New Belgium Brewing’s Post

#Pride is less than a month away, and once again the haters have ramped up their campaign against businesses such as Target from selling Pride merchandise, and one again some of my fellow members of the #LGBTQ community are complaining about these companies apparently backing down from the haters. My question to those members of the LGBTQ community who complain about #Target and other companies shifting their policies towards selling Pride merchandise is what should a publicly traded company do to protect it's employees and property from some Trumpanzee wearing a MAGA hat two sizes too small so it doesn't cover the point on their head from potentially causing harm to their employees or property? Do you really expect a Target employee who's paid minimum wage to stand up to and possibly take a punch or worse by some attention seeking knuckle dragger who's recording their stomping a styrofoam Pride display just so they can get some views on YouTube? The responsible answer to my question is "NO!" One solution to the problem which I am suggesting to the LGBTQ community who want to purchase Pride merchandise from a business which is trying to deal with haters while both protecting their employees and property, as well as showing some support by offering Pride merchandise is, if possible, purchase Pride merchandise from the business's web site if it is offered. To that end here is the URL to Pride merchandise being offered by Target: https://lnkd.in/g7a8AzCi You can also purchase Pride merchandise from local businesses as well, to show your support of their supporting Pride. While you may not be too happy with the solution I am proposing you can take some joy from the fact it is a potential solution the haters, and it helps keep hardworking employees safe from harm, and more importantly it sends a message to the haters that they can't stop Pride or keep the LGBTQ community from celebrating Pride. I may or may not get some negative remarks from other members of the LGBTQ (or trolls pretending to be members of the LGBTQ community 😉 ), but I take pride in offering a solution to keeping Pride safe, and to show the haters the LGBTQ community can out whit them without too much effort. PS: Also consider that complaining about companies like Target shifting their policies regarding Pride is also what the haters want. PPS: Hate is bad for #business. Stand up to it or find ways around it. #LGBTQCommunity #AcceptanceMatters #NoToHate

While some marketing tactics have become commonplace during Pride Month, true inclusivity requires a deeper and long-term commitment. 👉🏾Swipe to see our actionable tips for crafting impactful Pride Month campaigns that go beyond surface-level gestures. Want more insights? Read the full blog at this link, and let us know: Which brands do you think have successfully championed the LGBTQIA+ community and its history during Pride Month? https://lnkd.in/g_czVUiJ #PrideMonthMarketing #InclusiveMarketing #AuthenticStorytelling #LGBTQIARepresentation

JND Legal Administration, support that is superficial is getting called out these days. Supporting the LGBTQ+ community requires more than making a post and supporting gay white men… you’ve still got to work on eliminating racism and sexism in your workplace before you can be any kind of positive ally. Yes, I know Jennifer Keough and Neil Zola (who has either removed his profile, or is a sexist and racist coward who blocked me) don’t care. However, Jen seems to care about her social media image and Neil seems to care about liability. A push on both could help towards change. Holding yourself to the standards of Seattle would help your social media image, reduce liability, and if done correctly, would increase both morale and productivity. There’s a reason most business people in Seattle see taking care of your employees as a no brainer, common sense approach. #JNDLegalAdministration #classactions #civilrights #toxicworkenviroment #seattle #LGBTQ+ #alphabetmafia #neilzola

Thanks to Hugo Greenhalgh and Openly for this piece on our new report, "The Investor's Guide to LGBTQ+ Inclusion"

Brands coming out at Pride is more vital than ever 🌈 For a long time, many queer people have directed understandable scepticism toward brands and businesses’ involvement in Pride festivities, whether it be marching in parades, hosting panel discussions or releasing limited edition products. Regardless of this, there’s no questioning the impact that visible mainstream allyship can have. For example, a Tesco Express donning rainbow flags including in its most rural of stores, or Virgin Atlantic releasing an all-inclusive travel ad ✈️ Until recently, it felt like brands and businesses were part of a proactive wider effort to change hearts and minds. They were setting precedents and, loudly and proudly, telling customers and consumers that queer people are deserving of equal love, respect and safety. Today, it feels like that’s shifted. Instead of these brands moving the dial on the public, we’re starting to see examples of them being bullied out of their efforts by loud (and very online) minorities of bigots, in particular transphobes. The latest high-profile example of this is Target in the US, who moved their Pride displays from the front to the backs of stores after conservative activists vandalized them. Target has since confirmed it will be scaling back its Pride activities for 2024 🎯 At a time where so many of our media outlets and ‘leaders’ continue using LGBT lives to sell stories, stoke division and act as political footballs, it’s more important than ever for brands and businesses who declare themselves inclusive to come out and Pride (and beyond) stand up for us publicly. #pride #pridemonth #pridesponsors #brandsatpride #pridepartnerships #pridecampaigns

What better way to kick off #PrideMonth than celebrating the LGBTQIA+ community and the many contributions of leaders from across Greater Boston making change for a more equitable and inclusive Commonwealth?   Our team had a great time at the Boston Business Journal Business of Pride event last week, and we look forward to joining other festivities throughout the month (and year-round).    The event was also a reminder of how, each year, more companies are adopting communications (and marketing) campaigns to demonstrate allyship. The most successful of those are ones that reflect authentic actions to advance LGBTQIA+ priorities and celebrate team contributions. That's why we wanted to re-share these five things to keep in mind for successful campaigns that support LGBTQIA+ rights movements and promote self-affirmation, dignity, equality, and increased visibility of this community.   https://lnkd.in/e8HHGAXV

Two great points I learned from Brooks 2023 Corporate Responsibility Report: 1. Responsible Sourcing's Objectives: trace our supply chain, respect human rights, ensure environmental compliance. 2. DEI Efforts: EDI workplace, representation of all who run, EDI in the run community. Oh, maybe a bonus point: The internship program is pretty cool :)

🌈 Discover unique insights and strategies for engaging LGBTQ+ consumers in today's market! This article explores the balance of risk and reward, providing valuable tips for brands seeking authentic connections with the community >> https://bit.ly/4bScTFb #LGBTQMarketing #InclusiveBrands #SustainableBusiness

The closure of a critically acclaimed restaurant in St. Louis due to Missouri's anti-LGBTQ efforts highlights a troubling national trend that does not make sense when you consider many human traits are out of our control. This past year I was on a kayak tour of La Jolla Cove where our guide was telling us about the coastal wildlife. He told us a little fun fact about sea lions as they were swimming by our boats: close to 20% of them are gay. I found this interesting because sea lions are not scrolling TikTok, reading banned books or streaming tv shows to influence this "behavior." Around 1% of the world has special needs like my son Hugo. Less than 3% of adults have ADHD like me. We were born with these rare genetic traits. Society has learned to work with/accept our differences. Wouldn't you want society to do the same for you/your family? Humans historically have a bad habit of criticizing things they do not understand as a defensive mechanism. In 1997, a Gallup poll found 27% of Americans were against same-sex marriage. Today, 71% support it. What caused such a drastic change in public opinion in less than 30 years? Acceptance. America 🇺🇸 is a better place because of our diversity. We need to stand for equality. #diversity #acceptance #humanity #lgbtq #equality Rob Connoley State of Missouri The James Beard Foundation

Explore the latest trends reshaping marketing strategies in our Insights Navigator: 5 Trends Reshaping Marketing Strategies. Here's a sneak peek at what you'll discover: 1️⃣ Embracing South Africa's Youth Culture: Learn how KFC's Play Braam Concept Store is revolutionizing experiential dining and customer engagement. 2️⃣ Rethinking Packaging for a Greener Future: Discover The Coca-Cola Company's Sustainable Sprite Bottles initiative and how prioritizing sustainability enhances brand appeal. 3️⃣ Tapping into Cultural Trends: Explore McDonald's Anime Campaign and how staying culturally relevant boosts consumer connections. 4️⃣ Empowering Activism through Limited-Edition Sneakers: See how Humanz x Riky Rick Foundation collaboration is making a positive impact through fashion. 5️⃣ Championing Diversity and Inclusivity: Learn about Procter & Gamble's Gable Initiative and its support for the LGBTQ+ community. Download our Insights Navigator today to stay ahead of the marketing curve and navigate the currents of change with confidence. https://lnkd.in/dxvX26Sn #InsightsNavigator #Trends #MarketingStrategies #Marketing