Domenica Di Lieto FCIM’s Post

🌟 Why Chinese Social Media Matters 🌟 1️⃣ Reach a Global Audience: Platforms like WeChat, Weibo, and Douyin boast millions of active users, providing a direct channel to engage with the Chinese diaspora and investors interested in Australian real estate. 2️⃣Cultural Relevance: Understanding and leveraging the cultural nuances of Chinese consumers is crucial. Chinese social media allows agents to tailor their marketing efforts to resonate with this demographic, building trust and credibility. 3️⃣ Showcasing Properties: Chinese social media platforms offer rich multimedia capabilities, allowing agents to showcase properties through high-quality photos, videos, and virtual tours. This immersive experience is particularly appealing to overseas buyers who may not have the opportunity to visit properties in person. 4️⃣ Building Relationships: Establishing a strong online presence on Chinese social media platforms enables agents to foster relationships with potential clients, providing valuable insights and guidance throughout the buying process. 5️⃣ Content Localization: Tailor your content to suit the preferences and interests of your Chinese audience. This includes translating listings, descriptions, and marketing materials into Mandarin, as well as incorporating culturally relevant themes and topics. 6️⃣ Engagement and Interaction: Actively engage with followers by responding to comments, inquiries, and messages promptly. Building a rapport with your audience is key to establishing trust and credibility. 7️⃣ Strategic Partnerships: Collaborate with influencers and industry experts in China to expand your reach and credibility within the market. These partnerships can help amplify your message and attract a larger audience. #RealEstateAgent, #AustralianRealEstate, #PropertyInvestment, #OverseasProperty, #RealEstateMarketing

We break down the key differences between WeChat and Weibo to help you choose the champion for your brand. WeChat: Your Gateway to Deeper Connections ◽️Imagine an exclusive social club – WeChat fosters intimate connections with your target audience. ◽️Leverage features like groups and subscribed content to build loyalty, drive engagement, and create a thriving brand community. Weibo: Your Buzz-Worthy Platform ◽️Think town square! Weibo is a dynamic hub for generating brand awareness and sparking conversations. ◽️Amplify your message and reach a wider audience programmatically. Choosing Your Champion: ◽️Nurturing Relationships & Long-Term Engagement: WeChat shines! ◽️Spreading Brand Awareness: Weibo takes the lead! Don’t navigate China’s social media landscape alone! POLARIS+ is your expert guide. Contact today to craft a winning social media strategy tailored for the Chinese market! ➡️ #ChinaMarketing #SocialMedia #WeChat #Weibo #DigitalMarketing #POLARISPlus #PickYourChampion

U.S. businesses, are you ready to conquer the world stage? ... ...Knowing the art of brand communication in international markets outside the US can be your golden ticket. Let's break down the must-knows for making your mark globally 🔐 🌏 Southeast Asia 🌊 Spotlight Channels: Mobile ads, social media, and influencers who sway the masses. 🌟 Winning Factors: Go mobile, localize content, and win with local influencers. 🕌 Middle East ☪ Spotlight Channels: Social media, TV, and local events that capture the regional pulse. 🌟Winning Factors: Respect culture, highlight family values, and sync with Islamic calendars. 💶 Europe 🏤 Spotlight Channels: A mix of social media, traditional media, and digital marketing across diverse cultures. 🌟Winning Factors: Stress on quality, sustainability, and a regional flavor in your approach. 🌍 Africa 🦁 Spotlight Channels: Mobile ads, social media, and local radio with a strong community vibe. 🌟Winning Factors: Prioritize affordability, local language, and community engagement. In this global game, the secret sauce is tailoring your brand communication to resonate with the cultural symphony of each market. Get it right, and you'll hit the high notes of international success. 🚀 Ready to craft a global brand narrative that sings? Seek no further, Landelion is your guide to crafting communication strategies that travel well. #GlobalMarketing #BrandCommunication #CulturalIntelligence #Landelion #GlobalExpansion #SocialMedia #CrossBorderCommunication #SoutheastAsia #EuropeanMarket #MiddleEast #Africa

Mastering Marketing in China: The Importance of Online and Offline Strategies 💻📱🏙️ One of the key differences between marketing in China and Europe is the powerful combination of online and offline channels. WeChat Mini Programs 📲 allow consumers to compare products, make purchases, and engage with brands seamlessly. These programs are an “all-in-one” e-commerce solution that is indispensable for any business operating in China. Another platform that’s indispensable for reaching younger audiences is Xiaohongshu (Little Red Book) 📖💬. 🌟 Xiaohongshu: The New Hub for Global Businesses in China 🌟A blend of Instagram and Pinterest, is evolving fast! With many U.S. users shifting from TikTok, the platform is seeing a surge in activity. 📈 Key Trend: More ads are now bilingual (Chinese & English) to target both local and international audiences. To stand out even more in China’s dynamic market, 达人们 (key opinion leaders) and livestreamers play a crucial role in building trust and boosting product visibility. Partnering with these influencers helps brands connect authentically with consumers, creating a deeper level of engagement. Additionally, short, impactful videos that immediately highlight the value of your product are essential. Why? Because customers decide whether to keep watching within just 3 seconds. Seamlessly integrating your product into engaging video content ensures you capture their attention and inspire action. To succeed in China, businesses need to master both offline retail experiences 🛍️ and online engagement 📲—this hybrid approach drives real brand success. 💡 Quick Tips for China Marketing: • Be Fast and Dynamic: ⚡ Trends move rapidly; adapt your strategies constantly. • Leverage Influencers: 🌟 Build trust through 达人们 and livestreamers. • Video Is King: 🎥 Hook your audience in 3 seconds or lose them. • The Right Network: 🤝 A strong local network can make all the difference. • Blend Channels Seamlessly: 🌐💡 Combine digital and physical marketing for maximum impact. China is a market full of opportunities for those who can keep up with its pace. Let’s connect and make an impact together! ✨ 2025年蛇好彩 🐍✨ 恭喜发财 💰🎉 大吉大利 🍊🍀 #Entrepreneurship #ChinaBusiness #Xiaohongshu #味葆乐 #viopuragreens #Christina婷在中国

𝐊𝐎𝐋 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 : 𝐅𝐫𝐨𝐦 𝐋𝐢𝐯𝐞𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 👑 Which KOL Type is right for your brand ? ––––––––––––––– NEW SERIES : 𝘓𝘦𝘢𝘳𝘯 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘤𝘴 𝘰𝘧 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘊𝘩𝘪𝘯𝘢—𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵, 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘵𝘩𝘦𝘺 𝘱𝘦𝘳𝘧𝘰𝘳𝘮. 𝘞𝘦’𝘭𝘭 𝘢𝘭𝘴𝘰 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘒𝘖𝘓𝘴 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘧𝘰𝘳 2024. Not all Key Opinion Leaders (KOLs) are the same! In China, KOLs are categorized into different tiers based on their follower count and influence level. From Mega KOLs with millions of followers to Nano KOLs and Key Opinion Consumers (KOCs) with smaller but highly engaged communities, each type has its unique strengths. 💥 Here’s a quick breakdown: 👑 𝐌𝐞𝐠𝐚 KOLs:  The biggest names with over 10 million followers, great for massive brand awareness. 📸 𝐓𝐨𝐩-𝐓𝐢𝐞𝐫 KOLs:  Industry experts with 1 to 10 million followers, ideal for credibility and trend-setting. 👍 𝐌𝐢𝐝-𝐓𝐢𝐞𝐫 KOLs:  With 500K to 1M followers, they have a more targeted audience for higher conversion rates. 🤝 𝐌𝐢𝐜𝐫𝐨 KOLs:  Close-knit communities between 100K and 500K followers, known for trust and engagement. 🎯 𝐍𝐚𝐧𝐨 KOLs/𝐊𝐎𝐂𝐬:  Authentic and relatable voices with under 100K followers, offering genuine word-of-mouth marketing. 𝐁𝐨𝐧𝐮𝐬 𝐈𝐧𝐟𝐨: Curious about how KOCs differ from KOLs? 🤔 Check out the last slide to see why these trusted, everyday consumers are becoming a powerful marketing force in China! 👉 Next up: We’ll be diving into key numbers about consumer trust and how KOLs influence sales in China. Stay tuned for more insights! Follow us for more in our ‘KOL Insights’ series! 📈 #KOLInsights #MarketingInChina #InfluencerMarketing #DigitalStrategy #ChinaBusiness #KOLs #KOCs #ConsumerTrust #BrandGrowth

Cases like Nongfu Springs, Xiang Piaopiao, and the Fukushima incident are just a few examples showing how nationalism and patriotism can affect the business environment. In this sense, the rise of nationalist sentiments is becoming more of a business than a political discourse. The problem with nationalist sentiments is the distorted reward incentive system. The "herd effect" in China's consumer market is especially profound—those who control the internet traffic control the monetization, and often the nature of the traffic doesn't matter. It can be absurd, vulgar, and, often, the more controversial, the better. When influencers like the Truth-Teller Mao Xinghuo capitalize on such sensational events, the so-called patriotic moves also become a farce and prompt us to rethink the relationship between monetizing traffic and true patriotism. After all, nationalist campaigns won't become the sole reason driving consumer preferences. They may work a couple of times, but for sustained success, companies still need to invest in product development. However, the discussion of domestic products will persist and is increasing in China. As consumers increasingly focus on domestic products, such attention will also become a great catalyst for genuinely high-quality national products to shine through the next decade. https://lnkd.in/dDgsKMrr

🚀 Ready to craft a global brand narrative that sings? Seek no further, Landelion is your guide to crafting communication strategies that travel well. 话题标签 #GlobalMarketing #BrandCommunication #CulturalIntelligence #Landelion #GlobalExpansion #SocialMedia #CrossBorderCommunication #SoutheastAsia #EuropeanMarket #MiddleEast #Africa

As marketers, we are always analysing the market. A lot has changed in the ways we communicate and consume information in the past decade. How we trust people. How we think critically about the sources of information and our natural psychological leanings as human beings are current key topics. This is why I love research. And reports. They are never the full picture but by understanding and interrogating many of them, and how they were done, the full picture reveals itself. It takes the ability to see the big picture while understanding efficacy and nuance on the ground. Here’s a very valuable one, much needed, around the “influencer” space. Remember in PR, this is what celebrities have been used for, forever. Endorsement and advocacy is nothing new. The playing field has just become more diverse and nuanced. And accessible in many respects. What it lacks, is ethical regulation. Read: The price of South African influence https://lnkd.in/dBhBUNkU #Marketing #SouthAfricanMarket #InfluencerMarketing #SAStats #StatsSA #LocalResearch #SouthAfricanMedia #MediaRates #Influence #DigitalMarketing #PR #PublicRelations #SocialMedia #SocialMediaMarketing

Not thinking about going into China Don’t ignore it completely I work with many brands who are not ready to jump into the market So what are they doing…… ⭐️ Sizing the prize to plan for future market entry 💰 Assessing how much money they need to invest and the path to profitability. 🌱 Planting seeds – working with influencers to create initial grassroots buzz 🏡. Starting their own social channel on a China platform to educate about the brand Is this all too much if you don’t have sales channels in the market? This is the big debate. However with the Chinese consumers travelling again you need to look more holistically By engaging with consumers in China you will gain insights and customers to your overseas stores China premarket exploration is an important strategic project that can lead to an increase in sales now and in the future Comment “explore” below or Dm for an exploratory chat #China #Marketentry #PremarketExploration

𝐈𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐚𝐧 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧𝐥𝐢𝐧𝐞?🚨 Here’s why being on social media is non-negotiable: 🌟 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Put your brand in front of millions. 🎯 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Engage directly with your ideal audience. 🤝 𝐓𝐫𝐮𝐬𝐭 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠: Create loyal relationships with consistent interaction. 📊 𝐌𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Use insights to drive better results. 💡 Ready to elevate your social media presence? 💼 Connect with Traffic Venue Venue—We'll help your brand reach its full potential! LinkedIn LinkedIn China 领英中国 #SocialMedia #OnlineVisibility #TargetedEngagement #TrustBuilding #MeasurableGrowth #SocialMediaStrategy #BrandGrowth #ElevateYourBrand #TrafficVenue #AffiliateMarketing #Linkedin #DigitalMarketing