Randle Communications’ Post

If you’re giving a talk or speaking on a panel at RSA, your PR team will pitch the topic and invite reporters to attend. Even if it doesn’t result in coverage, it puts you on their radar and gives you credibility as an expert. Next time they cover that subject and need a quote, they’ll know who to come to. Wanna grab a coffee at RSA to see how else to boost brand awareness? Give us a holler: https://buff.ly/3JDAhcT

Feeling excited to be sat amongst the PR Jury for The Drum Awards 2024. Not my first time in this position, so it got me thinking about what I typically look for in an award-winning entry. I'd say I split it up into 4 parts:  1️⃣ Creative difference. Is what I'm seeing something new and clever? 2️⃣ Having an integrated approach. Does the entry include a strategy or activation that goes beyond traditional PR or comms? 3️⃣ A clear link to the business imperative. Does the activity ladder up into the company's broader business goals? 4️⃣ Great results. How did it perform? What was the impact? Measurement is key. Looking forward to seeing the entries - good luck to all!

A deep understanding of your audience can help you anticipate their needs and stay ahead of trends, positioning you as a frontrunner in your niche.

How Strong is Your Personal Brand Really?

While many brands aim for the stars and want to see their name in the headlines of the BBC or The Guardian, local media coverage can work wonders if you're a start-up operating regionally. 🚀 It reaches your target audience, secures high-authority links, and boosts brand awareness. After all, we’re more likely to trust our local newspaper than most tabloids these days! 📰 But how do you secure media coverage in a local or regional publication? Here are five top tips from our resident digital PR expert, Richard Greenwood… 💡

PRovoke Media today launches the #Influence100 for 2024, which identifies, profiles and surveys the 100 most influential chief communications officers, chief corporate affairs officers and chief marketing officers of leading brands around the world. Now in its thirteenth year, the Influence 100 report showcases the in-house communicators and marketers who have the most clout, in terms of their personal voice, their senior counsel to powerful CEOs, the status of the companies and organisations they work for, their budgets, and the agency hiring decisions they make. Read the first tranche of research here: https://bit.ly/3SnY5X4

The start of a new year provides an ideal opportunity to  initiate a reset on your company and its brand. Take advantage of this time to reposition your PR strategies, plans and collateral to set your business and team up for a year of success. Swipe to see Briana Carlesimo, senior account manager, share her top five Pierce Pointers for conducting a PR refresh. To dig deeper and learn more about each of these helpful tips, check out our blog: https://lnkd.in/ehH6pa8J

The back half of last year saw NewsWhip undertake an exhaustive strategy review - dozens of customer interviews and 6 months of guidance from Howard Bell we clarified our crown-jewels, marketecture, mission critical needs, core use-cases, segmentation, positioning and more. Then came the fun part of messaging, how do we boil down a 20 something page strategy deck into a short impactful headline that captures the growing demand from comms leaders to have predictive insights that will help them proactively protect their brand's reputation? Well we got it down to four words; 'From Hindsight to Foresight' - more on what this means in the video below from NewsWhip CEO and co-foudner Paul Quigley

🌀 Plot twist. 🌀 Writing 5 pages *is what allows you to* correctly explain it in seven seconds.

I see some variation of this a lot, and while I get what they’re trying to say, it wildly misses the point. A seven second pitch without a five page level of understanding is useless. Let me explain… First, when you are writing a marketing slogan or a business pitch, you should be coming at it with the full knowledge and understanding of both the problem and your solution. Yes, you need to convey to the customer immediately what you are doing and why they need it, but if you don’t have the broader intellectual backing behind it, your words are quite literally meaningless. Second, when we (teachers, professors, instructors, or whatever) assign a longer essay, the goals behind that assignment are fundamentally different from a marketing pitch. Unless we’re specifically trying to teach marketing, the goal is usually for the student to make an argument and prove it. This means you need evidence to back it up. Otherwise, just like a marketing pitch with no substance behind it, your argument doesn’t work. Moreover, if you came away from your education with the idea that an essay is assigned to be five pages just to fill up space, then you have misunderstood the goals of the assignment. You can and should be able to summarize the arguments of your paper into one sentence; that’s what a thesis should do! But the point of a paper with any given page length is that it forces you to think through the logic of the argument and prove that you can do so to the person assessing you. Personally, if I find a marketing strategist that doesn’t understand that their seven second pitch needs to be backed by facts, data, and the ability to analyze both, then I’d be disinclined to trust that person with my business.