NATRUE - The International Natural and Organic Cosmetics Association’s Post

Its great to be at the World Private Label Expo in Amsterdam this year. More than 3000 companies and loads of innovative products on display. A couple of common themes and take outs thus far: 1. The need for strategic collaboration between value chain partners to grow share of value and volume is not optional anymore.. 2. Three Winning Innovation Ways to tap into rapidly shifting consumer needs: a) Self care and wellbeing - in particular @ Home occasions b) Resilience and Performance boost - at the intersection of nutrition and nourishment c) Social conscience and Real traceability - in particular maximising value addition at source 3. The ability to incorporate Tech and Data to fireproof your value chain is an absolute neccesity now #PrivateBrands Value Chain Solutions #worldofprivatelabel https://lnkd.in/detB9VAB

The rise of conscious consumerism is driving a virtuous cycle in the growth of “natural”products but increasing regulation around greenwashing and advertising standards continue to create new risks for retailers. Last week, I was delighted to host a panel discussion at the Naturally Good Expo in Sydney, exploring the challenges facing retail and providing some (hopefully) helpful insights about how brand owners can connect with end-consumers through authentic storytelling, transparency and traceability. Three key takeouts for manufacturers and brand owners of naturally good products: + Retailers want to meet the market. They want to sell products that their customers want to buy, but they are also bound by new and established rules that mean they will exercise caution when it comes to ranging products with claims that may be difficult to substantiate. + Retailers manage a range of legal, compliance and reputational risks with each sourcing decision they make - that may be acting as a barrier for natural products and brands getting to market - so derisk these decisions for buyers by knowing what’s in your product, understanding its providence and ensuring that the claims you’re making stand up to scrutiny. + Retailers are asking for more data and more evidence to support product claims - not because they don’t trust new or established partners but because of changing regulator and consumer expectations that mean product claims (particularly sustainability and environmental claims) can no longer be taken on faith. Thanks to panelists Olivia Hitchens, Stephen Early and Sarah Day for an insightful conversation and thanks to the event organisers for giving the Australian Retailers Association (ARA) an opportunity to engage in these important discussions.

🌟 What is the most important? the container or the content ❓ 🌱 Having worked in FMCG and luxury sectors, this question has always intrigued me. 🤔 Initially, I prioritized the content in my sales pitches, convincing clients that our products were superior in terms of benefits and quality, including sourcing premium raw materials. However, the container soon became a hot topic. 💥 🥛 During my time at Danone in the 2010s, we launched the "KISS" project (Keep it Simple and Safe) to produce new yogurt pots without extra packaging—a company-wide effort from supply chain to distribution! 💄 After 10 years in luxury, I witnessed the undeniable impact of first impressions. Packaging plays a crucial role in elevating the product and creating desire. ♻️ In 2024, sustainability and CSR policies drive us to higher standards in this field. 💬 From my participation at the "Edition Spéciale by Luxe Pack" salon, two key exchanges stood out: ✨ Jules Coignard from Circul'R discussed the importance of circularity and coalitions among companies in the same category—a powerful lever for change! ✨ My conversation with Rajiv Ranade from PA Consulting about their development of a paper bottle, which could soon replace our spirit and cosmetic bottles with a few more optimizations. 🌍 Our modern needs and desires for progress towards a more sustainable economy compel us to be demanding in both container and content. The future is ahead of us! 🏃♀️ #LuxuryPackaging #Sustainability #Innovation #CircularEconomy #BusinessGrowth #FutureForward ------ Thank you for sharing my passion for business growth through bold behaviours!

Excited to share some key takeaways from our recent market research! We explored new opportunities for our cleaning, skincare, and healthcare products, focusing on hotels, businesses, schools, and supermarkets. 🔍 Findings: High interest from boutique hotels, healthcare facilities, and international schools. Strong demand for non-toxic, affordable, and effective products. Great potential to expand our presence and enhance our marketing strategies. We're committed to delivering high-quality products that promote health, safety, and environmental sustainability. Stay tuned for more updates! #MarketResearch #BusinessGrowth #Sustainability #CustomerInsights

Just unpacked insights from Paris Packaging Week! Paris Packaging Week 2024 was a great success and witnessed an exceptional surge in attendance this year. Delving deep into the trends shaping the future of the beauty industry, we engaged in numerous insightful conversations with valuable industry players 🚀 Here are our key takeaways: 1️⃣ While some end markets continued their volume expansion in 2023, others failed to surpass the pre-pandemic levels. Adaptability is the key! 🔒 2️⃣ Value-added products held their ground with stable margins, but the race toward innovation is on. 🏃♂️ Strategic players are sprinting towards customer through enhanced product offerings. 3️⃣ Sustainability is the buzzword in consumer behaviour, yet product innovations are catching up slowly. Polymer, glass & fiber-based materials are still in the spotlight for the high value-added products with various decorations opportunities. 🌍🌱 4️⃣ Europe's heartbeat for the beauty market? Be in Italy and France. How about the American Dream? Companies are increasingly eyeing the vast opportunities in the US market with the emergence of the indie brands. 💄 5️⃣ Diversification is the name of the game. Companies are set to broaden geographic reach, expand product portfolios, and enter different end-markets. Organic growth is on the agenda, but get ready for a boost in M&A activity in 2024! 📈 Think global, but act local! 🌍 Exciting times ahead for the beauty industry! What trends are you keeping an eye on? 👀 Let's spark a conversation!✨ Tap into the unparalleled expertise of our team at MP Corporate Finance. Connect with us to arrange a meeting and learn more about our latest discoveries in the dynamic beauty industry. #parispackagingweek #beautytrends #industryinsights #businessinsights #MP #finance #mergersandacquisitions #investmentbanking #beauty #packaging #packagingindustry #packagingprofessionals #sustainablepackaging #packaginginnovation #packagingdesign #business #businessinsights

Announcing the 2024 Behaviorally PackPower Awards Spotlight Series, which recognizes excellence in packaging across three vital sectors: Tech, Health & Wellbeing, and Retail! Congratulations to the highlighted brands for their outstanding packaging achievements in the Health & Wellbeing sector: Hawaiian Tropic, Kleenex, Garnier, Colgate, and O Organics. These awards are a testament to the power of effective packaging design, a discipline that can enhance sales by up to 5% during that all important moment in marketing: the sales transaction. Want to learn more about what made these packs stand out and excel? Click here to discover their winning strategies: https://lnkd.in/dhrng5QH #wearebehaviorally #behaviorallyinc #insights #insightsindustry #marketresearch #packaging #packagingdesign #packpowerawards #awards

Breaking Barriers to wellbeing is what we do. It is not easy because we realize there are barriers to break ofcourse. Now it is time to explain why and what we do and what the impact is. You think toiletpaper with straw… so what? Our factory manager Martin Wiens from Mannheim explains. Read the whole story in the “Schoon magazine” at Albert Heijn this week. Essity is leading the way on sustainability in our category through alternative fibers (straw) so we can make impact on a broader scale without compromising on the highest quality standards (softness & strength). No bold empty claims, no greenwashing, but by changing the standards on a big scale in the market. That takes guts with a start up mentality. Go Essity! https://lnkd.in/e92eN59Z Thank you team Albert Heijn, Luc Smeets Ian van Dam Lara van Leeuwen Ico Van Rheenen Diederick Zwijnen Jasper Bosman in making this a big success story and coming to our factory (Ico & Jasper). I also want to thank the whole Essity team working on this, especially a big shout out to Christine Voorma making this happen. 👍 More sustainable news to come. We are on a roll 😉, stay tuned. #breakingbarriers #essity #albertheijn #leading #sustainability #fmcg #retail #toiletpaper #alternativefibers #innovation #edet #teamwork #relevancy

The lineup for our Insights Forum next week is complete! More info below ↓ See you there!

🌐 Exciting News in Beverage Innovation! 🚀 🥤 Coca-Cola's Sprite is making waves in sustainability and branding with a groundbreaking label-less trial! 🌱 🌈 In a bold move, 500ml Sprite and Sprite Zero bottles will sport an embossed logo and laser-engraved product info, eliminating traditional labels. 🌍 Currently on trial at eight Tesco Express locations in the UK, this initiative aims to streamline recycling by reducing packaging materials. 🔄 🌟 Javier Meza, VP Marketing, Coca-Cola Europe, shares, "This trial is a milestone for the industry, potentially reshaping brand communication." 🚀 The global pilot marks the first time both embossed logos and laser engraving are combined for a label-less bottle. 🌍 Coca-Cola's commitment to sustainability is evident, as this isn't their first venture into label-free initiatives. Similar trials were conducted in Asian markets, and label-free bottles for their Switzerland water brand Valser were introduced in 2022. 📈 The move aligns with Coca-Cola's broader strategy, as they globally unify the Sprite brand for maximum impact. 📊 Data from Kantar reveals significant household penetration growth for Sprite in 2022. 🔄 Join the conversation on sustainable packaging and the evolving landscape of brand communication! 🌱 Let's toast to innovation and a greener future! 🥂 #Sustainability #Innovation #SpriteLabelLess #CocaColaJourney

Shifts in consumer preferences are reshaping the beverage industry. Harald Reiss from Siemens highlights the current landscape: There's a significant pivot towards healthier, eco-friendly products. The scarcity of resources is undeniable and he emphasises that manufacturers are expected to come up with strong innovations for a sustainable future. Facing these challenges, producers are searching for solutions. 💡 Discover how industry leaders are responding to this shift and paving the way for sustainability at #drinktec. Join the conversation around a greener tomorrow. - - - - - drinktec is the world business summit for manufacturers in the beverage and liquid food industry. Be part of the international business platform for future-oriented business development and follow us on LinkedIn & Facebook! 🥂 SAVE THE DATE #drinktec September 15-19, 2025 in Munich https://lnkd.in/eyVbcWZC SAVE THE DATE #DrinkTechnologyIndia Oktober 23-25, 2024 in Mumbai SAVE THE DATE #ChinaBrewChinaBeverage Oktober 28-31, 2024 in Shanghai #sustainability #innovation #beverageindustry #futurefocused #liquidfood #nachhaltigkeit #resources #rawmaterial