NAVER Z (ZEPETO)’s Post

Karta launches a new NAVER Z (ZEPETO) studio! 🚀 “We’re thrilled to announce the launch of our latest expansion - our new ZEPETO studio. We see huge potential in the platform and the studio team we are building around Dominique Sosseh. Just like the other platforms Karta works on, ZEPETO has a passionate community with its own culture and expression that we can not wait to help our clients and partners connect with it in a meaningful way." said our CEO, Erik Londré. Zepeto is the largest Metaverse platform in Asia, boasting a user base of over 400 million and 20 million monthly active users. It's renowned for its vibrant virtual fashion marketplace, driven by a dynamic community of 3.6 million creators, having sold over 2.5 billion virtual items since its inception in 2018. Jungsuk Jay Lee, Chief Ecosystem Officer at ZEPETO, said: "The achievements of Karta in crafting outstanding Roblox experiences alongside K-pop artists such as Blackpink and Twice make me highly optimistic about their venture into ZEPETO. Their profound understanding of artists and their fan communities, combined with an adept approach to engaging the younger audience who grew up with games and virtual realms, sets the stage for continued success." If you want to learn more about Zepeto and what we are building in it, get in touch! 🙌 Read more here https://lnkd.in/dUkwviTv #metaverse #metaversemarketing #zepeto #branding #metaverseexperience #branding #karta #gaming

This is next level ticketing, great example of additional monetisation options! Beetlejuice Beetlejuice sets up a box office in Roblox The Future. Warner Bros., Fandango, and Roblox teamed up to build the very first box office within the game platform in support of the new Beetlejuice sequel. The move gives Warner Bros. new access to young moviegoers while giving Roblox a new ecommerce capability. Expect every major studio to give this experiment a shot… and potentially create unique experiences that give players the chance to win extra tickets or concessions. The digital juice is loose Warner Bros. wants you to buy a ticket for Beetlejuice Beetlejuice in any reality you’re in. Users 13 and up can purchase tickets for the movie within Roblox through the in-game “Escape the Afterlife” experience — a Beetlejuice-themed lobby that’s a portal to three immersive worlds. Ticket buyers will also get an exclusive Beetlejuice Beetlejuice avatar item that can be used within Roblox. However, users don’t have to purchase a ticket to play the immersive games. Hollywood has increasingly been turning to Roblox to reach younger audiences. Earlier this year, Warner Bros. turned a trailer for Godzilla x Kong: The New Empire into an interactive game. Most people who played the game reported that they had even more of a desire to see the movie (which turned out to be a big hit, btw). Warner Bros. knows that Beetlejuice Beetlejuice has one of Gen Z’s most beloved stars in Jenna Ortega. So, finding every way to reduce the friction for young people to buy tickets to see her or experience the IP is a high priority for the studio.

🚀 Exciting News! 🚀 We are thrilled to introduce Glider Studio—an exciting new venture born from the passion of two young graduates, Moin Khan and Gaurav Singh. What started as a deep love for gaming has now evolved into a mission to create, learn, and grow in the world of video game development. 🎮 At Glider Studio, we’re not just building games—we’re building the future of gaming. Our journey begins with a focus on mobile game development, but we have our sights set on bringing innovative experiences to every platform in the future. We believe in the untapped potential of the Indian gaming industry and are here to change the narrative. We want to show the world the creativity, innovation, and talent that India has to offer. The gaming community in India is growing fast, and we’re committed to creating unique experiences that resonate with players here and across the globe. 👥 Meet the Founders: Glider Studio was founded by two passionate gamers, Moin Khan and Gaurav Singh, who are eager to make an impact and elevate the gaming landscape. 🤝 Let’s Collaborate! We are excited to connect with fellow game developers, enthusiasts, and innovators. If you’re passionate about gaming or want to collaborate, feel free to follow us, reach out via DMs, or drop us an email at its.glider.studio@gmail.com. Let’s build something amazing together! 🌍 Innovate. Play. Elevate. #GamingCommunity #GliderStudio #GameDevelopment #Innovation #MobileGames #PassionToCreate #CollaborateWithUs #IndianGaming

Roblox is updating its marketplace to enable #creators to grow their business on the #UGC platform. Good news for attendees to #RDC2024!!! 1️⃣ Upcoming changes will allow creators to sell #avatar bundles–consisting of bodies, clothing, and accessories—in both #Marketplace and within #experiences themselves. 2️⃣ Roblox said the tweak represents a "big step forward for creators" and will debut in the "coming months." 3️⃣ Currently, it's only possible to publish and sell individual items in Marketplace and experiences, but Roblox claims the addition of bundles will make buying and selling a more "convenient" experience. #metaveremarketing Nodo Ivanidze #ugcgaming #ugc3d

This bundle announcement, is the latest in a series of #Marketplace alterations Roblox has rolled out in 2024. 1️⃣ In April, the platform opened up Marketplace creation to more users to create a more "personal, dynamic, and accessible" #storefront. 2️⃣ Since then, the Roblox #creator #community has crafted 22 percent more #3Davatar items and more than 4,800 new creators have joined the fold. Those newcomers accounted for 35 percent of total creator earnings in June 2024. 3️⃣ In April, Roblox also introduced new "economic levers" in the form of #dynamic price floors and publishing advances. It says those functions have made a positive impact, with the number of creators earnings 50,000 Robux per month increasing by 85 percent year-over-year in June 2024. 4️⃣ Total monthly creator earnings have increased 61 percent year over year. 5️⃣ In the past year alone, more than 7,500 of the 5.5 million U.S. creators monetizing on Roblox earned more than $650. 6️⃣ And it's not only new creators who are benefitting: In the existing creator community, original members of the UGC Program, have seen their total earnings growth accelerate from 30 percent year over year in March to 50 percent YOY in June. #metaveremarketing #ugcgaming #ugc3d Nodo Ivanidze #rdc2024

𝐓𝐡𝐞 𝐂𝐨𝐫𝐞 𝐌𝐞𝐜𝐡𝐚𝐧𝐢𝐜𝐬 𝐭𝐡𝐚𝐭 𝐭𝐨𝐨𝐤 𝐁𝐫𝐨𝐨𝐤𝐡𝐚𝐯𝐞𝐧 𝐟𝐫𝐨𝐦 𝟎 𝐭𝐨 𝟒𝟑 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐯𝐢𝐬𝐢𝐭𝐬. 🚀 🚀🚀 One of the most interesting things about Brookhaven is that it has no visible core loop. This means that as soon as the user hops into the game, the algorithm does not force the user to perform certain tasks, but rather allows the users to craft their own journey. Let's understand this better with an example. We have seen kids at a park. What do they do there? They run around, tag each other, and come up with their own games and stories. This tells you a lot about kids; all they need is the freedom to express themselves, and they can come up with the most creative ideas. Brookhaven mirrors this concept.  𝐈𝐭'𝐬 𝐥𝐢𝐤𝐞 𝐚 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐥𝐚𝐲𝐠𝐫𝐨𝐮𝐧𝐝 𝐟𝐨𝐫 𝐜𝐡𝐢𝐥𝐝𝐫𝐞𝐧, 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐛𝐨𝐮𝐧𝐝𝐥𝐞𝐬𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐚𝐧𝐝 𝐧𝐮𝐦𝐞𝐫𝐨𝐮𝐬 𝐟𝐫𝐞𝐞 𝐚𝐜𝐜𝐞𝐬𝐬𝐨𝐫𝐢𝐞𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐭𝐡𝐞𝐦 𝐛𝐫𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐢𝐝𝐞𝐚𝐬 𝐭𝐨 𝐥𝐢𝐟𝐞. Consider the intro screen of Brookhaven. As soon as any player opens the game and clicks on the "Play" button, they’re navigated to a screen that offers tons of customization options on the sidelines, but there aren’t any walkthrough manuals, NPCs, or taglines to guide the player. 𝐓𝐡𝐞 𝐠𝐚𝐦𝐞 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐬𝐮𝐜𝐡 𝐨𝐩𝐭𝐢𝐨𝐧𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐢𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐚𝐢𝐦 𝐭𝐨 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐲𝐨𝐮𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐈𝐧𝐬𝐭𝐞𝐚𝐝, 𝐢𝐭 𝐞𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞𝐬 𝐲𝐨𝐮 𝐭𝐨 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 𝐭𝐡𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞. The game promotes exploration by giving users cars, custom pets, countless avatar accessories, and much more for free. Such features ensure the platform remains engaging and encourages users to explore the map further. Exploration is the core mechanics of Brookhaven, and everything else revolves around it! 🔗 Read the full teardown of Brookhaven: https://lnkd.in/gZqZDzHz 🔗 → We build Roblox games and digital brand strategies at www.themetakey.com - reach out to learn more! → Follow Prithvi Raj Chauhan for more insights on #roblox #metaverse #gaming #genz #web3

🙌 The number of ways to become a Roblox creator just got even bigger. Roblox announced that its $35 million Creator Fund will go beyond games, empowering creators to push the boundaries with the creation of new innovative tools and offerings that better the player experience. 🤯   ➡️ Recently, the fund supported the independent studio Neura in the creation of Clip It, a short-form video creation tool for Roblox. 🚀The fund opens up a world of opportunities for not just creators but for brands. With the creation of new tools, like Clip It, brands have more to elevate their experiences outside of gameplay. As Roblox continues to empower creators to build the next generation of content, we can't help but wonder: What will these innovators create next? 📰 Read more here: https://lnkd.in/gi2r3Sh2 #roblox #gamingindustry #adtech #digitalmarketing #immersiveexperience #metaverse #gamedev #gamedevelopment #marketing

September 1st, 2006 — Roblox launched, with the dream that creating games should be as easy as playing them... Today, it's reached $𝟐.𝟖 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 in revenue, 𝟕𝟗.𝟓 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐃𝐀𝐔, and paid out $𝟕𝟒𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 to creators last year alone: Too often, people forget Roblox's age. To them the platform begins in the late 2010s, when it was exploding in size, handing out >$1 million pay-outs like candy, and becoming the apple of every brand's eye... But for a decade prior, Roblox was building the foundation for all this in relative obscurity — unlike Minecraft & Fortnite, it didn't have a core game to drive engagement, instead having opted for the riskier approach of leaving content to creators. Just shy of two decades later, it's clearly paid off — perhaps more than any could guess. 𝐀 𝐟𝐞𝐰 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬... 👾 Roblox is as old as YouTube 🔴 We often think of Roblox as building off of the video giant's success, but the two are actually of the same generation. In fact, though the Roblox platform first launched in 2006, the company was founded in 2004: over a year before YouTube in 2005. Both saw what was happening. In the 1990s, the internet was defined by forums — user-driven text/image platforms, where expression was limited to characters, formatting, & grainy pictures. UGC video & gaming were both easy jumps from there; one was just easier to implement. 🌱 The best time to build a platform? 10 years ago 🌳 The decade it took for Roblox to take off seems long — especially given how Minecraft & Fortnite got up & running in only years using a 𝐠𝐚𝐦𝐞 → 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 approach. By shipping a core experience, then opening it up to creators, they were faster to market and faster to scale. But as both have hit various snags in recent years, it's no coincidence Roblox is the largest & most lucrative creator ecosystem (and still growing ~20% YoY). No matter how fast things take off, at scale, the work of building a platform is unavoidable. So though the 2000s & early 2010s on Roblox may rarely be talked about: they deserve our thanks. ⏳ Roblox is aging up (literally) 👴🏻 Aging up has been a major goal for Roblox this year. As they explore physical commerce, immersive ads, and other means to increase LTV, an older audience will be key. And though they can attract one by building content that caters to them (as Fortnite has, with a core FPS game) they can also do so by retaining younger enthusiasts for a very long time (like Minecraft). In 2019, Mojang Studios released a report that the average age of their users was 24, which seems high until you realize the game had been out for a decade, making a 14 year old at launch 24 by then. Roblox may be older, but a majority of players came around 2016/7. If they can retain them, in a few years, we'll see the same. In UGC, creators, platforms, & players all grow up with each other. So a Happy Birthday not only to Roblox: but the players & creators who make it what it is.

The upcoming release of Beetlejuice Beetlejuice has landed on Roblox with [Beetlejuice] Escape the Afterlife. This experience is a first to our platform, giving eligible users the opportunity to purchase movie tickets through an integrated virtual Fandango box office. In Stephanie Latham's (VP of Global Brand Partnerships) words: “As we continue to test commerce, offering an opportunity to purchase tickets within the movie-inspired immersive environment is a way to explore a new consumer category and further engage users who are looking to purchase different types of goods they can enjoy off of Roblox. This is just the beginning as our vision is to enable brands and creators to turn their brand affinity and consumer engagement on Roblox into a seamless shopping experience for their new and existing audiences.” https://lnkd.in/gbTd4B_y

𝐑𝐨𝐛𝐥𝐨𝐱 𝐱 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 [In-game purchases with Shopify] 👇 Shopify becomes the first commerce platform in Roblox, giving the ability to a whole new world of integrations through real commerce in the every gaming experience in Roblox! Shopify team: "Commerce happens everywhere—from physical stores, to online, to immersive spaces. One of the most relevant places for digitally-savvy Gen Z consumers in the world right now is Roblox, where millions of creators pursue entrepreneurship through immersive content creation. Now, we’re unlocking a new channel for their ventures." A huge milestones to unlock the potential of native Roblox IPs, opening doors for the development of proper franchises with a seamless platform integration! Early stage integration 2025 🔥 → Buliding immersive experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #fortnite #spatial #thesandbox #uefn