros. Entertainment's recent earnings remind us of the challenges in AAA game development. 🎮 During the first quarter of 2024, WB Studios experienced a significant 13% decline in revenue and a staggering 70% decline in earnings (EBITDA) due to Suicide Squad's underperformance in sales, resulting in a rough estimate of around $400 million. This stark contrast to the strong performance in the first quarter of 2023 with the release of Hogwarts' Legacy underscores the financial impact of underperforming games. 🎮 Two years ago, Square Enix lost around $200m on Marvel's Avengers and Guardians of the Galaxy, and it later sold the studio. 🎮 Even major franchises can lead to significant financial losses. The high risk associated with AAA games, often resulting in many misses among their releases, is why game publishers tend to favor live service games and microtransactions. This underscores the need for gamers to consider supporting games with smaller scopes that can still push boundaries, even if they risk losing $10 million rather than $200 million. Cheers Avihay 🕹 🎮 📱 #games #gaming #gamesindustry #gamingundustry #earnings #earningseason

Disney has invested $1.5 billion on Epic Games to develop new games in #fortnite https://lnkd.in/dgUFPTMf At MONOGRID we have long identified Fortnite as a very promising platform for #digitalcommunication and #digitaladvertising and last year we developed and launched DOLCE&GABBANA themed Fortnite #game and has been developing others #gamedevelopment #gamification #digitalagency #advertising #fashion #fashiontrends #fashiontechnology #technology #genz #genzmarketing

When Disney announced its partnership with Epic Games, people saw it as a calculated move to capture the attention of younger audiences. By aligning with Epic Games, The Walt Disney Company gains access to a state-of-the-art multiplayer infrastructure that, thanks to the capabilities of Unreal Engine, provides an expanding sandbox of worlds and mechanics. Fortnite has proven itself as a sophisticated platform, and this collaboration positions it as a key player in the rapidly evolving landscape of virtual environments. As the concept of the metaverse continues to develop, Epic Games’s approach to brand partnership deals and sets it apart as a leader in the space. This partnership also underscores a broader industry trend wherein gaming and virtual worlds are becoming increasingly central to media consumption. Disney’s $1.5b bet on Epic reinforces both companies’ positions as leaders in their respective fields.

Disney's $1.5 billion bet on gaming is a sign of the times. 🕹️ 2020: The global gaming market isn't just a hobby – it generated well over $150 billion in revenue.  📈 2021: Smart money followed and the industry saw a record $71 billion invested in gaming acquisitions and deals. ⏩ 2024: Disney's partnership with Epic Games (the creators of Fortnite) is about more than games. It's their stake in the future of virtual worlds. Why this matters: Disney's move signals that games have evolved. They're where we'll experience stories, hang out with friends online, and where the lines between the real world and the digital world will get super blurry. Think beyond 'games': Forget interrupting customers – now it's about virtual worlds where they socialize, purchase items, and define trends. This is where brands need to build a presence to be seen and heard.