NBCU Advertising & Partnerships’ Post

Victoria’s Secret & Co. brought back its Angels runway show on October 15th, premiering a highly anticipated event on Prime Video. Featuring top icons Tyla, Lisa and Cher, the show quickly became one of the biggest pop culture moments of 2024. Tyla alone generated $2M in Media Impact Value® (MIV®) through just four posts, while Lisa drew in $1.6M MIV from a single placement. These results underscore the immense influence of today’s social-first models, as each post turned into a significant piece of earned media. Beyond the models, the show’s overall MIV of $304.8M approaches New York Fashion Week’s SS25 total, spotlighting the significant role pop culture plays in shaping brand perception. Victoria’s Secret itself strategically harnessed social platforms, creating 16% of the event’s total MIV through Owned Media. This included a top placement worth $2.3M, showing the power of a well-executed content strategy. The results are clear: cultural relevance drives media value and brand loyalty. See how top brands are using owned and earned media to shape today’s marketing landscape—visit the Launchmetrics Content Hub to stay on top of these insights. #VictoriaSecret #FashionMarketing #MediaImpactValue #PrimeVideo #MarketingTrends #OwnedMedia #ContentHub #Launchmetrics

Reflecting on projects in 2024…⚽️✨ This year, together with our fragrance partners at COTY, BOSS teamed up with soccer (football!) stars #EduardoCamavinga, #PhilFoden, and #KaiHavertz to promote the special edition BOSS Bottled Triumph Elixir on TikTok. BUT -- our assets don't look like your traditional fragrance ads. Instead, we focused on authentic product integration, entertaining formats, and creative hooks that didn’t immediately scream “advertisement” -- like this staged BTS moment with Phil. The result? A campaign that was genuinely fun and engaging for the TikTok audience. Pushing product on TikTok can be tricky, but leaning into entertainment and authenticity will always be the winning play. Cheers to the team 🏆 -- Rachel Ersen-Reunis Nicolas Briceño Basile Theet Jason Last Nicole von Allmen Color Blind Films: Valtteri Jormanainen Salah Hadi and Kiosk Productions Ltd Thomas Klingenbrunner Sherif Sakr -Berg Fés - Buk Check out some of my favorites here: https://lnkd.in/gvwNGKHp https://lnkd.in/gzCptHGR https://lnkd.in/g_mtmdAK

John Lewis & Partners has brought back their iconic 'Never Knowingly Undersold' price promise, and based on our latest stats, this could be a game-changer for the upcoming Christmas shopping season 🎅. Here's what you need to know 👇 ❤️ In today’s competitive retail landscape, loyalty matters more than ever. 26% of British consumers said they feel more loyal to retailers offering a price match, and 43% mentioned it could sway them, even if it’s not the deciding factor. 🎁 With 19% already saying John Lewis' price promise has made them more likely to choose the iconic retailer over competitors, especially for high-value purchases like electricals, the shop floor is set for a busy Christmas at John Lewis. ✨  The return of the price promise isn’t just about deals—it’s about how shoppers perceive the brand. Now, two-thirds of Brits view John Lewis as the perfect blend of value and luxury, making it an attractive option for those wanting high-quality gifts without the hefty price tag. We can't wait to see how John Lewis & Partners shakes up this festive season with their price promise back in action. 👀🎄

There’s nothing like a powerful campaign or visual identity to inform and inspire action. At Given, we’re experts in creating purpose-led comm campaigns, creative platforms, and visual identities that work hard to raise awareness and shift perceptions. We’re proud to have helped the likes of Mars Wrigley Avon IKEA Waitrose & Partners and Napapijri bring their purpose to life through the use of data, strategy, creativity and innovation. Looking to activate your purpose? Get in touch if you’d like to learn more. #PurposefulMarketing #PurposeCampaign #SustainablePerformance

As we celebrate #PrideMonth, brands like Givenchy, BMW, and Adidas are leading the way with impactful Pride marketing campaigns. While concerns about appearing opportunistic or engaging in pinkwashing are valid, the potential for meaningful impact is significant. Here are some stats that highlight why Pride Month is crucial in modern marketing. 🌈📊 #InclusiveMarketing #PrideCampaigns #LoveIsLove

Reflecting on the whirlwind of April 💥 Our talents were thriving yet again! Teaming up with Levi Strauss & Co., Samsung Electronics, C&A, Hunkemöller, and much more. As we dive into May, here's a tip: successful collaborations now require more than just sponsored content; they involve genuine partnerships where brands align with the creator's values and community interests. Creators are becoming strategic partners in brand campaigns, contributing their creative input and expertise in storytelling to deliver more impactful results 🚀

Estée Lauder, the co-founder of the cosmetics company that bears her name, highlights the value of hard work and perseverance. Her quote serves as a reminder that dedication and effort are the true drivers of achieving goals, rather than merely wishing for success. " I never dreamed about success. I worked for it." _ Estee Lauder Watch My Episode on the Unlearn The Crap TV Show >> buff.ly/4bojshL #success #womensbusinessstrategist #workforit #businessgrowth

I am so excited to talk about Bridgerton's Season 3 marketing strategy which creatively leveraged social media, experiential events, and strategic brand partnerships, resulting in a phenomenal audience engagement. Here's how they did it: Content Teasers & Social Buzz: Exclusive behind-the-scenes glimpses on Instagram and strategic trailers kept fans buzzing for months. Experiential Events: Bridgerton brought the Regency era to life with the free "Bridgerton Promenade Experience" in New York. Strategic Brand Collaborations: Partnerships with brands like Kiko Milano (makeup), Republic of Tea, Williams Sonoma (tea sets & home decor), and Ladurée (Bridgerton-inspired macarons) expanded the Bridgerton universe beyond the screen, offering fans a chance to fully immerse themselves. Sensory Engagement: Bridgerton's partnership with Bath & Body Works wasn't just about products. The stores transformed into Regency-era sanctuaries, complete with floral arrangements and Bridgerton-themed displays. Embracing Inclusivity: Season 3 featured a plus-size actress in the main role, which is a refreshing step forward in body positivity and inclusivity on television. Bridgerton's marketing magic not only captivated audiences but also skyrocketed viewership records with nearly 45.1 million views for the first half of Season 3 in just a weeks time. Their marketing is a recipe for success, offering valuable lessons for any show looking to capture hearts and minds of their audiences. #Brandmarketing #Bridgerton #Multichannelmarketing

Another thought - perhaps rather than being brand led, customer led or focusing on the category, it's better to think about "what problem are we solving for the customer"? If a customer wishes to quench their thirst, we could provide a drink or alternatively watermelon or medication. If a customer wants to travel from A to B, we could offer a car or alternatively a form of public transport, directions to walk or an online video link. If a customer wants to be entertained, we could offer a movie, or alternatively a show, game, book or event. I agree that it could be limiting to think in terms of "category" only. I think a broader and possibly more relevant market could be reached by asking ourselves "what problems can our product solve", "who has these problems", "what is the journey they go on in order to solve that problem" and "what is the best place, time and strategy to intercept them on that journey to help them fix their problem". We might find the client's product falls into a few categories (not just one), and it might be possible to adjust the message, solution and call to action accordingly. Just another perspective Adam, if you want to consider a slightly different angle in your post.

I’m predicting who’s going to ultimately end up buying Summer Fridays. Let me explain. In case you missed it, Summer Fridays just got a huge growth equity investment from TCG. Details of the deal weren’t disclosed, but the co-founders apparently kept a lot of their ownership in the company. Summer Fridays exploded this year with their lip butter balm. The latter part of the Gen Z cohort flocked to SEPHORA to get their hands on the coveted balm, and the company’s projected sales for 2024 are said to be approaching $200 million thanks to the product. Summer Fridays has a really interesting position in the marketplace. They kind of straddle mass and prestige as well as skincare and makeup, which some have said is the future of the industry. So let’s talk about Tarang Amin. He is the CEO and chairman of E.L.F. BEAUTY And guess what? He likes to focus on future investments in digital marketing, product innovation, and acquisitions to increase and grow their portfolio. Under his leadership, e.l.f. made the strategic acquisition of NATURIUM for $355 million after only a few years in the market, and it was also started by a creator turned founder. While E.L.F has made huge strides in the last few years, they still lack a brand in their portfolio that targets Sephora customers. Summer Fridays would fill that gap while also being a brand that can easily be placed in other retail stores like Ulta (where many of e.l.f.’s products live today). So just wait, because if E.L.F doesn’t acquire Summer Fridays in 2-3 years, they’ve made a huge mistake. #consumerbrand #venturecapital #equity #investment #celebritybrand #creatorbrand #beauty #startup #BeautyIndustry, #InvestmentTrends, #SummerFridays, #InfluencerBrands, #PrivateEquity, #GlobalExpansion, #DigitalMarketing, #BeautyInnovation, #ProductInnovation