NATRUE - The International Natural and Organic Cosmetics Association’s Post

"The #cosmetics industry is undergoing a significant transformation with #environmentalclaims 🌿 taking centre stage. Green, sustainable #rawmaterials are products that offer the industry a great capacity for innovation 🔍 in line with the general need to move away from #fossilfuels. There is a clear opportunity for market growth 📈, however, this shift presents both opportunities and challenges for the industry" ⭐ Would you like to read more? Below 👇 you can find Dr Mark Smith's latest contribution to the #CNCRDJ e-journal 📰, which is the second special issue of the 2023 BEST Forum, focusing on #ESG and #sustainabledevelopment. 👉 Entitled "Green claims: Tools for #substantiation to support Consumers Transparency", this piece provides a comprehensive and detailed review of: - Global #trends in the #natural and #organic cosmetics sector 🧴🌻; - #consumerexpectations 🗣️; - The implications of #greenwashing ❌; - A review of the current #legalframework and changes to come ⚖️. #CACHCA #sustainability #naturalbeauty #naturalformulation #ChinaHealthCareAssociation #China

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