NeoReach’s Post

Hey Marketers. Want to see how influencer marketing can crush your goals? Look no further than Pepsi's “No Shakin' Carry Go” campaign. This campaign wasn't just about selling soda. It was about speaking directly to Nigerian millennials with content they actually cared about. They partnered with influencers, like musicians and comedians, people their audience already knew and loved. These influencers created relatable videos showcasing how Pepsi fit into their everyday lives - cooking, shopping, just hanging out. Fans loved it! Over 22 MILLION views and 76,000 user-generated videos later, Pepsi was the talk of the town (or should I say, the market). This campaign skyrocketed their brand awareness and engagement with Nigerian millennials. Why did it work? - Authenticity: People connect with real people, not just ads. Pepsi let their influencers shine. - Relatable Content: This made Pepsi feel like a part of the audience's lives. - Fan Participation: The user-generated video contest turned fans into brand advocates. Influencer marketing can be a game-changer, but it's all about strategy. Choose the right partners, create engaging content, and don't be afraid to let your audience join the fun. #QueenofSales  #salesprofessionals #womenleaders #socialselling #digitalsales #techsales

this year we are continuing our work with HelloFresh to promote their meal-kit delivery service. so far we have worked with influencers across the world to generate content for Instagram and YouTube. content creators showcased how they benefit from the ease and simplicity of cooking using HelloFresh meal-kits. our partnership with HelloFresh continues to generate global exposure for the brand. we are able to reach their demographic through working with carefully selected influencers that gain the attention of the brands required target audience. so far, we were able to exceed over 6.6 million engagements, creating a cost per engagement of £0.02! #uorconsultancy #influencer #influencermarketing #influencermarketingagency #digital #digitalmarketing #hellofresh #recipes #mealkit

Chipotle Mexican Grill in their hashtag #ChipotleLidFlip challenge on TikTok in 2020 exemplifies the importance of social media listening, understanding your campaign goal, and the effectiveness of influencer marketing. These are key aspects that all social media marketers can learn from as we move into 2024: Social Media Listening: • Organically posted an employee doing his signature move at the end of a line. • The Reel received millions of views on Instagram, the marketing team took note of this success. • Most importantly, capitalized on the employee's signature move by creating a UGC challenge. Understanding Campaign Goal: • Promote free delivery for Cinco de Mayo with the app. • Understood their biggest audience on the app was Gen Z. • Met Gen Z where they were, on TikTok! Influencer Marketing: • Utilized a trusted influencer. • Understood that influencers are more trusted than friends and family when recommending products. When given the choice to research a successful social media hashtag campaign, I naturally turned to my Chipotle roots. #influencermarketing #socialmediamarketing #socialmedialistening #usergeneratedcontent #generationz #chipotle #campaignoptimization #hashtagstrategy

Coachella is the "Met Gala for Influencers"... here's how soda startup poppi won Coachella by taking a different approach than any other brand: investing in ONE influencer (who's already created 50M+ impressions for them in 3 days) 🌟 Coachella is the largest festival in the country, attracting 650,000 visitors each year over 2 weekends, but more importantly, billions of eyeballs on social media (474.5K posts alone on TikTok under #Coachella). It happens just outside Los Angeles, the influencer mecca, so you see thousands of influencers make the trek every year... many in partnership with brands. In the past few years, brands have started investing in "Influencer Houses," inviting 5-20 creators to all stay in their branded house and create festival content, some being paid $10K+ on top of being invited. However, very few will invest in a full house/experience branded around a single creator because it's risky... however, it also helps you stand out in a sea of branded experiences. This is exactly what Poppi did this year by partnering with THE it girl influencer, Alix Earle (6.6M on TikTok). Last year, Alix brought in 119M impressions alone from Coachella, so there was some past success Poppi could rely on for their activation to celebrate the launch of their new "Lemon Lime" flavor at the festival. They branded their house "Coachearla" (a nod to Alix's last name) and flew out Alix & 5 of her friends on a private jet. The entire house was decked out with Poppi -- decals on mirror for selfies, Poppi lemon lime sodas on every table, branded pool floats, tinted green windows... the whole works. And at the center of Alix's trademark "get ready with me" videos, she had a Poppi in hand talking about the brand organically. In the first 3 days alone, Alix's videos already have 50M+ views, and everyone is talking about Poppi. When other brands zig... it pays off to zag 💫 #coachella #brandstrategy #influencermarketing #eventmarketing #creatoreconomy #contentcreator #contentcreators #socialmedia #socialmediamarketing #brandmarketing #socialmediamanager #businessnews

🌟 Revamp Your Restaurant Marketing with TikTok! Looking to elevate your restaurant’s marketing game? Discover how TikTok can be your secret weapon! 🚀 Blog Post Alert: Innovative TikTok Marketing Strategies for Restaurant Success 👈 Dive into our latest blog post and explore game-changing strategies like: Trend-Jacking – Tap into viral trends and showcase your restaurant’s unique vibe! Behind-the-Scenes Sneak Peeks – Build trust and authenticity with your audience. User-Generated Content Contests – Engage your customers and amplify organic promotion. Collaborate with Influencers – Reach new heights by partnering with local influencers. Interactive Menu Showcases – Make your menu the star of the show with engaging TikTok features. Don’t miss out on these cutting-edge tips to boost your restaurant's visibility and customer engagement! ✨ 🔗 Read the full blog post here: https://lnkd.in/eYZnJfFE #RestaurantMarketing #TikTokStrategies #SocialMediaSuccess #FoodieFun #MarketingTips

🧐 Influencers and Spirits: How Micro-Influencers are Shaping Beverage Choices 🧐 Micro-Influencers, who command a follower count ranging anywhere from 10,000 to 100,000 on popular Social Media platforms like Instagram, are playing a pivotal role in shaping consumer choices in the beverage market. Through their posts, stories, and reviews, these Influencers share their experiences and opinions about different beverages, subtly influencing their followers' preferences and purchase decisions. With their authentic content and high engagement rates, they're transforming the way Brands connect with consumers. In our latest blog, we'll delve deeper into the rise of micro-Influencers in the beverage industry and how they're shaping consumer choices. 🔗 https://lnkd.in/gW3UJ6p9 1. Micro-Influencers in the Beverage Industry 2. Practical Tips for Leveraging Micro-Influencers 3. Influencer-Founded Beverage Brands 4. Top Beverage Influencers to Follow (@danielwellington , @ASOS , @neoncoat) https://lnkd.in/gW3UJ6p9 #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMedia #DigitalMarketingAgency #DigitalMarketing #Marketing #InfluencerMarketing #BeverageIndustry #BeverageAlcohol #BevAlc

We got Kellogg Company over 5 million impressions without ONE macro influencer. Why? Because the power of the nano & micro influencer is on the rise & under utilised. Last week we visited our client Rui Frias at Kellogg Company to present the results of our most recent campaign. Rui had a fantastic idea 💡 “Shall we send 11 boxes of cereal to 200 influencers to increase knowledge and reach of Kellogg’s products, and in return, increasing basket size from shoppers” YES, LET’S DO IT!!!! We then sent 2,200 cartons of cereal off to 200 nano & micro influencers. Which resulted in: A 95% post rate. 835 pieces of content (UGC) Over 5 million impressions. FIVE MILLION!! Nano and micro influencers are where it’s at!! When brands relinquish control and let the creators create…. MAGIC Happens!!! Can’t wait for the next campaigns with Kellogg’s and Pringles this year!!!! Watch this space. EXCITING!!!!!! Kellanova Pringles #influencer #marketing #ugc #brand

Dear Influencer Marketing Managers, It’s time to consider Lemon8 as an alternative to Instagram. Wanna secure a raise? Add a Lemon8 section to your Aspire influencer submission portals! Lemon8 makes building an authentic community fun and interesting for creatives - from beauty to booktok, parenting tips and restaurant reviews. Now, this doesn’t mean we want to plaster ads all over our account. But this will be good for brands sending PR, seeking long term active brand partners, and see what people are interested in. ALSO each post can be linked natively to TikTok and reach even more people should you be looking for paid partnerships for TikTok or to link to TikTok shop. Bytedance definitely pushes its own platforms when it comes to TikTok (CapCut and Lemon8) so it would be wise to look for rising influencers who use these 3. TAP IN to some of my fav fellow creators who got in early and are still thriving such as: tianavee dr.kendrabooker thalialeblanc cuurlycoco macysnook jackiiemaarti andrearenee rayana.smith lindseyburt arina.negishi just to name a few… so what are you waiting for? find the next “it girl” on Lemon8 #lemon8 #instagram #tiktok #bytedance #influencermarketing #influencers #contentcreators

𝗛𝗼𝘄 𝗛𝗼𝗻𝗲𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝗲𝗱 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Honey, a coupon browser extension, has built a strong social media presence through influencer marketing, especially on YouTube. In 2020, Honey worked with 56 influencers and sponsored 63 videos, providing influencers with their own "Join Honey" links for viewers to join for free. Honey stood out by strategically integrating their ~60-second ads within the influencers' videos, rather than at the beginning or end. Check out this video by MrBeast, which has over 2M views. It’s engaging and encourages the audience to give Honey a try. Honey collaborated with top YouTube influencers such as The Ace Family (18.8M subscribers) and MrBeast (100M subscribers). Their best-performing sponsored video was with PewDiePie in September 2019, attracting 59 million views. 𝘾𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙎𝙩𝙖𝙩𝙞𝙨𝙩𝙞𝙘𝙨: Appeared on 100+ podcasts Featured on over 400 YouTube channels Drew 60M+ total views on YouTube 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: ✅ Instead of in-your-face ads, come up with creative ways to showcase your brand so it doesn't feel intrusive and annoying to your audience. #InfluencerMarketing #YouTube #Honey #DigitalMarketing #BrandBuilding #MarketingInnovation #day10ofchallenge #ViralCandyMedia