🚗 [Sports Biz News]🇺🇸 NASCAR and ABB unveil new EV prototype and announce electrification innovation partnership👏
NASCAR and ABB, a global leader in electrification and automation, have announced the ABB NASCAR Electrification Innovation Partnership at the Chicago Street Race. ABB, as the first official partner of NASCAR Impact, aims to support NASCAR's strategic sustainability goals through electrification.
The partnership represents a significant step forward for NASCAR in its commitment to decarbonizing operations and achieving net-zero carbon emissions by 2035. ABB's expertise in electrification will help drive innovation across NASCAR’s operations, from EV racing technology to sustainable facility management.
Ralph Donati, ABB Executive Vice President, highlighted the importance of this collaboration: "ABB is a technology leader in electrification and automation, and we help customers globally to optimize, electrify and decarbonize their operations. The objective of the collaboration between NASCAR, ABB in the United States, and the NASCAR industry is to push the boundaries of electrification technology, from EV racing to long-haul transportation to facility operations."
The new EV prototype, unveiled at the Chicago Street Race, showcases the latest in electric vehicle technology. Developed in collaboration with NASCAR’s OEM partners – Chevrolet, Ford, and Toyota – the prototype features advanced components such as three STARD UHP 6-phase motors, a 78-kWh liquid-cooled battery, and regenerative braking. This all-wheel-drive vehicle, designed for road courses and short oval tracks, is a testament to NASCAR’s commitment to innovation and sustainability.
NASCAR's Chief Impact Officer, Eric Nyquist, emphasized the significance of ABB's partnership: "There could not be a more optimal moment in time to announce our first Impact partner than in tandem with the debut of the ABB NASCAR EV Prototype at the Chicago Street Race. ABB is an industry leader and will help in efforts to decarbonize our operations as we pursue achieving net-zero operating emissions over the next decade."
The NASCAR Impact platform, with ABB as a founding partner, is dedicated to sustainability, community engagement, and other social initiatives. By 2035, NASCAR plans to reduce its carbon footprint to zero across its core operations. This includes transitioning from fossil fuels to electric power, sourcing 100% renewable electricity for owned race tracks by 2028, expanding waste diversion efforts, and installing on-site EV charging stations.
ABB's involvement is crucial in providing the guidance, equipment, and support needed to achieve these ambitious goals, making NASCAR's operations more sustainable and environmentally friendly.
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Would love to help make a big impression at a launch event or a race! Floating holograms of electrified stock cars 😈