Native Land’s Post

Recently I caught up with our Shanghai-based Head of China, Julia Wang, in Hong Kong. We did a spontaneous video (first take and no edit) on how to run successful events for Chinese private clients and HNWIs in China. Here're Julia's top tips based on her recent successful events for our property developer clients in Shanghai: 1) Find a reliable and relevant partner (and influencers) who can help you invite quality guests 2) Find common topics and interests for the event that will gel people together and foster good engagements during the event 3) Find an exclusive venue to make the event more special 4) Have a good photographer to capture the memories. It's minor but Chinese people love photos! What will you add to the list? If you need help to run successful and engaging events for Chinese HNWIs and investors in China, HK, London and elsewhere, we can absolutely help. To your continued success, Sally Maier-Yip 葉運珍 ✨ 11K | China-Specialist Communications Consultancy #events #tips #China

How to make a mark in the Middle-East region? Read this insightful post to get started.

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗦𝘁𝘂𝗰𝗸 𝘁𝗼 𝗘𝗻𝘁𝗲𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝘀? 𝗦𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲… 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗣𝗥 𝗚𝗮𝗺𝗲 𝗶𝗻 𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁 When I think about the Middle Eastern market, the first word that comes to my mind is "nuance." It's a region where tradition meets modernity, and effective communication is how you weave that message into the cultural fabric. So, what makes #PR in this region unique, and how do you break barriers? Here's what I've learned. 𝗞𝗲𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁𝗲𝗿𝗻 𝗠𝗮𝗿𝗸𝗲𝘁: ☑ 𝗚𝗲𝗻𝗱𝗲𝗿 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀: In countries like Saudi Arabia, #PRCampaigns must navigate more conservative societal structures. Messaging that is gender-sensitive can make or break a campaign's success in these areas. ☑ 𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗠𝗲𝗱𝗶𝗮 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Media is often tightly controlled by governments. Forming strong relationships with local media outlets and understanding their specific regulatory boundaries is crucial for PR campaigns to gain traction. ☑ 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗥𝗲𝗹𝗶𝗴𝗶𝗼𝗻: Though Middle East is appreciably diverse, Islam is deeply embedded in the daily lives of majority of people. Communication strategies must respect religious sentiments, especially during festivals like Ramadan. ☑ 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻: Many Middle Eastern countries have strict regulations around media and advertising. PR campaigns need to navigate these rules with utmost caution. 𝗛𝗮𝘃𝗶𝗻𝗴 𝘀𝘁𝗮𝘁𝗲𝗱 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗺𝗮𝗻𝘆 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘁𝗼 𝗰𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘇𝗲 𝗼𝗻: ☑ 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲: The region boasts one of the fastest-growing digital populations, especially in countries like the UAE and Saudi Arabia. Social media influencers, particularly on Instagram and Snapchat, have a stronghold on younger audiences. ☑ 𝗛𝘆𝗽𝗲𝗿-𝗟𝗼𝗰𝗮𝗹𝗶𝘇𝗲𝗱 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Brands that weave local history, culture, or even national pride into their narratives find more acceptance. Foreign brands must avoid coming across as tone-deaf to local values and customs. ☑ 𝗟𝘂𝘅𝘂𝗿𝘆 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗽𝗽𝗲𝗮𝗹: Middle Eastern consumers, especially in the Gulf, have a penchant for luxury brands. Positioning premium products is about storytelling that appeals to aspiration and exclusivity. ☑ 𝗟𝗼𝗰𝗮𝗹𝗶𝘇𝗲𝗱 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Collaborating with Influencers with robust credibility, and those who understand the region's values, can fast-track brand acceptance. Breaking barriers in the Middle East means respecting traditions and engaging with a youthful, dynamic audience ready for innovation. 𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝗻𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁𝗲𝗿𝗻 𝗺𝗮𝗿𝗸𝗲𝘁? 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀. 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗮𝗿 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀.

U.S. businesses, are you ready to conquer the world stage? ... ...Knowing the art of brand communication in international markets outside the US can be your golden ticket. Let's break down the must-knows for making your mark globally 🔐 🌏 Southeast Asia 🌊 Spotlight Channels: Mobile ads, social media, and influencers who sway the masses. 🌟 Winning Factors: Go mobile, localize content, and win with local influencers. 🕌 Middle East ☪ Spotlight Channels: Social media, TV, and local events that capture the regional pulse. 🌟Winning Factors: Respect culture, highlight family values, and sync with Islamic calendars. 💶 Europe 🏤 Spotlight Channels: A mix of social media, traditional media, and digital marketing across diverse cultures. 🌟Winning Factors: Stress on quality, sustainability, and a regional flavor in your approach. 🌍 Africa 🦁 Spotlight Channels: Mobile ads, social media, and local radio with a strong community vibe. 🌟Winning Factors: Prioritize affordability, local language, and community engagement. In this global game, the secret sauce is tailoring your brand communication to resonate with the cultural symphony of each market. Get it right, and you'll hit the high notes of international success. 🚀 Ready to craft a global brand narrative that sings? Seek no further, Landelion is your guide to crafting communication strategies that travel well. #GlobalMarketing #BrandCommunication #CulturalIntelligence #Landelion #GlobalExpansion #SocialMedia #CrossBorderCommunication #SoutheastAsia #EuropeanMarket #MiddleEast #Africa

From Local Relevance to Global Resonance Back in the day, marketers and PR professionals largely focused on creating topical content that resonated within their own borders and audience. Fast forward to today’s digital world, the rules have transformed. Today, Donald Trump clinched the U.S. election win, and I’m certain we'll see Indian brands cleverly weaving this global headline into their messaging. The line between “local” and “global” is blurred, and digital platforms have created trends that have no boundaries. From a PR lens, this shift is fascinating. Global events now offer brands everywhere an opportunity to be part of a larger narrative — whether it’s to amplify brand values, tap into trends, or simply start a conversation. For marketers, this isn’t just about being “timely”; it’s about being relevant, bold, and connected to the world in real-time. Time to think bigger, respond faster, and stay agile in a world where news crosses oceans in seconds. #Trump

Chinese high-net-worth customers are often misunderstood, and marketing to them usually falls short! Did you happen to know? 🤔 There is a considerable shift in 'experiences' with reduced consumables spending. 🤔 Wealth is perceived not as financial capital but as experiential capital 🤔 More than 80% of HMW families are looking to send their children abroad from the age of 16 🤔 There are also over 500,000 expat Chinese in the UK – working professionals and families and over 170,000 students 🤔 HNW Chinese customers rely on customer reviews and testimonials whilst sourcing high-value purchases Yet, universities, property developers, retail, travel and hospitality brands are adopting the same marketing techniques to target, engage with and sell to HNW Chinese consumers as they did five years ago! If you want to find out how to use Chinese social media to target these HNW consumers, we are hosting an event on 2nd May in London. You will learn 💡 How to better understand these audiences 💡 How to plan winning social media campaigns 💡 How to deliver influencer campaigns that drive intent and sales To sign up, click the link below. ⬇ https://lnkd.in/eSW2_qEY If you have any questions, please feel free to let me know. See you there! 😁 Stan Chen Sophia Yu Stephen Pratley Rocky Chi Evonne Guan Emerging Comms #chinesesocialmedia #highnetworths #chineseconsumers #property #retail #education #travel

🚀 Ready to craft a global brand narrative that sings? Seek no further, Landelion is your guide to crafting communication strategies that travel well. 话题标签 #GlobalMarketing #BrandCommunication #CulturalIntelligence #Landelion #GlobalExpansion #SocialMedia #CrossBorderCommunication #SoutheastAsia #EuropeanMarket #MiddleEast #Africa

Are your influencer partnerships in Singapore on the brink of disaster? Shocking data from Emplifive reveals that 68% of brand-influencer conflicts stem from misunderstood local cultural nuances. Here’s how to save your partnerships: ☕ "Kopi Talk" Conflict Resolution: Don't rely on emails. Our AI shows that face-to-face meetings at local kopitiams reduce misunderstandings by 47%. It's not just about the caffeine—it's about context. 🗣️ "Singlish Contract Clauses": Incorporate Singlish terms in your agreements. Brands using local slang in contracts see 39% fewer disputes. Example: "Content must be shiok, lah!" 🎉 "CNY Sensitivity Training": Mandatory workshops on cultural events like Chinese New Year. Emplifive data shows a 56% decrease in faux pas for brands that invest in cultural education. 🏠 "HDB Heartland" Immersion: Send your brand team to live in HDB flats for a week. Companies doing this report a 73% improvement in understanding local influencer perspectives. Emplifive doesn't just provide data—our AI-powered platform helps brands navigate these cultural intricacies, matching you with culturally-savvy influencers and providing real-time conflict resolution suggestions. Ready to transform your influencer relationships in Singapore? Let Emplifive be your cultural compass in this complex landscape. #influencer #conflictresolution #singapore #brands #emplifive

𝐃𝐨 𝐲𝐨𝐮 𝐜𝐫𝐚𝐯𝐞 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐛𝐮𝐭 𝐝𝐫𝐞𝐚𝐝 𝐭𝐡𝐞 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐬𝐜𝐞𝐧𝐞? This masterclass is designed for introverts like you who want to connect with journalists and media influencers, but on your own terms. Karishma Tulsidas is a content strategy consultant with 15 years of editorial experience in the luxury and lifestyle sectors. She is the founder of Contente, a consultancy focused on bridging the gap between media and PR. As the former editor-in-chief of Tatler Singapore and Robb Report Singapore, she brings expertise in guiding editorial direction and facilitating insightful discussions. We’ll unpack how the media operates in today’s digital age and how to adapt your pitching strategies accordingly. 𝐀 𝐃𝐚𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐋𝐢𝐟𝐞: 𝐓𝐡𝐞 𝐍𝐞𝐰𝐬𝐫𝐨𝐨𝐦 𝐔𝐧𝐟𝐢𝐥𝐭𝐞𝐫𝐞𝐝: Gain a sneak peek into the world of journalists and learn what makes a story irresistible to them. 𝐏𝐢𝐭𝐜𝐡 𝐏𝐞𝐫𝐟𝐞𝐜𝐭: Craft compelling pitches that resonate with busy journalists and secure those media mentions. 𝐖𝐚𝐥𝐤 𝐚𝐰𝐚𝐲 𝐰𝐢𝐭𝐡: 🚀 Actionable tips for building rapport with journalists 🚀Frameworks for crafting strategic content 🚀 The knowledge to confidently navigate the ever-changing media landscape 𝐓𝐡𝐢𝐬 𝐦𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐢𝐬 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐟𝐨𝐫: ✌🏾Introverted entrepreneurs and professionals ✌🏾Anyone who wants to build relationships with the media and increase brand awareness ✌🏾Individuals seeking to position themselves as thought leaders in their industry Don’t miss this opportunity to gain the knowledge and confidence to share your voice with the world! Registration link ⬇️ (Currently we are almost running full) https://lnkd.in/gzEqezS2 #education #media #connection Tinted Wateva

How to build a global brand with a local soul?📌 I often get asked this question in panels at speaking engagements. I had many amazing use cases of how I help companies build global brands with a local soul. However, the most memorable one will be that of how I took Johnnie Walker China to local relevance through inspiring the next generation of GenZ progressives.  Throw back a couple years ago…. A group of marketers and the agency partners, were given a task to reignite the Johnnie Walker brand in China to double digit profitable growth. Johnnie Walker was a 2nd player, a challenger brand.🚶➡️ It was seen as an old man’s brand - one that my dad or uncle will drink. The GenZ says, it is not relevant in my life. At the same time, the China economy was ‘booming’. Chinese across all ages were seeking new knowledge, new premium experiences and they are willing to pay more for it.  The social media scene was starting to explode with all new forms of mobile content. We discover 2 amazing insights: ✅The young Chinese progressives want to be part of the nation’s conversations on progress. ✅ The Chinese across all generations want to acquire new knowledge and be in a position to show off their status through this knowledge. Through this amazing insights and lots of cultural immersion, we develop 2 bold initiatives: 📌The launch of the global first most exclusive premium Johnie Walker House experiences. In here, we bring the world of whisky from Scotland to China and   📌The launch of a Keep Walking Words of journey ( YULU) documentary video campaign of 12 CHinese influencers that invites the entire nation to participate. Both initiatives were launched with success. It established local relevancy ,yet stayed true to the global brand positioning. Not only that it inspires ideas that were exported globally. What did I learn from this experience? The top 3 tips of building a global brand with a local soul. →Finding a relevant macro and societal insight that can transform the brand narrative.  →Stay true to the global positioning, but reinterpret the positioning with local relevance, by finding a penetrating human insight that connects the cultural context, macroeconomics and drive differentiation in the competitive landscape →Be bold, courageous and lead a village of collaborators to win and transform together. The journey to get there requires resilience, patience and grit. The results are extremely fulfilling. Do you have a similar story to share? #CMOs #globalbrandlocalsoul #buildingbrandswithsoul #leadingwithsoul